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学生对 IE商学院 提供的 Channel Management and Retailing 的评价和反馈

402 个评分
71 个审阅


Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....



Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!


Jun 11, 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.


1 - Channel Management and Retailing 的 25 个评论(共 68 个)

创建者 Derya A

Jun 02, 2019

Very nice content and refreshing course on channel management, trade marketing by focusing on the importance of global and online channel growth.

2 areas for improvement: the reading content links needs to be updated, couple of them does not work & the reading documents & examples are mainly dating back to 2012-2015, might need to refresh them with current ones.

Overall very nice course and would definitely recommend both the course and the professor.

创建者 Jaimie W

Nov 26, 2018

So much great information! Really enjoyed this course.

创建者 Jeong-Min Y

Jan 11, 2019

Channel Management and Retailing was a great course to learn and deeply understand how are the retailing channels work and connect and affects the customers and even how to manage these channels. I hope this course can reach to those who wants to do general study regarding channel management.

创建者 Luis A D d F

Jan 23, 2019

Great Course!

创建者 Tanay S

Mar 14, 2019

Great course . Thanks professor .!!

创建者 Amit m

Mar 17, 2019

nice course

创建者 Anmol

Aug 25, 2018

Great content. Best teacher of this specialization

Relevant and timed questions with interactive key sessions


Apr 15, 2016

This is a very great program full of important and accurate information! Congratulations!

I find it very complete inside its category. It's pretty interesting since the first moment you watch the first video lecture.

Good design and presentation of the program. In other words: beautiful!

Thanks. Keep bringing quality!

创建者 Justin S

Nov 05, 2017

I am an analyst for a large multinational consumer goods business, focusing on its omni-channel direct-to-consumer business. This course was very relevant, enjoyable, and applicable to the projects, scenarios and situations I encounter at work. Highly recommended to anyone interested in learning more about the world of omni-channel retailing.

创建者 Dee M

Sep 14, 2016

Great course - really useful insights

创建者 Nilanjan D

Jul 09, 2017

Enter the exciting and complicated world of Retail Management. the course material and instructors are good.

创建者 Aligulu

Sep 03, 2017


创建者 Adekola F

Nov 15, 2017


创建者 Łukasz

Aug 22, 2016

Really great introductionary course with helpful additional recources!

创建者 Michael T

Apr 21, 2016

A very informative course that proved to be very useful to me in my work.


Jan 29, 2018

Excellent course for Retailing

创建者 Youssef A R

Jul 30, 2017

Very simple and easy to follow.

创建者 royal a

Mar 21, 2017

better way of learning :)

创建者 Ademilua O N

Jun 19, 2018

Very articulate lecturer!

创建者 송희 백

Dec 13, 2017



Mar 16, 2018


创建者 Radheesh

Aug 22, 2016

Outstanding course. Excellent Faculty

创建者 Vibol M

Feb 16, 2018

very impressive course. make me very surprise.

创建者 Luznery d C V M

Jun 08, 2016

Good course! For a student like me beginner in Digital Marketing the course covered my expectations. Recommended!

创建者 Vu H H

Mar 07, 2018

Great course!

Thank you so much!