课程信息
4.6
752 个评分
180 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为12 小时

建议:28 hours of videos and assignments...
可选语言

英语(English)

字幕:英语(English), 法语(French), 乌克兰语, 中文(简体), 西班牙语(Spanish)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为12 小时

建议:28 hours of videos and assignments...
可选语言

英语(English)

字幕:英语(English), 法语(French), 乌克兰语, 中文(简体), 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

The Beginnings of Communication Science

In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times....
Reading
16 个视频 (总计 60 分钟), 8 个阅读材料, 2 个测验
Video16 个视频
What is Communication?3分钟
Concepts3分钟
Theories4分钟
Transmission2分钟
Reception, Signs, and Signification4分钟
Cultural Approach4分钟
Three Approaches2分钟
A Short History of Communication Science2分钟
Greek and Roman Rhetorica3分钟
Two Schools of Classical Communication Science3分钟
Rhetorical Theory5分钟
The Dark Ages of Communication4分钟
A Renaissance of our Field3分钟
The Printing Press as an Agent of Change3分钟
Towards a Modern Communication Science7分钟
Reading8 个阅读材料
Welcome to Introduction to Communication Science10分钟
About Us10分钟
About UvA10分钟
Transcripts10分钟
Research in this MOOC10分钟
Survey 110分钟
LBON: An Introduction to Communication Science10分钟
LBON: A Short History of Communication Science10分钟
Quiz2 个练习
An Introduction to Communication Science26分钟
History of Communication Science32分钟
2
完成时间(小时)
完成时间为 3 小时

Technical Approaches to Communication Science

The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties....
Reading
16 个视频 (总计 65 分钟), 3 个阅读材料, 2 个测验
Video16 个视频
The Power of Propaganda and the All-powerful Media Paradigm3分钟
Needles, Bullets, and Martians3分钟
Powerful Media Put to the Test5分钟
Minimal Effects4分钟
Powerful Media Rediscovered4分钟
A Revolution in the Media Landscape4分钟
Negotiated Effects3分钟
An Introduction to the Reception and Signification Perspective3分钟
Message Construction4分钟
Active Audiences4分钟
Selective Processing3分钟
Cognitive Shortcuts4分钟
Central and Peripheral Route2分钟
Getting Through the Filter4分钟
Encoding, Decoding, and the Construction of Meaning4分钟
Reading3 个阅读材料
LBON: The Linear Effect-Oriented Approach10分钟
Survey 210分钟
LBON: The Reception and Significance Perspective10分钟
Quiz2 个练习
The Linear Effect-Oriented Approach32分钟
The Reception and Signification Perspective32分钟
3
完成时间(小时)
完成时间为 2 小时

Cultural and Social Approaches to Communication Science

This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society....
Reading
16 个视频 (总计 67 分钟), 2 个阅读材料, 1 个测验
Video16 个视频
Producing and Maintaining Culture4分钟
Making Sense of the World4分钟
Popular Culture: Reflection or Illusion?4分钟
Cultural Studies: Birmingham and Toronto5分钟
Cultural Groups4分钟
How To Fit In?5分钟
Conclusion: Cultural Conformity and Relativism4分钟
Introduction Question & Answers2分钟
Metaphors3分钟
The Role of Media in Society4分钟
More Metaphors on the Role of Media in Society3分钟
Primary and Secondary Research5分钟
What's New About New Media?5分钟
Globalization: Village vs. Tribes5分钟
About the Exam
Reading2 个阅读材料
LBON: The Cultural Approach10分钟
Survey 310分钟
Quiz1 个练习
The Cultural Approach32分钟
4
完成时间(小时)
完成时间为 4 小时

Final Exam

...
Reading
1 个视频 (总计 3 分钟), 2 个阅读材料, 4 个测验
Video1 个视频
Thank you3分钟
Reading2 个阅读材料
Survey 410分钟
Final notes10分钟
Quiz4 个练习
Exam Part 150分钟
Exam Part 250分钟
Exam Part 350分钟
Exam Part 450分钟
4.6
180 个审阅Chevron Right
工作福利

33%

通过此课程获得实实在在的工作福利
职业晋升

12%

加薪或升职

热门审阅

创建者 LHAug 9th 2016

An awesome course, very interesting and the teaching method was awesome. Loved the drawings presented, it made it a lot easier. Hope to be studying at this University in the future.

创建者 BCMar 18th 2017

It is an interesting and interactive course. I have learnt basic Communication science theories with a visual and understandable methods. Thank you so much for your great course!

讲师

Avatar

Rutger de Graaf

PhD
Graduate School of Communication Science

关于 University of Amsterdam

A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 285 study programmes (Bachelor's and Master's), many of which are taught in English, and a budget of more than 600 million euros, it is one of the largest comprehensive universities in Europe. It is a member of the League of European Research Universities and also maintains intensive contact with other leading research universities around the world....

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