课程信息
3.5
119 个评分
55 个审阅
Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects. We want to ignite your reflection process. Hence, you will best make use of the Accenture cases by watching first the MOOC and then investigate by yourself on the different concepts, industries, or challenges that are introduced during the videos. At the end of this course learners will be able to: - identify the possible applications of business analytics, - hence, reflect on the possible solutions and added-value applications that could be proposed for their capstone project. The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Special attention will be paid to the "value case" of the issue raised to prepare you for the capstone project of the specialization. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com....
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Approx. 7 hours to complete

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Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

Approx. 7 hours to complete

建议:4 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 3 小时

Introduction to case studies in business analytics with Accenture

In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general. Then Michael Svilar, Global Accenture Data Science Group Lead, will identify the general trends in this sector. In this module, we will cover three different real-life examples. First, Rohit Banerji, Accenture business lead responsible for big data analytics for the resource sector, will present an example from a water utilities company. Second, Cian O’Hare, Managing Director at Accenture Digital, will present a case study from a global communication provider. Finally, Christopher Gray, public service expert at Accenture, will discuss challenges arising in the public sector where Analytics and Big Data can provide effective solutions. At the end of each example there will be quiz questions. Note that those questions may require you to collect additional information from that which was delivered during the videos. Do not hesitate to consult additional books, websites and examples about this topic: some of the answers can actually be found directly thanks to open access research engines or online encyclopedias! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field....
Reading
8 个视频(共 39 分钟), 4 个测验
Video8 个视频
Market trends and key challenges in Analytics - Mickael Svilar2分钟
Why is Big Data really big? - Nicolas Glady5分钟
Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza7分钟
Big data & predictive maintenance in the Utilities sector - Rohit Banerji4分钟
Big data & advanced analytics in the Communications industry - Cian O’Hare4分钟
Advanced Analytics in the Public Service - Christopher Gray6分钟
Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady5分钟
Quiz3 个练习
Practice Quiz on resource Sector case8分钟
Practice Quiz on the Global Communication case10分钟
Practice quiz on the Public Service case8分钟
Week
2
Clock
完成时间为 1 小时

Digital Transformation in the Media, the Financial Services and the Retail Sector

During this module, different real-life examples will be discussed. Christine Removille, Digital Marketing Lead at the European Level, will present a data-centric digital transformation at a French TV company: Canal +. Edwin Van der Ouderaa, Financial Services Lead, will then explain how digital developments and data are disrupting the financial service sector.At the end of each video there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field....
Reading
7 个视频(共 48 分钟), 2 个测验
Video7 个视频
Solution and success factors - Christine Removille15分钟
Introduction and key digital trends in Financial Services3分钟
Analytics capability based on “People like you"6分钟
How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield3分钟
How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing5分钟
Digital transformation and wrap-up6分钟
Quiz2 个练习
Practice quiz on the "Canal+" case study14分钟
Practice quiz on the financial service case study14分钟
Week
3
Clock
完成时间为 3 小时

Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone

During this module, two different real-life examples will be discussed. First, Paul Pierotti, Managing Director at Accenture Digital, will explain how Analytics can transform how health services are delivered. Second Xavier Cimino, Managing Director in charge of the Analytics Practice in the Life Science industry for Europe, will present an award-winning project in this sector. At the end of each video, there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.Finally, Michael Svilar, Global Accenture Data Science Group Lead, will conclude the MOOC....
Reading
12 个视频(共 41 分钟), 3 个测验
Video12 个视频
Introduction and key challenges - Paul Pierotti2分钟
Correlation between life expectancy and health spending - Paul Pierotti1分钟
Presentation of 5 Health Analytics use cases - Paul Pierotti2分钟
Focus on Care Management for patients with chronic diseases - Paul Pierotti4分钟
Wrap up - Paul Pierotti1分钟
Advanced Analytics in the Pharmaceutical industry - Xavier Cimino7分钟
How to create value from data? - Fabrice Marque2分钟
Wrap up - Mickael Svilar1分钟
Data exploration is an iterative process - Nicolas Glady4分钟
Analytics exploration - Oonagh O’Shea & Noelle Doody4分钟
Wrap up & Capstone guidelines - Nicolas Glady2分钟
Quiz2 个练习
Practice quiz on the health service case14分钟
Practice quiz on the Life science industry case12分钟
3.5
Briefcase

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 LLMar 15th 2016

Business analytic explained in simple language and real case studies. Short and enjoyable videos. (recommend 1.5x~1.75x view speed)

创建者 BBOct 27th 2017

This is a good course that focuses on communicating ideas which is often a weak spot for business professionals.

讲师

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

关于 ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

关于 Strategic Business Analytics 专项课程

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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