关于此课程： The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.
制作方： Northwestern University
教学方： John Lavine, Founder, Professor and Director, Media Management Center
教学方： Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
| 基本信息 | 课程 5（共 5 门，专业人员所需的内容策略 Specialization ） |
| 级别 | 中级 |
| 承诺学习时间 | 4 weeks of study, 3-4 hours/week |
| 语言 | English, 字幕： Arabic |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Capstone Overview and Directions
Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.
1 个视频, 1 个阅读材料
- 阅读: Overview & Directions
第 2 周
Content Strategy for Professionals Capstone Project Story
In this section you will find the assignment details you will need to complete by the end of Week 3.
5 个阅读材料
- 阅读: Background
- 阅读: The Travel Website Landscape
- 阅读: Wish I Was There
- 阅读: Future Development
- 阅读: Your Assignment
第 3 周
Assignment Submission
This week you will submit the content for your Capstone Project.
已评分: Capstone Project: Wish I Was There
第 4 周
Peer Review
This week you will complete 3 peer reviews and earn your Specialization Certificate!
1 个阅读材料
- 阅读: Don't forget to do your 3 peer reviews!
常见问题解答
运作方式
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
制作方
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
价格
| 购买课程 | |
|---|---|
| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
It's a good project from learning point. As what ever one learns in the courses, implements it.
Great experience
Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.
I loved the capstone project. Since I am still preparing to become a Content Strategist and did not have any actual project work to show people, it gave me an opportunity to showcase what I have to offer. Also, as an Instructional Designer, I believe that, ”Doing is the one of the best ways of learning" and after completing all the courses in this certification, a hands-on experience is what I needed to feel confident of my knowledge of the subject and skill.
The best part was how the project was designed to be unique for everyone and yet had a consistent brief and background. Everyone designed their strategy and the web page for a particular geography, which made it unique but with the same brief in mind, which helped maintain a consistent style and approach. Peer reviewing other's work was also a greta way to learn.
Thanking You
Saradwati Chatterjee