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返回到 Content Strategy for Professionals: Managing Content

学生对 西北大学 提供的 Content Strategy for Professionals: Managing Content 的评价和反馈

289 个评分
46 条评论


In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...


Apr 24, 2020

certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.

Mar 12, 2021

A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!


26 - Content Strategy for Professionals: Managing Content 的 44 个评论(共 44 个)

创建者 Vivianne R C

Apr 30, 2020

It is a direct course with many practical lessons!

创建者 Frederico T

Oct 4, 2017

Deep dive into the process. Productive assignment

创建者 Muhammad I

Sep 3, 2017

An excellent course for every body.

创建者 Lucia H

Jun 20, 2017

Great content, to the point!

创建者 Tayo A

Mar 21, 2021

Great course!

创建者 Nhat Q L

Feb 20, 2019

Great class!

创建者 Shyam R R

Jul 8, 2019

Good topics

创建者 Tong V C

Dec 27, 2020

very good

创建者 Paramjit S

Feb 23, 2019


创建者 Jessica X

Sep 5, 2017


创建者 Quinton R A

May 2, 2020

The Information In the course Is great but my biggest complaint Is the peer review. The course started off by saying there Is no grade, yet the peer review acts like a grade. It makes It difficult to progress and complete the certificate when no one Is reviewing your work.

创建者 Denise L

Sep 1, 2020

Clear and concise information with clear practical applications and a great mix of theory + examples.

创建者 Edward B

Apr 20, 2016

Good course, but the assignment was underwhelming compared with the other courses.

创建者 Johanna C v R

Nov 29, 2016

Very useful, practical and with real-world scenarios.

创建者 Vay R

Dec 9, 2016

Social media IMC and IBM interview was amazing

创建者 Vaidehi B M

Aug 5, 2017

Found this module useful.

创建者 Déborah J P

Apr 14, 2016

Interesting material

创建者 A B H

Oct 1, 2020

The content was a bit dated. It really should be updated.

创建者 Corrie B

May 11, 2021

This content was not super in depth, and it relied heavily on tech concepts and trends from over five years ago.