关于此课程： This course is about communication on various levels. Over these 9 weeks we will cover a number of theories, cases and applications in the field of communication science. We will start with the foundational concepts of communication theory, defining what the theory is and going through a number of approaches to communication itself. Each week you will have a test to check on your progress and understanding. We also have a final text in the end of the course and a little bit of writing. As Oscar Wilde said, if you cannot write, you cannot think. If you cannot think, others will do thinking for you. So we find writing and reflecting pretty important for our classes. Along the course we provide you with in-class materials: lecture presentations, articles and additional readings. If you really want to get into the topic, don’t avoid this extra work. Although a substantial part of this course is theory-based, communication theory has a very practical application. Communication is an underlying process which creates and develops relationships, communities, societies. We communicative on a daily basis via a variety of means and channels. In our globalised and increasingly interconnected world, communication skills are essential in both the personal and professional spheres. It is our goal to leave you with a contextualisation and conceptualisation of communicative processes that will poise you to hone your own communicative skills — in other words, to put theory into practice.
此课程适用人群： Communication students and practitioners, as well as anyone interested in upgrade of communication competencies.
制作方： National Research University Higher School of Economics
教学方： Olga Solovyeva, Lecturer
Integrated Communications Department, Faculty of Communication, Media and Design
教学方： Maria Mordvinova, Head of BA Program in PR and Advertising
Integrated Communications Department, Faculty of Communication, Media and Design
| 级别 | Intermediate |
| 承诺学习时间 | 9 weeks of study, 2,5 hours/week |
| 语言 | English |
| 硬件要求 | No special hardware requirement |
| 如何通过 | 通过所有计分作业以完成课程。 |
授课大纲
第 1 周
Introduction
This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology.
7 视频
- 视频: Defining Communication
- 视频: Defining Theory
- 视频: Theory and Research
- 视频: The Essence of Knowledge
- 视频: Craig’s 7 Traditions in Communication Theory
- 视频: What's next?
已评分: Week 1 Test (Introduction)
第 2 周
Interpersonal communication
Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication.
6 视频
- 视频: Politeness Theory
- 视频: Social Exchange Theories
- 视频: Interdependence Theory
- 视频: Equity Theory
- 视频: Case: Applying Theory to Practice
已评分: Week 2 Test (Interpersonal Communication)
第 3 周
Group Communication
How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication.
7 视频, 1 阅读材料
- 视频: Group Culture and Role of Leadership I
- 视频: Group Culture and Role of Leadership II
- 视频: Groupthink
- 视频: Structuration and Communication
- 视频: Symbolic Convergence in Group Communication
- Reading: Believe me, I am one of you! The role of common group affiliation in crisis communication
- 视频: Functional Theory of Group Decision Making
已评分: Week 3 Test (Group Communication)
第 4 周
Public Rhetoric and Persuasion
The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication.
6 视频, 1 阅读材料
- 视频: Elaboration Likelihood Model
- 视频: Theory of Planned Behaviour
- 视频: Narrative Paradigm
- 视频: Digital Rhetoric
- Reading: Preparing for the case analysis
- 视频: Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’
已评分: Week 4 Test (Rhetorics)
第 5 周
Mass communication and media effects
In this lecture student will be provided with the brief history of media effects theories and further in-depth explanation of various traditions in media effects. Why some people are being more influenced, how do we select and process the information and what is the role of media in society? All these questions will be addressed in this class along with the case study in the end.
8 视频, 1 阅读材料
- 视频: Agenda Setting and Framing
- 视频: The Medium is the Message. Media Ecology by Marshal McLuhan I
- 视频: The Medium is the Messagee. Media Ecology by Marshal McLuhan II
- 视频: Cultivation Theory
- 视频: Selective Exposure. As a Way to Reduce Cognitive Dissonance
- 视频: The Audience is Active. Uses and Gratifications Theory
- Reading: Motivations for multi-screening an exploratory study on motivations and gratifications
- 视频: Applying Theory to Practice: 'Motivations for multi-screening: an exploratory study on motivations and gratifications'
已评分: Week Test 5 (Media effects)
第 6 周
Social Media
Social media in general can be considered as a quite new phenomenon. In this lecture we discuss the way how emergence of social media influences the society and the social order, go through the main characteristics of social media and distinguish what makes it popular among the larger audiences.
7 视频, 1 阅读材料
- 视频: Understanding Social Media: Three Main Approaches
- 视频: Networked: How Do We Approach Social Interactions
- 视频: Online Communities: Common Bond VS Common Identity I
- 视频: Online Communities: Common Bond VS Common Identity II
- 视频: Affordances in Social Media Research
- Reading: Social media affordances Enabling customer engagement
- 视频: Applying Theory to Practice: ‘Social media affordances: Enabling customer engagement’
已评分: Week 6 Test (Social Media)
第 7 周
Theories of PR
This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics.
8 视频, 1 阅读材料
- 视频: Four Models of Public Relations
- 视频: Excellence Theory
- 视频: Situational Theory of Problem-Solving
- 视频: Relationship Management Theory
- 视频: Dialogic Theory
- 视频: Fully Functioning Society Theory
- Reading: A user approach to dialogic theory in a Facebook campaign on love and marriage
- 视频: Case: Applying Theory to Practice
已评分: Week 7 Test (Theories of PR)
第 8 周
Critical Theory in Communication
This class is devoted to the complex issues of critical theory considering culture, media, and the way norms and beliefs are reproduced in the existing society throughout communication patterns. Critical theory is all about the critique of existing social order and this lecture provides students with an in-depth understanding of how our society is functioning.
6 视频, 1 阅读材料
- 视频: The Frankfurt School: Max Horkheimer, Theodor Adorno and Walter Benjamin
- 视频: Herbert Marcuse and One-Dimensional Society
- 视频: Jürgen Habermas and Transformation of Public Sphere
- 视频: Critical Theory Beyond Habermas
- Reading: Persuasion in crowdfunding An elaboration likelihood model of crowdfunding performance.pdf
- 视频: Applying Theory to Practice: ‘One-Dimensional Modern Society and Paralyzed Communication’
已评分: Week 8 Test (Critical Theory in Communication )
第 9 周
Theory guided communication
The final lecture revises all the chapters discussed so far and brings some insights on how theory can be applied to practice. Here we also introduce you to some aspects that haven't been covered.
8 视频
- 视频: Revising Interpersonal: Conflict in Interpersonal Communication
- 视频: Group Communication, Leadership and Networking
- 视频: Rhetoric: Dr.Fox Effect
- 视频: How to Avoid Media Effects?
- 视频: Getting Online: Social Presence and Etiquette of Digital Era
- 视频: PR and Self-PRomotion
- 视频: What is Critical in Critical Theory?
已评分: Theory Guided Communication Essay
已评分: Final Test
常见问题解答
运作方式
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制作方
National Research University Higher School of Economics
National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more.
Learn more on www.hse.ru
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