课程信息
4.6
786 个评分
189 个审阅

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

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完成时间大约为11 小时

建议:28 hours of videos and assignments...

英语(English)

字幕:法语(French), 乌克兰语, 中文(简体), 英语(English), 西班牙语(Spanish)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为11 小时

建议:28 hours of videos and assignments...

英语(English)

字幕:法语(French), 乌克兰语, 中文(简体), 英语(English), 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 3 小时

The Beginnings of Communication Science

In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times....
16 个视频 (总计 60 分钟), 8 个阅读材料, 2 个测验
16 个视频
What is Communication?3分钟
Concepts3分钟
Theories4分钟
Transmission2分钟
Reception, Signs, and Signification4分钟
Cultural Approach4分钟
Three Approaches2分钟
A Short History of Communication Science2分钟
Greek and Roman Rhetorica3分钟
Two Schools of Classical Communication Science3分钟
Rhetorical Theory5分钟
The Dark Ages of Communication4分钟
A Renaissance of our Field3分钟
The Printing Press as an Agent of Change3分钟
Towards a Modern Communication Science7分钟
8 个阅读材料
Welcome to Introduction to Communication Science10分钟
About Us10分钟
About UvA10分钟
Transcripts10分钟
Research in this MOOC10分钟
Survey 110分钟
LBON: An Introduction to Communication Science10分钟
LBON: A Short History of Communication Science10分钟
2 个练习
An Introduction to Communication Science26分钟
History of Communication Science32分钟
2
完成时间为 3 小时

Technical Approaches to Communication Science

The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties....
16 个视频 (总计 65 分钟), 3 个阅读材料, 2 个测验
16 个视频
The Power of Propaganda and the All-powerful Media Paradigm3分钟
Needles, Bullets, and Martians3分钟
Powerful Media Put to the Test5分钟
Minimal Effects4分钟
Powerful Media Rediscovered4分钟
A Revolution in the Media Landscape4分钟
Negotiated Effects3分钟
An Introduction to the Reception and Signification Perspective3分钟
Message Construction4分钟
Active Audiences4分钟
Selective Processing3分钟
Cognitive Shortcuts4分钟
Central and Peripheral Route2分钟
Getting Through the Filter4分钟
Encoding, Decoding, and the Construction of Meaning4分钟
3 个阅读材料
LBON: The Linear Effect-Oriented Approach10分钟
Survey 210分钟
LBON: The Reception and Significance Perspective10分钟
2 个练习
The Linear Effect-Oriented Approach32分钟
The Reception and Signification Perspective32分钟
3
完成时间为 2 小时

Cultural and Social Approaches to Communication Science

This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society....
16 个视频 (总计 67 分钟), 2 个阅读材料, 1 个测验
16 个视频
Producing and Maintaining Culture4分钟
Making Sense of the World4分钟
Popular Culture: Reflection or Illusion?4分钟
Cultural Studies: Birmingham and Toronto5分钟
Cultural Groups4分钟
How To Fit In?5分钟
Conclusion: Cultural Conformity and Relativism4分钟
Introduction Question & Answers2分钟
Metaphors3分钟
The Role of Media in Society4分钟
More Metaphors on the Role of Media in Society3分钟
Primary and Secondary Research5分钟
What's New About New Media?5分钟
Globalization: Village vs. Tribes5分钟
About the Exam
2 个阅读材料
LBON: The Cultural Approach10分钟
Survey 310分钟
1 个练习
The Cultural Approach32分钟
4
完成时间为 4 小时

Final Exam

...
1 个视频 (总计 3 分钟), 2 个阅读材料, 4 个测验
1 个视频
Thank you3分钟
2 个阅读材料
Survey 410分钟
Final notes10分钟
4 个练习
Exam Part 150分钟
Exam Part 250分钟
Exam Part 350分钟
Exam Part 450分钟
4.6
189 个审阅Chevron Right

50%

完成这些课程后已开始新的职业生涯

42%

通过此课程获得实实在在的工作福利

10%

加薪或升职

热门审阅

创建者 LSFeb 21st 2017

This course was incredibly delightful and very helpful, as a media and communication student, this course widened the information I had and helped me with my home university courses. Thank you!

创建者 MODec 24th 2018

Great course structure, great professor. This was a very interesting and eye opening course for me, it's well explained and given with so much care of the information. Thank you so much.

讲师

Avatar

Rutger de Graaf

PhD
Graduate School of Communication Science

关于 阿姆斯特丹大学

A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 285 study programmes (Bachelor's and Master's), many of which are taught in English, and a budget of more than 600 million euros, it is one of the largest comprehensive universities in Europe. It is a member of the League of European Research Universities and also maintains intensive contact with other leading research universities around the world....

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