The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.
课程信息
学生职业成果
40%
29%
学生职业成果
40%
29%
提供方

俄罗斯国家研究型高等经济大学
HSE University is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more.
教学大纲 - 您将从这门课程中学到什么
Intro
Generating business core idea
Dear student!
Designing your business model
Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!
Elaborating your value proposition
Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!
Choosing and supporting strategies
Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!
审阅
来自BUSINESS STRATEGIES FOR EMERGING MARKETS的热门评论
Very good course, extensive information, examples to form a clear picture on business strategies in general and in particular in emergent market like Russia.
Great quality course, very attractive way of teaching. Easy to catch up and remember. I love Russia after study this course because of its education quality.
My initial expectations have been surpassed, as the course provided clear and easily applicable tools for both strategic and tactical business processes.
Excellent research in creating this course. The material is detailed and extensive. Not at all an easy task to complete
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