Chevron Left
返回到 Business Model Innovation

学生对 巴黎高等商学院 提供的 Business Model Innovation 的评价和反馈

271 个评分
80 条评论


Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....



Jan 17, 2017

Superb course with great structure and well designed modules and videos. You end up with a very practical toolbox to think about business models in a very disciplined way.


May 06, 2018

Very good course! the pedagogy is excellent, and the whole way to re-invent a business model is really operational! thanks a lot for the people who prepared this course!


26 - Business Model Innovation 的 50 个评论(共 79 个)

创建者 Rodrigo C S M

Jun 15, 2020

Complete, well explained and detailed course. It was a wonderful experience and delight to learn from this course.

创建者 demetris

May 18, 2020

Excellent course, great material, outstanding. delivery and training material. Highly recommended

创建者 Irfan N

Sep 12, 2020

Brilliant Program and a lot of of meaningful insight to know how the business innovation works!

创建者 Mathieu G

Jun 30, 2020

Very informative

Great content and assignments

Very impressed by the quality of the course

创建者 Laurence K

Jun 08, 2017

vraiment intéressant. permet une approche structurée d'un pivot sur son business model

创建者 LISO Q

Dec 01, 2016

Very good examples throughout the course : JCDecaux, the Spanish theatre, Michelin...

创建者 Guillermo L

May 24, 2018

Excellent! Great!

If you are a enterpeneur seaching for new bussines, it is a must!


Aug 25, 2020

Excellent course for learning Business model basics and furthermore to that.


Aug 02, 2020

Thanks to the two teachers ! The course was illustrated with great examples

创建者 Rosimar S

Jun 29, 2020

very well structured with a lot of gain for this field. strongly recommend.

创建者 Jean-Marie G

May 31, 2020

Very inspiring yet pragmatic course. I strongly recommend this course !!!

创建者 Ronald I W

Feb 15, 2017

Excellent and interesting course. Very well put together and presented.

创建者 GROS

Dec 24, 2017

MOOC est très intéressant et clair. Approche pragmatique et efficace.

创建者 Roy K

Jun 08, 2016

Très intéressant. Mais les devoirs à rendre sont longs à effectuer.

创建者 Pranav T

Nov 01, 2019

This is a must course for any one who wants to build a better co.

创建者 Jesus A S P

Jun 05, 2018

Great set of basic tools to improve a business characteristics!

创建者 Aaron D B

Feb 15, 2018

Great course, a unique approach to business model reinvention.

创建者 Olivier H

Jul 30, 2020

Super training, les formatrices sont excellentes !

创建者 Deden A R

May 09, 2020

Excellent teaching by Oddysey and great lecturing

创建者 Stefano C

Aug 27, 2018

Very interesting, insightful and well explained.

创建者 Hilal s H A S

May 17, 2020

the course from this HEC university is amazing


Apr 09, 2019

Great content, great teams!

Amazing job!!!

创建者 Jaboy V

Sep 18, 2020

Excellent course makes you think and act

创建者 Bennady Y

Sep 07, 2017

Excellent cours sur l'innovation!

创建者 Dumisani H

Sep 17, 2020

Innovation skills were helpful