课程信息

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中级
完成时间大约为19 小时
英语(English)
字幕:英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为19 小时
英语(English)
字幕:英语(English)

提供方

国立高等经济大学 徽标

国立高等经济大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 2 小时

Introduction

完成时间为 2 小时
8 个视频 (总计 64 分钟), 2 个阅读材料, 1 个测验
8 个视频
Introduction to the course2分钟
Defining Communication10分钟
Defining Theory10分钟
Theory and Research9分钟
The Essence of Knowledge6分钟
Craig’s 7 Traditions in Communication Theory13分钟
What's next?10分钟
2 个阅读材料
About the University10分钟
Extra readings. About communication science40分钟
1 个练习
Week 1 Test (Introduction)14分钟
2

2

完成时间为 2 小时

Interpersonal communication

完成时间为 2 小时
6 个视频 (总计 39 分钟), 1 个阅读材料, 1 个测验
6 个视频
Politeness Theory8分钟
Social Exchange Theories3分钟
Interdependence Theory7分钟
Equity Theory6分钟
Case: Applying Theory to Practice5分钟
1 个阅读材料
Extra readings. More about interpersonal communication theories40分钟
1 个练习
Week 2 Test (Interpersonal Communication)16分钟
3

3

完成时间为 2 小时

Group Communication

完成时间为 2 小时
7 个视频 (总计 57 分钟), 1 个阅读材料, 1 个测验
7 个视频
Group Culture and Role of Leadership I7分钟
Group Culture and Role of Leadership II5分钟
Groupthink6分钟
Structuration and Communication5分钟
Symbolic Convergence in Group Communication6分钟
Functional Theory of Group Decision Making11分钟
1 个阅读材料
Believe me, I am one of you! The role of common group affiliation in crisis communication10分钟
1 个练习
Week 3 Test (Group Communication)20分钟
4

4

完成时间为 2 小时

Public Rhetoric and Persuasion

完成时间为 2 小时
6 个视频 (总计 83 分钟), 1 个阅读材料, 1 个测验
6 个视频
Elaboration Likelihood Model15分钟
Theory of Planned Behaviour11分钟
Narrative Paradigm13分钟
Digital Rhetoric11分钟
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16分钟
1 个阅读材料
Preparing for the case analysis10分钟
1 个练习
Week 4 Test (Rhetorics)20分钟

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