课程信息
4.6
731 ratings
175 reviews
Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world. Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication. Upon completion of this course, students should: • have knowledge of the history and development of communication science; • have knowledge of the dominant theoretical approaches within communication science; • have knowledge and understanding of the most important models and concepts in this field. Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"...
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建议:28 hours of videos and assignments

完成时间大约为11 小时
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English

字幕:English, French, Ukrainian, Chinese (Simplified), Spanish
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Clock

建议:28 hours of videos and assignments

完成时间大约为11 小时
Comment Dots

English

字幕:English, French, Ukrainian, Chinese (Simplified), Spanish

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 3 小时

The Beginnings of Communication Science

In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times....
Reading
16 个视频(共 60 分钟), 8 个阅读材料, 2 个测验
Video16 个视频
What is Communication?3分钟
Concepts3分钟
Theories4分钟
Transmission2分钟
Reception, Signs, and Signification4分钟
Cultural Approach4分钟
Three Approaches2分钟
A Short History of Communication Science2分钟
Greek and Roman Rhetorica3分钟
Two Schools of Classical Communication Science3分钟
Rhetorical Theory5分钟
The Dark Ages of Communication4分钟
A Renaissance of our Field3分钟
The Printing Press as an Agent of Change3分钟
Towards a Modern Communication Science7分钟
Reading8 个阅读材料
Welcome to Introduction to Communication Science10分钟
About Us10分钟
About UvA10分钟
Transcripts10分钟
Research in this MOOC10分钟
Survey 110分钟
LBON: An Introduction to Communication Science10分钟
LBON: A Short History of Communication Science10分钟
Quiz2 个练习
An Introduction to Communication Science26分钟
History of Communication Science32分钟

2

章节
Clock
完成时间为 3 小时

Technical Approaches to Communication Science

The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties....
Reading
16 个视频(共 65 分钟), 3 个阅读材料, 2 个测验
Video16 个视频
The Power of Propaganda and the All-powerful Media Paradigm3分钟
Needles, Bullets, and Martians3分钟
Powerful Media Put to the Test5分钟
Minimal Effects4分钟
Powerful Media Rediscovered4分钟
A Revolution in the Media Landscape4分钟
Negotiated Effects3分钟
An Introduction to the Reception and Signification Perspective3分钟
Message Construction4分钟
Active Audiences4分钟
Selective Processing3分钟
Cognitive Shortcuts4分钟
Central and Peripheral Route2分钟
Getting Through the Filter4分钟
Encoding, Decoding, and the Construction of Meaning4分钟
Reading3 个阅读材料
LBON: The Linear Effect-Oriented Approach10分钟
Survey 210分钟
LBON: The Reception and Significance Perspective10分钟
Quiz2 个练习
The Linear Effect-Oriented Approach32分钟
The Reception and Signification Perspective32分钟

3

章节
Clock
完成时间为 2 小时

Cultural and Social Approaches to Communication Science

This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society....
Reading
16 个视频(共 67 分钟), 2 个阅读材料, 1 个测验
Video16 个视频
Producing and Maintaining Culture4分钟
Making Sense of the World4分钟
Popular Culture: Reflection or Illusion?4分钟
Cultural Studies: Birmingham and Toronto5分钟
Cultural Groups4分钟
How To Fit In?5分钟
Conclusion: Cultural Conformity and Relativism4分钟
Introduction Question & Answers2分钟
Metaphors3分钟
The Role of Media in Society4分钟
More Metaphors on the Role of Media in Society3分钟
Primary and Secondary Research5分钟
What's New About New Media?5分钟
Globalization: Village vs. Tribes5分钟
About the Exam分钟
Reading2 个阅读材料
LBON: The Cultural Approach10分钟
Survey 310分钟
Quiz1 个练习
The Cultural Approach32分钟

4

章节
Clock
完成时间为 4 小时

Final Exam

...
Reading
1 个视频(共 3 分钟), 2 个阅读材料, 4 个测验
Video1 个视频
Thank you3分钟
Reading2 个阅读材料
Survey 410分钟
Final notes10分钟
Quiz4 个练习
Exam Part 150分钟
Exam Part 250分钟
Exam Part 350分钟
Exam Part 450分钟
4.6
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热门审阅

创建者 LHAug 9th 2016

An awesome course, very interesting and the teaching method was awesome. Loved the drawings presented, it made it a lot easier. Hope to be studying at this University in the future.

创建者 BCMar 18th 2017

It is an interesting and interactive course. I have learnt basic Communication science theories with a visual and understandable methods. Thank you so much for your great course!

讲师

Rutger de Graaf

PhD
Graduate School of Communication Science

关于 University of Amsterdam

A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 285 study programmes (Bachelor's and Master's), many of which are taught in English, and a budget of more than 600 million euros, it is one of the largest comprehensive universities in Europe. It is a member of the League of European Research Universities and also maintains intensive contact with other leading research universities around the world....

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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