About this course: The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.
Created by: University of London, London Business School
Taught by: Julian Birkinshaw, Professor of Strategy & Entrepreneurship
London Business School
| Commitment | 2-4 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Course Introduction
Hello and welcome to 'Managing the Company of the Future'. To help you understand how the course will be structured, we would suggest that you go to the 'Start Here' tab first. After that, feel free to explore the rest of the course including the lectures, readings and quizzes.We would also encourage you all to interact with each other on the Discussion Forums. This is a great way of hearing from others and discussing particular topics so please go and introduce yourself in the Introduce Yourself thread. So let’s get started! Best wishes,Julian Birkinshaw & the MCOF Teaching Team
3 readings
- Reading: Start here
- Reading: Syllabus
- Reading: Grading
Week 1
Hello and welcome to the first week of 'Managing the Company of the Future'. In Week 1, we will be talking about the difference between leadership and management, and the reasons why we need to reinvent management as it is today.
11 videos, 3 readings
- Video: 1.1 Overview of the course
- Video: 1.2 Management versus Leadership
- Video: 1.3.1 How the business world is changing (Part 1)
- Video: 1.3.2 How the business world is changing (Part 2)
- Video: 1.4.1 The Failure of Traditional Management (Part 1)
- Video: 1.4.2 The Failure of Traditional Management (Part 2)
- Video: 1.5.1 The Need for Management Innovation (Part 1)
- Video: 1.5.2 The Need for Management Innovation (Part 2)
- Video: 1.6.1 What does this mean for me? (Part 1)
- Video: 1.6.2 What does this mean for me? (Part 2)
- Reading: Videos from Management Innovation eXchange (MIX)
- Reading: Week 1 slides
- Reading: Week 1 reading
- Video: Week 1 Summary
Graded: Week 1 Quiz
WEEK 2
Week 2
Welcome to Week 2 of 'Managing the Company of the Future'. This week, we'll be learning about traditional and alternative approaches to coordination and decision making, and how you can experiment with some of the new alternative ideas in your own company.
12 videos, 2 readings
- Video: 2.1 Defining your management model
- Video: 2.2.1 Principles of co-ordination (Part 1)
- Video: 2.2.2 Principles of Coordination (Part 2)
- Video: Steven Weber, University of Berkeley: Making our actions visible to others enables better coordination and overall social welfare
- Video: 2.2.3 Principles of co-ordination (Part 3)
- Video: 2.3 Moving from bureaucracy to emergence
- Video: 2.4.1 Principles of decision making (Part 1)
- Video: 2.4.2 Principles of decision making (Part 2)
- Video: Gary Hamel, London Business School : A crowdsourcing approach to getting new ideas funded in large companies
- Video: 2.4.3 Principles of decision making (Part 3)
- Video: 2.5 Moving from hierarchy to collective wisdom
- Reading: Week 2 slides
- Reading: Week 2 reading
- Video: Week 2 summary
Graded: Week 2 Quiz
WEEK 3
Week 3
Welcome to Week 3 of 'Managing the Company of the Future'. We're almost at the halfway point of the course in terms of content now. This week, we'll learn about traditional and alternative forms of motivation and objective-setting and we'll find out how you can experiment with some of these new ideas in your own company.
13 videos, 2 readings
- Video: 3.1.1 Principles of motivation - Managing within (Part 1)
- Video: 3.1.2 Principles of motivation - Managing within (Part 2)
- Video: 3.1.3 Principles of motivation - Managing within (Part 3)
- Video: Andrew McAffee, MIT: How do we tap into everyone’s “slice of genius” in an organisation?
- Video: 3.2.1 Moving from Extrinsic to Intrinsic Motivation (Part 1)
- Video: 3.2.2 Moving from Extrinsic to Intrinsic Motivation (Part 2)
- Video: 3.3.1 Principles of Objective Setting (Part 1)
- Video: Jeffrey Pfeffer, Stanford University: The problem with traditional measures in large organisations
- Video: 3.3.2 Principles of Objective Setting (Part 2)
- Video: 3.4 Moving from Linear Alignment to Obliquity
- Video: 3.5.1 Putting the four dimensions together (Part 1)
- Video: 3.5.2 Putting the four dimensions together (Part 2)
- Reading: Week 3 slides
- Reading: Week 3 reading
- Video: Week 3 summary
Graded: Week 3 Quiz
WEEK 4
Week 4
Welcome to Week 4 of 'Managing the Company of the Future'. In our penultimate week of content, we'll be getting a bit more hands-on. You'll be analysing your company's management model and thinking about how to change it. We'll also be learning about different ways of enabling change and, more generally, how management ideas gain and lose currency.
11 videos, 3 readings
- Video: 4.1.1 Diagnosing your current and future models (Part 1)
- Video: 4.1.2 Diagnosing your current and future models (Part 2)
- Video: 4.2.1 How can you change your management model? (Part 1)
- Video: 4.2.2 How can you change your management model? (Part 2)
- Video: 4.2.3 How can you change your management model? (Part 3)
- Video: 4.2.4 How can you change your management model? (Part 4)
- Video: 4.2.5 How can you change your management model? (Part 5)
- Video: 4.3 A methodology for experimenting with new ways of working
- Video: 4.4 Rise and fall of "outlier" companies with unusual models
- Video: 4.5 Learning from outlier companies
- Reading: Week 4 slides
- Reading: Worksheets
- Reading: Week 4 reading
- Video: Week 4 summary
Graded: Week 4 Quiz
WEEK 5
Week 5
Welcome to Week 5 of 'Managing the Company of the Future'. So you've made it to the last week - congratulations! This week we'll look at the manager as an individual and help you look at your own practice with tips and tricks for becoming a better boss.
11 videos, 2 readings
- Video: 5.1.1 From firm to individual (Part 1)
- Video: 5.1.2 From firm to individual (Part 2)
- Video: 5.2 An employee's eye view
- Video: 5.3 Understanding our biases
- Video: 5.4 How do I change my own way of working?
- Video: 5.5.1 What will the company of the future look like? (Part 1)
- Video: 5.5.2 What will the company of the future look like? (Part 2)
- Video: 5.6.1 Changing nature of work (Part 1)
- Video: 5.6.2 Changing nature of work (Part 2)
- Video: 5.7 Concluding thoughts
- Reading: Week 5 slides
- Reading: Week 5 reading
- Video: Week 5 summary
Graded: Week 5 Quiz
Graded: Final assignment
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of London
The University of London is a federal University which includes 17 world leading Colleges. Our International Programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, search for 'London International'.
London Business School
Ratings and Reviews
good way
The course addresses the contemporary challenges of companies and provides a good mix of theory and cases.
super
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
Very enthusiastic lecturer and well-structured lessons