The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.
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专业人员所需的内容策略 专项课程西北大学课程信息
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学生职业成果
67%
完成这些课程后已开始新的职业生涯
43%
通过此课程获得实实在在的工作福利
29%
加薪或升职
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完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为3 小时
英语（English）
字幕：英语（English）, 阿拉伯语（Arabic）, 德语（German）
学生职业成果
67%
完成这些课程后已开始新的职业生涯
43%
通过此课程获得实实在在的工作福利
29%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为3 小时
英语（English）
字幕：英语（English）, 阿拉伯语（Arabic）, 德语（German）
提供方
西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
教学大纲 - 您将从这门课程中学到什么
完成时间为 12 分钟
Capstone Overview and Directions
Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.
完成时间为 12 分钟
1 个视频 （总计 2 分钟）, 1 个阅读材料
1 个阅读材料
Overview & Directions10分钟
完成时间为 1 小时
Content Strategy for Professionals Capstone Project Story
In this section you will find the assignment details you will need to complete by the end of Week 3.
完成时间为 1 小时
5 个阅读材料
5 个阅读材料
Background10分钟
The Travel Website Landscape10分钟
Wish I Was There10分钟
Future Development10分钟
Your Assignment10分钟
完成时间为 2 小时
Assignment Submission
This week you will submit the content for your Capstone Project.
完成时间为 2 小时
完成时间为 10 分钟
Peer Review
This week you will complete 3 peer reviews and earn your Specialization Certificate!
完成时间为 10 分钟
1 个阅读材料
1 个阅读材料
Don't forget to do your 3 peer reviews!10分钟
审阅
来自CONTENT STRATEGY FOR PROFESSIONALS: CAPSTONE PROJECT的热门评论
由 GC 提供Aug 25, 2017
Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.
由 MI 提供Feb 16, 2018
It's a good project from learning point. As what ever one learns in the courses, implements it.
由 NA 提供Jun 9, 2020
Great project with very relevant questions to answer.
由 GG 提供Dec 22, 2019
Great project summarizing the whole specialization!
关于 专业人员所需的内容策略 专项课程
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.
The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.
To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.
Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
常见问题
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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