课程信息
8,178 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为19 小时

建议:4 hours/week...

英语(English)

字幕:英语(English)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为19 小时

建议:4 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 10 分钟

Intro

...
1 个阅读材料
1 个阅读材料
Assessment system10分钟
完成时间为 3 小时

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!

...
6 个视频 (总计 80 分钟), 2 个阅读材料, 5 个测验
6 个视频
What is so special about emerging markets?14分钟
What we sell and what they buy13分钟
Who is the client?11分钟
Market as the game with (no) rules13分钟
Making your business idea great21分钟
2 个阅读材料
Additional literature20分钟
Additional literature40分钟
5 个练习
Emerging and advanced markets6分钟
Product value10分钟
A B2B client sandwich10分钟
Market structure and types12分钟
Sun Tsu’s fundamentals12分钟
2
完成时间为 5 小时

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!

...
6 个视频 (总计 48 分钟), 2 个阅读材料, 7 个测验
6 个视频
Understanding Potential Market9分钟
Packing Value into Products9分钟
Contacting Your Clients8分钟
Establishing Value Exchange6分钟
Planning Activities and Resources5分钟
2 个阅读材料
Additional literature20分钟
Additional literature40分钟
6 个练习
Emerging market’s specific traits4分钟
Choosing a target audience4分钟
Positioning for emerging markets8分钟
Research and promotion15分钟
The types of a middleman8分钟
Three types of activities12分钟
3
完成时间为 5 小时

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!

...
6 个视频 (总计 52 分钟), 2 个阅读材料, 4 个测验
6 个视频
Scanning competitive environment12分钟
Analyzing competencies7分钟
Understanding clients7分钟
Building product/market matrix6分钟
Composing commercial offers9分钟
2 个阅读材料
Additional literature40分钟
Additional literature40分钟
3 个练习
Developing the map of competitors40分钟
Resources, abilities and connections8分钟
A commercial offer structure2分钟
4
完成时间为 2 小时

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!

...
5 个视频 (总计 36 分钟), 1 个阅读材料, 5 个测验
5 个视频
Marketing strategies9分钟
Internal processes strategies6分钟
Learning and growth strategies5分钟
Finance strategies5分钟
1 个阅读材料
Additional literature40分钟
5 个练习
Functional strategies9分钟
Market entry and competitive strategies21分钟
The characteristics of internal processes strategies12分钟
Human capital development12分钟
Financial system development8分钟
5
完成时间为 2 小时

Business tactics

Dear student! In this module you will learn numerous specific tactics to improve your strategic strength and value. You are going to study the patterns to analyze the business environment and industry, as well as the most efficient ways to attract clients and to compete. On completing the module you will be able to use the opportunities the external forces, to increase the impact upon your industry mates, to succeed in competitive struggle, and to balance marketing and sales function. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!

...
5 个视频 (总计 39 分钟), 1 个阅读材料, 4 个测验
5 个视频
Industry tactics (part 1)6分钟
Industry tactics (part 2)6分钟
Competitive tactics5分钟
Balancing marketing and sales11分钟
1 个阅读材料
Additional literature40分钟
4 个练习
PESTEL-analysis12分钟
Industry value chain and tactics30分钟
Competitive struggle tactics12分钟
A marketing-sales model and four sales channels12分钟
6
完成时间为 2 小时

Recognizing strategic opportunities

Dear student! In this module you will learn how to recognize and pursue the most prominent strategic opportunities in emerging markets. You are going to study the major ways of business developmentas well as the instruments to analyze the necessary data and decide which way to chose. On completing the module you will be able to use the ideas of corporate and product lifecycles to make proper strategic decisions, to determine the strategic business units and to differentiate their strategies, and to conduct the necessary analysis of the company’s economy. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!

...
5 个视频 (总计 47 分钟), 5 个测验
5 个视频
Business lifecycles9分钟
Strategic business units6分钟
A strategic view upon business economy8分钟
Product lifecycles12分钟
5 个练习
Ways to lead the business12分钟
The stages of business development18分钟
SBUs and strategic architecture15分钟
Calculating MPI10分钟
The BCG matrix12分钟
7
完成时间为 2 小时

Managing sales in emerging markets

Dear student! In this module you will learn how to build and manage a strong sales system. You are going to study the sales system and its most important parts – the sales strategy, process, metrics, instruments and skills. On completing the module you will be able to analyze your current sales system, to design the necessary target sales system, to measure and to manage the sales process and the results. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!

...
5 个视频 (总计 37 分钟), 1 个阅读材料, 4 个测验
5 个视频
The types of sales6分钟
Choosing a proper sales type5分钟
Planning sales8分钟
Organizing sales7分钟
1 个阅读材料
Additional literature40分钟
4 个练习
Sales DNA model15分钟
Identification of three types of sales21分钟
Planning sales techniques25分钟
Sales force12分钟
8
完成时间为 4 小时

Strategy implementation

Dear student! In this module you will learn how to establish a coherent strategic process in a company operating in an emerging market. You are going to study the nine steps of the strategic process, the hints and recommendations how to implement them, as well as the typical mistakes on this way. On completing the module you will be able to generate a powerful vision statement and to compose several scenarios to implement it. You will know how to conduct productive strategic sessions, and how to avoid traps and wrong steps as the strategic process goes on. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!

...
5 个视频 (总计 41 分钟), 1 个阅读材料, 5 个测验
5 个视频
Generating a vision statement8分钟
Scenario planning9分钟
Organizing strategic sessions6分钟
The typical mistakes of strategy implementation8分钟
1 个阅读材料
Additional literature20分钟
4 个练习
The stages of a strategic management system9分钟
Vision statement's functions5分钟
Types of scenarios12分钟
Strategic sessions6分钟
4.8
19 个审阅Chevron Right

来自Business Strategies for Emerging Markets的热门评论

创建者 EDApr 16th 2019

Excellent research in creating this course. The material is detailed and extensive. Not at all an easy task to complete

创建者 CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

讲师

Avatar

Mikhail Plotnikov

Professor
Department of General and Strategic Management

关于 国立高等经济大学

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心