The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.
本课程是 专业人员所需的内容策略 专项课程 专项课程的一部分
Content Strategy for Professionals: Capstone Project
提供方
课程信息
1,550 次近期查看
学生职业成果
67%
完成这些课程后已开始新的职业生涯
43%
通过此课程获得实实在在的工作福利
29%
加薪或升职
学生职业成果
67%
完成这些课程后已开始新的职业生涯
43%
通过此课程获得实实在在的工作福利
29%
加薪或升职
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为6 小时
建议：4 weeks of study, 3-4 hours/week
英语（English）
字幕：英语（English）, 阿拉伯语（Arabic）, 德语（German）
提供方
西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
教学大纲 - 您将从这门课程中学到什么
完成时间为 12 分钟
Capstone Overview and Directions
Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.
完成时间为 12 分钟
1 个视频 （总计 2 分钟）, 1 个阅读材料
1 个阅读材料
Overview & Directions10分钟
完成时间为 1 小时
Content Strategy for Professionals Capstone Project Story
In this section you will find the assignment details you will need to complete by the end of Week 3.
完成时间为 1 小时
5 个阅读材料
5 个阅读材料
Background10分钟
The Travel Website Landscape10分钟
Wish I Was There10分钟
Future Development10分钟
Your Assignment10分钟
完成时间为 2 小时
Assignment Submission
This week you will submit the content for your Capstone Project.
完成时间为 2 小时
完成时间为 10 分钟
Peer Review
This week you will complete 3 peer reviews and earn your Specialization Certificate!
完成时间为 10 分钟
1 个阅读材料
1 个阅读材料
Don't forget to do your 3 peer reviews!10分钟
审阅
4.7
来自CONTENT STRATEGY FOR PROFESSIONALS: CAPSTONE PROJECT的热门评论
由 GC 提供Aug 25, 2017
Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.
由 MI 提供Feb 16, 2018
It's a good project from learning point. As what ever one learns in the courses, implements it.
由 GG 提供Dec 22, 2019
Great project summarizing the whole specialization!
关于 专业人员所需的内容策略 专项课程
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.
The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.
To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.
Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
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