课程信息
4.4
7 个评分
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为23 小时

建议:9 weeks of study, 2,5 hours/week...
可选语言

英语(English)

字幕:英语(English)...
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为23 小时

建议:9 weeks of study, 2,5 hours/week...
可选语言

英语(English)

字幕:英语(English)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Introduction

This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology. ...
Reading
7 个视频(共 63 分钟), 1 个测验
Video7 个视频
Defining Communication10分钟
Defining Theory10分钟
Theory and Research9分钟
The Essence of Knowledge6分钟
Craig’s 7 Traditions in Communication Theory13分钟
What's next?10分钟
Quiz1 个练习
Week 1 Test (Introduction)14分钟
2
完成时间(小时)
完成时间为 1 小时

Interpersonal communication

Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication....
Reading
6 个视频(共 39 分钟), 1 个测验
Video6 个视频
Politeness Theory8分钟
Social Exchange Theories3分钟
Interdependence Theory7分钟
Equity Theory6分钟
Case: Applying Theory to Practice5分钟
Quiz1 个练习
Week 2 Test (Interpersonal Communication)16分钟
3
完成时间(小时)
完成时间为 1 小时

Group Communication

How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication....
Reading
7 个视频(共 57 分钟), 1 个阅读材料, 1 个测验
Video7 个视频
Group Culture and Role of Leadership I7分钟
Group Culture and Role of Leadership II5分钟
Groupthink6分钟
Structuration and Communication5分钟
Symbolic Convergence in Group Communication6分钟
Functional Theory of Group Decision Making11分钟
Reading1 个阅读材料
Believe me, I am one of you! The role of common group affiliation in crisis communication10分钟
Quiz1 个练习
Week 3 Test (Group Communication)20分钟
4
完成时间(小时)
完成时间为 2 小时

Public Rhetoric and Persuasion

The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication. ...
Reading
6 个视频(共 83 分钟), 1 个阅读材料, 1 个测验
Video6 个视频
Elaboration Likelihood Model15分钟
Theory of Planned Behaviour11分钟
Narrative Paradigm13分钟
Digital Rhetoric11分钟
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16分钟
Reading1 个阅读材料
Preparing for the case analysis10分钟
Quiz1 个练习
Week 4 Test (Rhetorics)20分钟

讲师

Avatar

Olga Solovyeva

Lecturer
Integrated Communications Department, Faculty of Communication, Media and Design
Avatar

Maria Mordvinova

Head of BA Program in PR and Advertising
Integrated Communications Department, Faculty of Communication, Media and Design

关于 National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more. Learn more on www.hse.ru...

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