课程信息
4.8
65 个评分
14 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

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中级

中级

完成时间(小时)

完成时间大约为21 小时

建议:4 hours/week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为21 小时

建议:4 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 10 分钟

Intro

...
Reading
1 个阅读材料
Reading1 个阅读材料
Assessment system10分钟
完成时间(小时)
完成时间为 3 小时

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 个视频 (总计 80 分钟), 2 个阅读材料, 5 个测验
Video6 个视频
What is so special about emerging markets?14分钟
What we sell and what they buy13分钟
Who is the client?11分钟
Market as the game with (no) rules13分钟
Making your business idea great21分钟
Reading2 个阅读材料
Additional literature20分钟
Additional literature40分钟
Quiz5 个练习
Emerging and advanced markets6分钟
Product value10分钟
A B2B client sandwich10分钟
Market structure and types12分钟
Sun Tsu’s fundamentals12分钟
2
完成时间(小时)
完成时间为 5 小时

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 个视频 (总计 48 分钟), 2 个阅读材料, 7 个测验
Video6 个视频
Understanding Potential Market9分钟
Packing Value into Products9分钟
Contacting Your Clients8分钟
Establishing Value Exchange6分钟
Planning Activities and Resources5分钟
Reading2 个阅读材料
Additional literature20分钟
Additional literature40分钟
Quiz6 个练习
Emerging market’s specific traits4分钟
Choosing a target audience4分钟
Positioning for emerging markets8分钟
Research and promotion15分钟
The types of a middleman8分钟
Three types of activities12分钟
3
完成时间(小时)
完成时间为 5 小时

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
6 个视频 (总计 52 分钟), 2 个阅读材料, 4 个测验
Video6 个视频
Scanning competitive environment12分钟
Analyzing competencies7分钟
Understanding clients7分钟
Building product/market matrix6分钟
Composing commercial offers9分钟
Reading2 个阅读材料
Additional literature40分钟
Additional literature40分钟
Quiz3 个练习
Developing the map of competitors40分钟
Resources, abilities and connections8分钟
A commercial offer structure2分钟
4
完成时间(小时)
完成时间为 2 小时

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
5 个视频 (总计 36 分钟), 1 个阅读材料, 5 个测验
Video5 个视频
Marketing strategies9分钟
Internal processes strategies6分钟
Learning and growth strategies5分钟
Finance strategies5分钟
Reading1 个阅读材料
Additional literature40分钟
Quiz5 个练习
Functional strategies9分钟
Market entry and competitive strategies21分钟
The characteristics of internal processes strategies12分钟
Human capital development12分钟
Financial system development8分钟
4.8
14 个审阅Chevron Right

热门审阅

创建者 VMFeb 28th 2017

Very good course, extensive information, examples to form a clear picture on business strategies in general and in particular in emergent market like Russia.

创建者 CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

讲师

Avatar

Mikhail Plotnikov

Professor
Department of General and Strategic Management

关于 National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more. Learn more on www.hse.ru...

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