课程信息

34,781 次近期查看

This course is about communication on various levels. Over these 9 weeks we will cover a number of theories, cases and applications in the field of communication science. We will start with the foundational concepts of communication theory, defining what the theory is and going through a number of approaches to communication itself.
Each week you will have a test to check on your progress and understanding. We also have a final text in the end of the course and a little bit of writing. As Oscar Wilde said, if you cannot write, you cannot think. If you cannot think, others will do thinking for you. So we find writing and reflecting pretty important for our classes. Along the course we provide you with in-class materials: lecture presentations,  articles and additional readings. If you really want to get into the topic, don’t avoid this extra work.

Although a substantial part of this course is theory-based, communication theory has a very practical application. Communication is an underlying process which creates and develops relationships, communities, societies. We communicative on a daily basis via a variety of means and channels. In our globalised and increasingly interconnected world, communication skills are essential in both the personal and professional spheres. It is our goal to leave you with a contextualisation and conceptualisation of communicative processes that will poise you to hone your own communicative skills — in other words, to put theory into practice.

Do you have technical problems? Write to us: coursera@hse.ru

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为19 小时

英语（English）

字幕：英语（English）

可分享的证书

完成后获得证书

100% 在线

立即开始，按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为19 小时

英语（English）

字幕：英语（English）

教学大纲 - 您将从这门课程中学到什么

周

1

周 1

完成时间为 2 小时

Introduction

This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology.

完成时间为 2 小时

8 个视频（总计 64 分钟）, 2 个阅读材料, 1 个测验

8 个视频

About the University1分钟

Introduction to the course2分钟

Defining Communication10分钟

Defining Theory10分钟

Theory and Research9分钟

The Essence of Knowledge6分钟

Craig’s 7 Traditions in Communication Theory13分钟

What's next?10分钟

2 个阅读材料

About the University10分钟

Extra readings. About communication science40分钟

1 个练习

Week 1 Test (Introduction)14分钟

周

2

周 2

完成时间为 2 小时

Interpersonal communication

Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication.

完成时间为 2 小时

6 个视频（总计 39 分钟）, 1 个阅读材料, 1 个测验

6 个视频

Defining Interpersonal Communication7分钟

Politeness Theory8分钟

Social Exchange Theories3分钟

Interdependence Theory7分钟

Equity Theory6分钟

Case: Applying Theory to Practice5分钟

1 个阅读材料

Extra readings. More about interpersonal communication theories40分钟

1 个练习

Week 2 Test (Interpersonal Communication)16分钟

周

3

周 3

完成时间为 2 小时

Group Communication

How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication.

完成时间为 2 小时

7 个视频（总计 57 分钟）, 1 个阅读材料, 1 个测验

7 个视频

Defining Group Communication12分钟

Group Culture and Role of Leadership I7分钟

Group Culture and Role of Leadership II5分钟

Groupthink6分钟

Structuration and Communication5分钟

Symbolic Convergence in Group Communication6分钟

Functional Theory of Group Decision Making11分钟

1 个阅读材料

Believe me, I am one of you! The role of common group affiliation in crisis communication10分钟

1 个练习

Week 3 Test (Group Communication)20分钟

周

4

周 4

完成时间为 2 小时

Public Rhetoric and Persuasion

The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication.

完成时间为 2 小时

6 个视频（总计 83 分钟）, 1 个阅读材料, 1 个测验

6 个视频

Introduction to Rhetoric14分钟

Elaboration Likelihood Model15分钟

Theory of Planned Behaviour11分钟

Narrative Paradigm13分钟

Digital Rhetoric11分钟

Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16分钟

1 个阅读材料

Preparing for the case analysis10分钟

1 个练习

Week 4 Test (Rhetorics)20分钟

周

5

周 5

完成时间为 2 小时

Mass communication and media effects

In this lecture student will be provided with the brief history of media effects theories and further in-depth explanation of various traditions in media effects. Why some people are being more influenced, how do we select and process the information and what is the role of media in society? All these questions will be addressed in this class along with the case study in the end.

完成时间为 2 小时

8 个视频（总计 105 分钟）, 1 个阅读材料, 1 个测验

8 个视频

Evolution of Media Theories: Early Theories of Media Effects15分钟

Agenda Setting and Framing16分钟

The Medium is the Message. Media Ecology by Marshal McLuhan I9分钟

The Medium is the Messagee. Media Ecology by Marshal McLuhan II13分钟

Cultivation Theory10分钟

Selective Exposure. As a Way to Reduce Cognitive Dissonance14分钟

The Audience is Active. Uses and Gratifications Theory11分钟

Applying Theory to Practice: 'Motivations for multi-screening: an exploratory study on motivations and gratifications'14分钟

1 个阅读材料

Motivations for multi-screening an exploratory study on motivations and gratifications20分钟

1 个练习

Week Test 5 (Media effects)20分钟

周

6

周 6

完成时间为 2 小时

Social Media

Social media in general can be considered as a quite new phenomenon. In this lecture we discuss the way how emergence of social media influences the society and the social order, go through the main characteristics of social media and distinguish what makes it popular among the larger audiences.

完成时间为 2 小时

7 个视频（总计 76 分钟）, 1 个阅读材料, 1 个测验

7 个视频

What is Social Media16分钟

Understanding Social Media: Three Main Approaches10分钟

Networked: How Do We Approach Social Interactions12分钟

Online Communities: Common Bond VS Common Identity I10分钟

Online Communities: Common Bond VS Common Identity II9分钟

Affordances in Social Media Research8分钟

Applying Theory to Practice: ‘Social media affordances: Enabling customer engagement’8分钟

1 个阅读材料

Social media affordances Enabling customer engagement10分钟

1 个练习

Week 6 Test (Social Media)12分钟

周

7

周 7

完成时间为 2 小时

Theories of PR

This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics.

完成时间为 2 小时

8 个视频（总计 96 分钟）, 1 个阅读材料, 1 个测验

8 个视频

What is Public Relations10分钟

Four Models of Public Relations9分钟

Excellence Theory7分钟

Situational Theory of Problem-Solving15分钟

Relationship Management Theory17分钟

Dialogic Theory14分钟

Fully Functioning Society Theory14分钟

Case: Applying Theory to Practice5分钟

1 个阅读材料

A user approach to dialogic theory in a Facebook campaign on love and marriage10分钟

1 个练习

Week 7 Test (Theories of PR)18分钟

周

8

周 8

完成时间为 1 小时

Critical Theory in Communication

This class is devoted to the complex issues of critical theory considering culture, media, and the way norms and beliefs are reproduced in the existing society throughout communication patterns. Critical theory is all about the critique of existing social order and this lecture provides students with an in-depth understanding of how our society is functioning.

完成时间为 1 小时

6 个视频（总计 39 分钟）, 1 个阅读材料, 1 个测验

6 个视频

Marxism Revised: Base and Superstructure as Social Foundations6分钟

The Frankfurt School: Max Horkheimer, Theodor Adorno and Walter Benjamin8分钟

Herbert Marcuse and One-Dimensional Society5分钟

Jürgen Habermas and Transformation of Public Sphere6分钟

Critical Theory Beyond Habermas6分钟

Applying Theory to Practice: ‘One-Dimensional Modern Society and Paralyzed Communication’5分钟

1 个阅读材料

Persuasion in crowdfunding An elaboration likelihood model of crowdfunding performance.pdf10分钟

1 个练习

Week 8 Test (Critical Theory in Communication )20分钟

周

9

周 9

完成时间为 4 小时

Theory guided communication

The final lecture revises all the chapters discussed so far and brings some insights on how theory can be applied to practice. Here we also introduce you to some aspects that haven't been covered.

完成时间为 4 小时

8 个视频（总计 86 分钟）

8 个视频

Intercultural Aspect of Communication12分钟

Revising Interpersonal: Conflict in Interpersonal Communication7分钟

Group Communication, Leadership and Networking8分钟

Rhetoric: Dr.Fox Effect7分钟

How to Avoid Media Effects?9分钟

Getting Online: Social Presence and Etiquette of Digital Era14分钟

PR and Self-PRomotion12分钟

What is Critical in Critical Theory?12分钟

1 个练习

Final Test52分钟

常见问题

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?

You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?

Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

还有其他问题吗？请访问学生帮助中心。

Communication theory: bridging academia and practice