课程信息
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完成时间大约为15 小时

建议:6 weeks of study, 3-5 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Critically evaluate a range of theories to decode the components of persuasive communications

  • Check

    Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Check

    Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:6 weeks of study, 3-5 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

The necessary art of persuasion: Understanding what matters to your audience

6 个视频 (总计 34 分钟), 4 个阅读材料, 2 个测验
6 个视频
Week 1 outline3分钟
1.1a What is persuasive communication?7分钟
1.2b Assessing human behaviour7分钟
1.3a Decision making: How it's done4分钟
1.3b How to question for unconscious values8分钟
4 个阅读材料
Become a Global MBA degree learner1分钟
Course overview10分钟
Learning activities and assessment10分钟
Explore further resources 11小时
2 个练习
Recall 1: Check your understanding15分钟
Check your applied learning 11小时
2
完成时间为 3 小时

Telling your story: Developing a dramatic narrative

4 个视频 (总计 27 分钟), 2 个阅读材料, 2 个测验
4 个视频
2.1 Information processing and recalling stories8分钟
2.2b Why is storytelling important?9分钟
2.3a Structure that story!7分钟
2 个阅读材料
2.2a Storytellers30分钟
Explore further resources 21小时
2 个练习
Recall 2: Check your understanding15分钟
Check your applied learning 21小时
3
完成时间为 3 小时

Connecting with people: Developing authenticity and building rapport

5 个视频 (总计 34 分钟), 2 个阅读材料, 2 个测验
5 个视频
3.1 The art and science of building rapport8分钟
3.2a Relationships only happen with rapport8分钟
3.2b The matching exercise7分钟
3.3a Making your meeting matter7分钟
2 个阅读材料
3.2c Communication: Mehrabian15分钟
Explore further resources 31小时
2 个练习
Recall 3: Check your understanding15分钟
Check your applied learning 31小时
4
完成时间为 3 小时

Talk the talk: Creating impressions and guiding influential conversations

5 个视频 (总计 33 分钟), 1 个阅读材料, 2 个测验
5 个视频
4.1 Group influence and impression management7分钟
4.2a The three questions to influence6分钟
4.2b The need to lead6分钟
4.3a The questions that get real answers9分钟
1 个阅读材料
Explore further resources 41小时
2 个练习
Recall 4: Check your understanding15分钟
4: Check your applied learning1小时
4.8
22 条评论

来自Storytelling and influencing: Communicate with impact的热门评论

创建者 NSJan 7th 2020

Very inspiring and motivating, full of knowledge and also enjoy lectures and videos made me attach to the videos. Thanks for the epic course, see you on the next ones!

创建者 NAOct 14th 2019

Nice course. Made me think in a way I never would have thought otherwise. Also provided me with lot of helpful tips that I can try in my daily life.

讲师

Image of instructor, Associate Professor Lawrence Ang

Associate Professor Lawrence Ang

Department of Marketing
Macquarie Business School
Image of instructor, Arabella MacPherson

Arabella MacPherson

Director, Resonate Communications

立即开始攻读硕士学位

此 课程 隶属于 麦考瑞大学 提供的 100% 在线 Global Master of Business Administration (Global MBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

关于 Influencing: Storytelling, Change Management and Governance 专项课程

The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict). The Specialization applies influencing methods in two areas of great importance: change management and risk governance. Successful change management eludes many individuals and organizations, so we propose a new approach to enable you to inspire and lead transformations (Manage Change). Similarly, in the post-financial crisis environment, many organizations acknowledge the need for effective risk governance but few, if any, have achieved it. We present evidence-based methods that will help your organization achieve its objectives (Engage the Board)....
Influencing: Storytelling, Change Management and Governance

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