课程信息
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专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为11 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为11 小时

建议:3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Career Investigation

Welcome to Career Total Fitness 4-Day Annual Retreat! Day 1 will begin with some housekeeping announcements. Then, you'll be greeted by a special guest with a brief keynote talk followed by two lectures. One lecture, called "Connecting the dots", will provide a knowledge map for the entire specialization. The other lecture will introduce the first assignment, a thorough career investigation. Your instructors are Amy Giaculli, Val Chukhlomin and John Beckem....
Reading
4 个视频 (总计 29 分钟), 5 个阅读材料, 1 个测验
Video4 个视频
Keynote speaker: Phylise Banner, Union Graduate College8分钟
Career brand management as a skill: Connecting the dots (pdf attached)4分钟
Conducting a thorough career investigation: How to8分钟
Reading5 个阅读材料
Retreat agenda (Course schedule)10分钟
Looking for lectures from previous courses?10分钟
Optional reading10分钟
Course developers and contributors10分钟
Reuse of the course content10分钟
2
完成时间(小时)
完成时间为 3 小时

Self-Audit

Welcome to Day 2! The day will begin with a review of the Self-Management Information System followed by two lectures. One lecture will explain how to maximize benefits of peer reviews for career brand management. The other lecture will introduce the second assignment focused on creating mind-blowing digital artifacts. Your instructors are Amy Giaculli, Val Chukhlomin and Michele Forte....
Reading
3 个视频 (总计 22 分钟), 1 个阅读材料, 1 个测验
Video3 个视频
Making peer review assessment work8分钟
Creating a mind-blowing digital artifact: How to5分钟
Reading1 个阅读材料
Read more about reviewing and assessment10分钟
3
完成时间(小时)
完成时间为 3 小时

Strategic Planning

Welcome to Day 3! The day will begin with a review of the Self-Coaching Toolbox followed by two lectures. The first lecture will examine approaches to sustaining self-strategy and translating it into daily routines. The other lecture will introduce the third assignment devoted to developing breathtaking communication strategies. Your instructors are Amy Giaculli, Val Chukhlomin and John Beckem....
Reading
4 个视频 (总计 49 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Making self-strategy work9分钟
Developing a breath-taking promotional strategy: How to5分钟
The secrets of using social media for self-marketing: A bonus interview with Dr. Alfreda James of SUNY Stony Brook24分钟
Reading1 个阅读材料
Self-Coaching Tools and Techniques10分钟
4
完成时间(小时)
完成时间为 4 小时

Field Experience and Reflection

The annual retreat is almost over, but there are some outstanding learning activities to complete. One lecture called "So what?" provides guidance for self-reflection. Another lecture will introduce field experiences for the next year ("homework"). We will ask you to plan ahead your career branding activities and prepare a brief report as the fourth (and final) assignment in this course. In the end please take a few minutes to complete the end-of-the-course survey. There is also a bonus exercise; you may find it useful to share your unique career branding experiences with other learners and us by recording a brief video (see instructions in the "How to Contribute" video). Finally, we are planning to arrange a live round table to answer your questions. Your instructors are Amy Giaculli, Val Chukhlomin and Michele Forte....
Reading
4 个视频 (总计 19 分钟), 1 个阅读材料, 2 个测验
Video4 个视频
So what? How to reflect9分钟
What's next: Planning a field experience (pdf attached)4分钟
How to contribute1分钟
Reading1 个阅读材料
End-of-course survey10分钟

讲师

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

关于 The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

关于 Career Brand Management 专项课程

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

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