课程信息

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完成这些课程后已开始新的职业生涯

33%

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中级
完成时间大约为26 小时
英语(English)
字幕:英语(English)

学生职业成果

50%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为26 小时
英语(English)
字幕:英语(English)

提供方

国立高等经济大学 徽标

国立高等经济大学

教学大纲 - 您将从这门课程中学到什么

内容评分Thumbs Up93%(1,036 个评分)Info
1

1

完成时间为 1 小时

Intro

完成时间为 1 小时
1 个视频 (总计 1 分钟), 2 个阅读材料
1 个视频
2 个阅读材料
About the University10分钟
Assessment system10分钟
完成时间为 3 小时

Generating business core idea

完成时间为 3 小时
6 个视频 (总计 80 分钟), 2 个阅读材料, 5 个测验
6 个视频
What is so special about emerging markets?14分钟
What we sell and what they buy13分钟
Who is the client?11分钟
Market as the game with (no) rules13分钟
Making your business idea great21分钟
2 个阅读材料
Additional literature20分钟
Additional literature40分钟
5 个练习
Emerging and advanced markets6分钟
Product value10分钟
A B2B client sandwich10分钟
Market structure and types12分钟
Sun Tsu’s fundamentals12分钟
2

2

完成时间为 5 小时

Designing your business model

完成时间为 5 小时
6 个视频 (总计 48 分钟), 2 个阅读材料, 7 个测验
6 个视频
Understanding Potential Market9分钟
Packing Value into Products9分钟
Contacting Your Clients8分钟
Establishing Value Exchange6分钟
Planning Activities and Resources5分钟
2 个阅读材料
Additional literature20分钟
Additional literature40分钟
6 个练习
Emerging market’s specific traits4分钟
Choosing a target audience4分钟
Positioning for emerging markets8分钟
Research and promotion15分钟
The types of a middleman8分钟
Three types of activities12分钟
3

3

完成时间为 5 小时

Elaborating your value proposition

完成时间为 5 小时
6 个视频 (总计 52 分钟), 2 个阅读材料, 4 个测验
6 个视频
Scanning competitive environment12分钟
Analyzing competencies7分钟
Understanding clients7分钟
Building product/market matrix6分钟
Composing commercial offers9分钟
2 个阅读材料
Additional literature40分钟
Additional literature40分钟
3 个练习
Developing the map of competitors40分钟
Resources, abilities and connections8分钟
A commercial offer structure2分钟
4

4

完成时间为 2 小时

Choosing and supporting strategies

完成时间为 2 小时
5 个视频 (总计 36 分钟), 1 个阅读材料, 5 个测验
5 个视频
Marketing strategies9分钟
Internal processes strategies6分钟
Learning and growth strategies5分钟
Finance strategies5分钟
1 个阅读材料
Additional literature40分钟
5 个练习
Functional strategies9分钟
Market entry and competitive strategies21分钟
The characteristics of internal processes strategies12分钟
Human capital development12分钟
Financial system development8分钟

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