课程信息

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为6 小时

建议:4 weeks of study, 3-4 hours/week...

英语(English)

字幕:英语(English), 阿拉伯语(Arabic), 德语(German)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为6 小时

建议:4 weeks of study, 3-4 hours/week...

英语(English)

字幕:英语(English), 阿拉伯语(Arabic), 德语(German)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 12 分钟

Capstone Overview and Directions

1 个视频 (总计 2 分钟), 1 个阅读材料
1 个阅读材料
Overview & Directions10分钟
2
完成时间为 1 小时

Content Strategy for Professionals Capstone Project Story

5 个阅读材料
5 个阅读材料
Background10分钟
The Travel Website Landscape10分钟
Wish I Was There10分钟
Future Development10分钟
Your Assignment10分钟
3
完成时间为 2 小时

Assignment Submission

1 个测验
4
完成时间为 10 分钟

Peer Review

1 个阅读材料
1 个阅读材料
Don't forget to do your 3 peer reviews!10分钟
4.6
8 个审阅Chevron Right

67%

完成这些课程后已开始新的职业生涯

43%

通过此课程获得实实在在的工作福利

29%

加薪或升职

来自Content Strategy for Professionals: Capstone Project的热门评论

创建者 GCAug 26th 2017

Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.

创建者 MIFeb 17th 2018

It's a good project from learning point. As what ever one learns in the courses, implements it.

讲师

Avatar

John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 专业人员所需的内容策略 专项课程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心