In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
提供方
课程信息
学生职业成果
38%
50%
21%
您将获得的技能
学生职业成果
38%
50%
21%
可分享的证书
100% 在线
第 5 门课程（共 6 门）
可灵活调整截止日期
完成时间大约为5 小时
英语（English）
教学大纲 - 您将从这门课程中学到什么
Legal Considerations
In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy.
Metrics
In this module, you will gain a deeper understand of how metrics can be used to drive real business results.
Performance
In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.
Management
In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.
审阅
4.7
来自社会化商业的热门评论
Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.
Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
After taking this course, I felt like I learned from the rest. I didn't realize how much I absorbed until this one. I've very much enjoyed this program.
if you paid to get a certificate probably they will take your money and never reply to your emails , but to be honest the course get a good material .
Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.
Thanks for a better understanding of the business of social media and marketing. The series has really clarified much for me.
Super course\n\nThank you Professor and Northwestern University and Coursera for some wonderful material
This opened my eyes to the realities of social marketing budgeting and running a successful program.
Excellent course, very brief but does point out some of the important aspects of SM Marketing.
Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.
The best for anyone who wants to truly understand what social media really is.
Great course - the videos of the last week are great wrap ups of the advice.
Day by day my knowledge growing with this amazing science, thanks a lot.
Interesting course on the business side of social media marketing
提供方
西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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