课程信息
4.6
28 个评分
8 个审阅
专项课程

第 5 门课程(共 5 门),位于

100% online

100% online

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为6 小时

建议:4 weeks of study, 3-4 hours/week...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)...
专项课程

第 5 门课程(共 5 门),位于

100% online

100% online

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为6 小时

建议:4 weeks of study, 3-4 hours/week...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 12 分钟

Capstone Overview and Directions

Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University. ...
Reading
1 个视频(共 2 分钟), 1 个阅读材料
Reading1 个阅读材料
Overview & Directions10分钟
2
完成时间(小时)
完成时间为 1 小时

Content Strategy for Professionals Capstone Project Story

In this section you will find the assignment details you will need to complete by the end of Week 3....
Reading
5 个阅读材料
Reading5 个阅读材料
Background10分钟
The Travel Website Landscape10分钟
Wish I Was There10分钟
Future Development10分钟
Your Assignment10分钟
3
完成时间(小时)
完成时间为 2 小时

Assignment Submission

This week you will submit the content for your Capstone Project. ...
Reading
1 个测验
4
完成时间(小时)
完成时间为 10 分钟

Peer Review

This week you will complete 3 peer reviews and earn your Specialization Certificate! ...
Reading
1 个阅读材料
Reading1 个阅读材料
Don't forget to do your 3 peer reviews!10分钟
4.6
8 个审阅Chevron Right
工作福利

83%

通过此课程获得实实在在的工作福利
职业晋升

25%

加薪或升职

热门审阅

创建者 GCAug 26th 2017

Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.

创建者 MIFeb 17th 2018

It's a good project from learning point. As what ever one learns in the courses, implements it.

讲师

Avatar

John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 Content Strategy for Professionals 专项课程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

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