Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers. Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You'll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. From a simple email to a complete report, learn how to put good business writing to work for you.
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加州大学尔湾分校课程信息
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初级
完成时间大约为7 小时
英语（English）
字幕：英语（English）
您将学到的内容有
Write effective presentations, emails, writing for visual communication
Edit and proofread business documents
Create business reports and press releases
Spot, correct and avoid the most common writing pitfalls
您将获得的技能
- Email Writing
- Proofreading
- Writing
- Communication
- Business Writing
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
初级
完成时间大约为7 小时
英语（English）
字幕：英语（English）
提供方
加州大学尔湾分校
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Business Writing, Channels and Message Formats
In this first Module of High-Impact Business Writing, you will learn the necessity and utility of understanding your audience for a business document. You will learn how to write with clarity and brevity as well as how to make appropriate language and word choices for that audience. This module also addresses the structure and important considerations for the most frequently used document types for business applications.
完成时间为 2 小时
1 个视频 （总计 2 分钟）, 4 个阅读材料, 1 个测验
完成时间为 1 小时
Spelling, Grammar, Sentence and Paragraphs
Module 2 is focused on the frequently mistaken or overlooked aspects of impactful writing. Common spelling errors, incorrect word usage, and judicious word selection that are important for business writing will be highlighted. Subject-verb and noun-pronoun agreement as well as verb tense and common rules of punctuation are reviewed. This module concludes with some rules of sentence structure and paragraph development to aid in the creation of universally understandable, cogent documents.
完成时间为 1 小时
1 个视频 （总计 2 分钟）, 3 个阅读材料, 1 个测验
完成时间为 2 小时
Strategies and Techniques for Common Message Types
In Module 3, we study some of the more common message types: positive messages, negative messages, and persuasive messages. Each type of message will be characterized and strategies for common forms of documents within each of these message types will be presented and practiced. This module also includes best practices for email use, including when email is the preferred choice, creating effective subject lines, and pertinent content choices.
完成时间为 2 小时
1 个视频 （总计 2 分钟）, 4 个阅读材料, 1 个测验
完成时间为 1 小时
Writing Reports, Virtual Communications, and Finalizing Your Work
The final module of this course begins with an overview of report preparation, including structure and content considerations. The three forms of review for a document: editing, revising, and proofreading are explained in detail and their purposes explained. This module also includes some best practices for writing in a virtual and shared virtual environment as well as recommendations regarding the visual appeal of documents, both on paper and online.
完成时间为 1 小时
1 个视频 （总计 2 分钟）, 4 个阅读材料, 1 个测验
审阅
来自高效商务写作的热门评论
由 TR 提供Jul 7, 2016
A simplified course that targets areas of business writing which most of us tend to oversee. In this era of digitalisation and information overload, this back to basics method was really refreshing.
由 GK 提供Dec 7, 2018
This course was short, poignant and mindful of our busy lives, while teaching us all how to be more impactful in our writing. This is just what I was looking for to give me an extra edge at work!
由 AW 提供Aug 13, 2016
This is very good and I would recommend it, but it is quite short compared to other Coursera courses that I have paid for. I think they should add more content for the price they are charging.
由 ET 提供Jan 12, 2020
In-depth knowledge of business culture was the most important for me. Being a professional writer and formerly IELTS essay tutor, I can validate the brief and very to the point criteria given.
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