课程信息
5,124 次近期查看

Learner Career Outcomes

25%

完成这些课程后已开始新的职业生涯

25%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为6 小时

建议:1-3 hours/week...

英语(English)

字幕:英语(English)

Learner Career Outcomes

25%

完成这些课程后已开始新的职业生涯

25%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为6 小时

建议:1-3 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Platforms and Design

7 个视频 (总计 29 分钟), 5 个阅读材料
7 个视频
Media and Platform Variations3分钟
Storytelling Changes Across Multimedia8分钟
Storytelling Changes Across Platforms3分钟
What is Design?2分钟
Evaluating Content Design3分钟
Usability Testing3分钟
5 个阅读材料
What is Content Strategy?10分钟
Course Content and Schedule10分钟
How Do I Get The Most Out Of This Course?10分钟
Meet the Team10分钟
The Visual Experience10分钟
2
完成时间为 3 小时

Social and Mobile Media

4 个视频 (总计 23 分钟), 3 个阅读材料, 1 个测验
4 个视频
Virtual Communities9分钟
Differentiated Messaging4分钟
Tools to Use at Work5分钟
3 个阅读材料
The Case Study10分钟
The Utilitarian Experience10分钟
The Inspiration Experience10分钟
3
完成时间为 2 小时

Managing Content and IP

10 个视频 (总计 73 分钟), 4 个阅读材料
10 个视频
Legal Protection7分钟
Using Credible Content From Brands4分钟
Outsourcing vs. In-House Creation5分钟
Introduction to IBM4分钟
Communicate Effectively in a Digital World8分钟
Leveraging Talent2分钟
A Revolutionary View of Marketing14分钟
Watson: The Computer that Learns8分钟
Summary of Content Strategy's Future7分钟
4 个阅读材料
Appendix10分钟
Download the Toolkit10分钟
Join us for MOOC 3 - Expanding Your Content's Reach!10分钟
Other Resources10分钟
4.6
30 条评论Chevron Right

来自Content Strategy for Professionals: Managing Content的热门评论

创建者 KSOct 16th 2019

I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!

创建者 JGAug 14th 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

讲师

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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John Lavine

Founder, Professor and Director, Media Management Center
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Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 专业人员所需的内容策略 专项课程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

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