课程信息
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完成时间大约为17 小时

建议:6 weeks of study, 3-5 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

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    Critically evaluate a range of theories to decode the components of persuasive communications

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    Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

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    Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为17 小时

建议:6 weeks of study, 3-5 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

The necessary art of persuasion: Understanding what matters to your audience

At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.

...
6 个视频 (总计 34 分钟), 3 个阅读材料, 2 个测验
6 个视频
Week 1 outline3分钟
1.1a What is persuasive communication?7分钟
1.2b Assessing human behaviour7分钟
1.3a Decision making: How it's done4分钟
1.3b How to question for unconscious values8分钟
3 个阅读材料
Course overview10分钟
Learning activities and assessment10分钟
Explore further resources 11小时
2 个练习
Recall 1: Check your understanding15分钟
Check your applied learning 11小时
2
完成时间为 3 小时

Telling your story: Developing a dramatic narrative

Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.

...
4 个视频 (总计 27 分钟), 2 个阅读材料, 2 个测验
4 个视频
2.1 Information processing and recalling stories8分钟
2.2b Why is storytelling important?9分钟
2.3a Structure that story!7分钟
2 个阅读材料
2.2a Storytellers30分钟
Explore further resources 21小时
2 个练习
Recall 2: Check your understanding15分钟
Check your applied learning 21小时
3
完成时间为 3 小时

Connecting with people: Developing authenticity and building rapport

Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.

...
5 个视频 (总计 34 分钟), 2 个阅读材料, 2 个测验
5 个视频
3.1 The art and science of building rapport8分钟
3.2a Relationships only happen with rapport8分钟
3.2b The matching exercise7分钟
3.3a Making your meeting matter7分钟
2 个阅读材料
3.2c Communication: Mehrabian15分钟
Explore further resources 31小时
2 个练习
Recall 3: Check your understanding15分钟
Check your applied learning 31小时
4
完成时间为 3 小时

Talk the talk: Creating impressions and guiding influential conversations

Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.

...
5 个视频 (总计 33 分钟), 1 个阅读材料, 2 个测验
5 个视频
4.1 Group influence and impression management7分钟
4.2a The three questions to influence6分钟
4.2b The need to lead6分钟
4.3a The questions that get real answers9分钟
1 个阅读材料
Explore further resources 41小时
2 个练习
Recall 4: Check your understanding15分钟
4: Check your applied learning1小时

讲师

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Associate Professor Lawrence Ang

Macquarie Business School
Department of Marketing
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Arabella MacPherson

Director, Resonate Communications

关于 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

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