课程信息

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可灵活调整截止日期

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初级

完成时间大约为11 小时

英语(English)

字幕:英语(English), 罗马尼亚语

可分享的证书

完成后获得证书

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为11 小时

英语(English)

字幕:英语(English), 罗马尼亚语

提供方

马里兰大学帕克分校 徽标

马里兰大学帕克分校

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 3 小时

Introduction to Business Modeling

完成时间为 3 小时
8 个视频 (总计 40 分钟), 6 个阅读材料, 1 个测验
8 个视频
Welcome to Week One3分钟
What is a startup?3分钟
Customer, market, and value propostion6分钟
Product-market fit: The heart of the business model8分钟
Walk-through of the Business Model Canvas - Part 15分钟
Walk-through of the Business Model Canvas - Part 24分钟
How do you develop a business model?6分钟
6 个阅读材料
Welcome to Building the Business Model for Corporate Entrepreneurs3分钟
Meet Dan Gordon3分钟
Connect with your Classmates1分钟
Our Recommended Textbook for the Course3分钟
Download the Business Model Canvas Poster1分钟
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分钟
2

2

完成时间为 3 小时

Customer Discovery and Customer Validation

完成时间为 3 小时
7 个视频 (总计 40 分钟), 2 个阅读材料, 1 个测验
7 个视频
Why talk to customers? What do they know?5分钟
How to get insights from customers11分钟
Building a pipeline of customer interviews5分钟
What to do before the interview5分钟
What to do after the interview3分钟
Cold calling 1016分钟
2 个阅读材料
Talking to Humans3分钟
How to Interview a Customer (Optional)10分钟
3

3

完成时间为 3 小时

Customer Segmentation and Analysis

完成时间为 3 小时
12 个视频 (总计 95 分钟), 7 个阅读材料, 2 个测验
12 个视频
Why have customer segments at all?6分钟
Customer segments, value propositions, and product features12分钟
Customer types8分钟
Customer segments and business models6分钟
Customer archetypes4分钟
Minimum viable product (MVP)7分钟
Market size and sizing8分钟
Physical and virtual goods12分钟
Market types10分钟
B2C and B2B markets9分钟
Crossing the chasm5分钟
7 个阅读材料
An Introduction to Customer Segmentation10分钟
In the Digital Era, People, Not Processes, Are Key (Optional)10分钟
Know Your Customers’ “Jobs to Be Done” (Optional)10分钟
What Is Value? The Costco Value Proposition (Optional)10分钟
The Lean Startup Methodology (Optional)10分钟
How To Design Your Next Minimum Viable Product (Optional)10分钟
Business Model Generation10分钟
2 个练习
Value Proposition and Customer Segment Analysis2分钟
Customer Types and Customer Archetypes Analysis2分钟
4

4

完成时间为 2 小时

Creating the Business Model for the Corporate Venture

完成时间为 2 小时
10 个视频 (总计 66 分钟), 6 个阅读材料, 1 个测验
10 个视频
The funnel of customer engagement10分钟
What is a channel?10分钟
Product-channel fit7分钟
Cost structure6分钟
The rest of the business model canvas3分钟
Key activities9分钟
Key partnerships8分钟
Key resources5分钟
Final Thoughts1分钟
6 个阅读材料
The Elements of Value (Optional)10分钟
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10分钟
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10分钟
Business Model Generation10分钟
How To Turn Corporations Into Innovation Machines (Optional)10分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
1 个练习
Developing Your Business Model18分钟

关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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