课程信息
4.7
469 个评分
56 个审阅
专项课程

第 5 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为5 小时

建议:4 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Social MarketingSocial Media MarketingSocial MediaA/B Testing
专项课程

第 5 门课程(共 6 门)

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为5 小时

建议:4 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Legal Considerations

In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy. ...
Reading
3 个视频 (总计 19 分钟), 7 个阅读材料, 1 个测验
Video3 个视频
Security, Privacy, and Governance Pt. 16分钟
Security, Privacy, and Governance Pt. 28分钟
Reading7 个阅读材料
Welcome to MOOC 5!10分钟
Meet Your Instructors10分钟
Grading and Logistics10分钟
Social Marketing Toolkits10分钟
Course Bookstore10分钟
A Note on the Frequency of Capstone Offerings10分钟
Special Toolkits for Paid/Financial Aid Learners10分钟
Quiz1 个练习
Quiz 16分钟
2
完成时间(小时)
完成时间为 1 小时

Metrics

In this module, you will gain a deeper understand of how metrics can be used to drive real business results. ...
Reading
5 个视频 (总计 37 分钟), 1 个阅读材料, 1 个测验
Video5 个视频
Identifying Social Successes4分钟
A New Model for Marketers8分钟
Measuring Engagement7分钟
Performance Funnels and KPIs8分钟
Reading1 个阅读材料
Free Social Marketing Toolkit10分钟
Quiz1 个练习
Quiz 210分钟
3
完成时间(小时)
完成时间为 1 小时

Performance

In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program. ...
Reading
4 个视频 (总计 27 分钟), 2 个阅读材料, 1 个测验
Video4 个视频
Justification Metrics6分钟
Calculating Performance Metrics5分钟
Creating a Pilot Program7分钟
Reading2 个阅读材料
Toolkit Pt. 2: Budget & Justification Examples10分钟
Final Thoughts and Assignment10分钟
Quiz1 个练习
Assessing Your Performance12分钟
4
完成时间(小时)
完成时间为 1 小时

Management

In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics. ...
Reading
4 个视频 (总计 25 分钟), 2 个阅读材料, 1 个测验
Video4 个视频
Program Management6分钟
Learn More with Medill IMC10分钟
Assessing Your Performance2分钟
Reading2 个阅读材料
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
Quiz1 个练习
Quiz 312分钟
4.7
56 个审阅Chevron Right
职业方向

25%

完成这些课程后已开始新的职业生涯
工作福利

50%

通过此课程获得实实在在的工作福利
职业晋升

38%

加薪或升职

热门审阅

创建者 TWOct 18th 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

创建者 CGMay 2nd 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

讲师

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Social Media Marketing 专项课程

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

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