In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations.
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
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来自STRATEGIC MANAGEMENT - CAPSTONE PROJECT的热门评论
Great course! Very useful concepts, it challenges to think strategically upon pondering ideas. I think it would have been useful if some graded assignments where quizzes and no just Peer-Reviewed
All the projects are real life cases. They are close to our life, challenging but also engaging, Doing this project makes me able to implement the theoretical frameworks in real situation.
It was great experience for me throughout the whole specialization. It was great learning experience along with that I came across great people. I will remember it for times to come.
Being in this class and specialization was a great experience to me. Great instructors with great content but I prefer a professional person judge the final assignment of capstone.
关于 战略管理与创新 专项课程
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.