课程信息
6,389 次近期查看

Learner Career Outcomes

38%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

21%

加薪或升职

第 5 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为5 小时

建议:4 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Social MarketingSocial Media MarketingSocial MediaA/B Testing

Learner Career Outcomes

38%

完成这些课程后已开始新的职业生涯

50%

通过此课程获得实实在在的工作福利

21%

加薪或升职

第 5 门课程(共 6 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为5 小时

建议:4 weeks of study, 1-2 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Legal Considerations

3 个视频 (总计 19 分钟), 7 个阅读材料, 1 个测验
3 个视频
Security, Privacy, and Governance Pt. 16分钟
Security, Privacy, and Governance Pt. 28分钟
7 个阅读材料
Welcome to MOOC 5!10分钟
Meet Your Instructors10分钟
Grading and Logistics10分钟
Social Marketing Toolkits10分钟
Course Bookstore10分钟
A Note on the Frequency of Capstone Offerings10分钟
Special Toolkits for Paid/Financial Aid Learners10分钟
1 个练习
Quiz 16分钟
2
完成时间为 1 小时

Metrics

5 个视频 (总计 37 分钟), 1 个阅读材料, 1 个测验
5 个视频
Identifying Social Successes4分钟
A New Model for Marketers8分钟
Measuring Engagement7分钟
Performance Funnels and KPIs8分钟
1 个阅读材料
Free Social Marketing Toolkit10分钟
1 个练习
Quiz 210分钟
3
完成时间为 1 小时

Performance

4 个视频 (总计 27 分钟), 2 个阅读材料, 1 个测验
4 个视频
Justification Metrics6分钟
Calculating Performance Metrics5分钟
Creating a Pilot Program7分钟
2 个阅读材料
Toolkit Pt. 2: Budget & Justification Examples10分钟
Final Thoughts and Assignment10分钟
1 个练习
Assessing Your Performance12分钟
4
完成时间为 1 小时

Management

4 个视频 (总计 25 分钟), 2 个阅读材料, 1 个测验
4 个视频
Program Management6分钟
Learn More with Medill IMC10分钟
Assessing Your Performance2分钟
2 个阅读材料
Download the Lecture Video Slides10分钟
What Comes Next?10分钟
1 个练习
Quiz 312分钟
4.7
69 条评论Chevron Right

来自社会化商业的热门评论

创建者 TWOct 18th 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

创建者 CGMay 2nd 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

讲师

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 社交媒体营销 专项课程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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