In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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- 4 stars26.22%
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来自CONTENT STRATEGY FOR PROFESSIONALS: MANAGING CONTENT的热门评论
Very practical approach with useful information and great guests
Good course, but the assignment was underwhelming compared with the other courses.
Very useful information much of which is still relevant in 2020. I also appreciate the reading material that's provided as PDFs.
I hereby would like to say thank you for this valuable opportunity. Best regards,
关于 专业人员所需的内容策略 专项课程
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.