课程信息
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第 3 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为8 小时

建议:4 hours/week...

英语(English)

字幕:英语(English)

第 3 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为8 小时

建议:4 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

Introduction to case studies in business analytics with Accenture

8 个视频 (总计 39 分钟), 4 个测验
8 个视频
Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza7分钟
Big data & predictive maintenance in the Utilities sector - Rohit Banerji4分钟
Big data & advanced analytics in the Communications industry - Cian O’Hare4分钟
Advanced Analytics in the Public Service - Christopher Gray6分钟
Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady5分钟
3 个练习
Practice Quiz on resource Sector case8分钟
Practice Quiz on the Global Communication case10分钟
Practice quiz on the Public Service case8分钟
2
完成时间为 1 小时

Digital Transformation in the Media, the Financial Services and the Retail Sector

7 个视频 (总计 48 分钟), 2 个测验
7 个视频
Analytics capability based on “People like you"6分钟
How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield3分钟
How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing5分钟
Digital transformation and wrap-up6分钟
2 个练习
Practice quiz on the "Canal+" case study14分钟
Practice quiz on the financial service case study14分钟
3
完成时间为 3 小时

Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone

12 个视频 (总计 41 分钟), 3 个测验
12 个视频
Presentation of 5 Health Analytics use cases - Paul Pierotti2分钟
Focus on Care Management for patients with chronic diseases - Paul Pierotti4分钟
Wrap up - Paul Pierotti1分钟
Advanced Analytics in the Pharmaceutical industry - Xavier Cimino7分钟
How to create value from data? - Fabrice Marque2分钟
Wrap up - Mickael Svilar1分钟
Data exploration is an iterative process - Nicolas Glady4分钟
Analytics exploration - Oonagh O’Shea & Noelle Doody4分钟
Wrap up & Capstone guidelines - Nicolas Glady2分钟
2 个练习
Practice quiz on the health service case14分钟
Practice quiz on the Life science industry case12分钟
3.7
58 个审阅Chevron Right

50%

完成这些课程后已开始新的职业生涯

33%

通过此课程获得实实在在的工作福利

来自商业案例分析:ACCENTURE的热门评论

创建者 LLMar 15th 2016

Business analytic explained in simple language and real case studies. Short and enjoyable videos. (recommend 1.5x~1.75x view speed)

创建者 BBOct 27th 2017

This is a good course that focuses on communicating ideas which is often a weak spot for business professionals.

讲师

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

关于 ESSEC商学院

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

关于 战略业务分析 专项课程

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
战略业务分析

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