结构性进入壁垒 Structural Entry Barriers

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Skills You'll Learn

Strategic Management, Game Theory, Competition (Economics), Strategic Thinking, Porter'S Five Forces Analysis

Reviews

4.8 (494 ratings)

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MC

Nov 7, 2015

awesome!! the professor explained details very clearly. I have learned a lot

SH

Mar 3, 2017

Lots of examples make the lectures interesting and easy to understand.

From the lesson

进入新市场 Entering a New Market

本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具,再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象,了解现有企业为了阻挡新竞争者进入市场需要采取的措施。

Taught By

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    Tobias Kretschmer

    Professor

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