课程信息
52,183 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:6 weeks of study, 3-5 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Critically evaluate a range of theories to decode the components of persuasive communications

  • Check

    Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Check

    Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:6 weeks of study, 3-5 hours/week...

英语(English)

字幕:英语(English)

学习Course的学生是

  • Writers
  • Chief Financial Officers (CFOs)
  • Community Managers
  • Marketing Analysts
  • Entrepreneurs

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

The necessary art of persuasion: Understanding what matters to your audience

6 个视频 (总计 34 分钟), 4 个阅读材料, 2 个测验
6 个视频
Week 1 outline3分钟
1.1a What is persuasive communication?7分钟
1.2b Assessing human behaviour7分钟
1.3a Decision making: How it's done4分钟
1.3b How to question for unconscious values8分钟
4 个阅读材料
Become a Global MBA degree learner1分钟
Course overview10分钟
Learning activities and assessment10分钟
Explore further resources 11小时
2 个练习
Recall 1: Check your understanding15分钟
Check your applied learning 11小时
2
完成时间为 3 小时

Telling your story: Developing a dramatic narrative

4 个视频 (总计 27 分钟), 2 个阅读材料, 2 个测验
4 个视频
2.1 Information processing and recalling stories8分钟
2.2b Why is storytelling important?9分钟
2.3a Structure that story!7分钟
2 个阅读材料
2.2a Storytellers30分钟
Explore further resources 21小时
2 个练习
Recall 2: Check your understanding15分钟
Check your applied learning 21小时
3
完成时间为 3 小时

Connecting with people: Developing authenticity and building rapport

5 个视频 (总计 34 分钟), 2 个阅读材料, 2 个测验
5 个视频
3.1 The art and science of building rapport8分钟
3.2a Relationships only happen with rapport8分钟
3.2b The matching exercise7分钟
3.3a Making your meeting matter7分钟
2 个阅读材料
3.2c Communication: Mehrabian15分钟
Explore further resources 31小时
2 个练习
Recall 3: Check your understanding15分钟
Check your applied learning 31小时
4
完成时间为 3 小时

Talk the talk: Creating impressions and guiding influential conversations

5 个视频 (总计 33 分钟), 1 个阅读材料, 2 个测验
5 个视频
4.1 Group influence and impression management7分钟
4.2a The three questions to influence6分钟
4.2b The need to lead6分钟
4.3a The questions that get real answers9分钟
1 个阅读材料
Explore further resources 41小时
2 个练习
Recall 4: Check your understanding15分钟
4: Check your applied learning1小时
4.9
10 个审阅Chevron Right

来自Storytelling and influencing: Communicate with impact的热门评论

创建者 MRSep 13th 2019

Great content presented in an easily digestible manner. Really enjoyed the way this was structured and the real-life examples!

创建者 TDSep 11th 2019

Amazing course with a lot of actionable tips and tricks! I would recommend this to everyone!

讲师

Avatar

Associate Professor Lawrence Ang

Macquarie Business School
Department of Marketing
Avatar

Arabella MacPherson

Director, Resonate Communications

关于 麦考瑞大学

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心