课程信息

2,374 次近期查看

可分享的证书

完成后获得证书

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为8 小时

英语(English)

字幕:英语(English)

可分享的证书

完成后获得证书

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为8 小时

英语(English)

字幕:英语(English)

提供方

马里兰大学帕克分校 徽标

马里兰大学帕克分校

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 2 小时

Introduction to Financing Corporate Ventures

完成时间为 2 小时
12 个视频 (总计 59 分钟), 8 个阅读材料, 2 个测验
12 个视频
Welcome to Module 11分钟
Finance for the corporate entrepreneur3分钟
The entrepreneurial spectrum6分钟
Corporate entrepreneur vs. startup entrepreneur5分钟
The "too typical" return on investment (ROI) process7分钟
A better approach to return on investment (ROI)4分钟
Intangible assets and return on investment (ROI)4分钟
The roles of products and leadership in return on investment (ROI)4分钟
Financial statement basics4分钟
Financial statement details7分钟
Financial metrics7分钟
8 个阅读材料
Welcome to Financing and Profiting from Innovation for Corporate Entrepreneurs3分钟
Meet Michael R. Pratt3分钟
Connect with your Classmates3分钟
Our Recommended Textbook for the Course3分钟
Income Statement Template (Optional)10分钟
Cash Flow Statement Template (Optional)10分钟
Balance Sheet Template (Optional)10分钟
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分钟
2 个练习
Quiz 120分钟
Financial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise4分钟
2

2

完成时间为 2 小时

Corporate Venture Valuation Techniques

完成时间为 2 小时
8 个视频 (总计 47 分钟), 4 个阅读材料, 2 个测验
8 个视频
Valuation techniques3分钟
Net present value9分钟
Opportunity cost of capital5分钟
Why NPV is best4分钟
Project payback period3分钟
Internal rate of return8分钟
Weighted average cost of capital9分钟
4 个阅读材料
This is why public and private tech valuations are completely different (Optional)10分钟
Analyze the ROI of your innovation idea, step by step (Optional)10分钟
A better way to understand internal rate of return (Optional)10分钟
Take a look at some of Uber's finances in China as it eyes an IPO (Optional)10分钟
2 个练习
Quiz 220分钟
Corporate Venture Valuation Techniques Exercise4分钟
3

3

完成时间为 1 小时

Sources of Financing for Corporate Ventures

完成时间为 1 小时
8 个视频 (总计 35 分钟), 3 个阅读材料, 1 个测验
8 个视频
Sources of funding1分钟
Internal funding3分钟
Customer and vendor financing3分钟
Franchising4分钟
Joint ventures8分钟
Co-branding6分钟
Licensing agreements6分钟
3 个阅读材料
How to put your money where your strategy is (Optional)10分钟
How nimble resource allocation can double your company’s value (Optional)10分钟
Negotiating a better joint venture (Optional)10分钟
1 个练习
Quiz 320分钟
4

4

完成时间为 2 小时

Creating the Investment Proposal for the Corporate Venture

完成时间为 2 小时
7 个视频 (总计 38 分钟), 7 个阅读材料, 2 个测验
7 个视频
Business proposals and the pitch3分钟
How to write an effective business proposal3分钟
What do your funding sources want to see4分钟
How to create a pitch deck6分钟
Do's and don'ts of the pitch12分钟
Final thoughts5分钟
7 个阅读材料
Unearthing the sources of value hiding in your corporate portfolio (Optional)10分钟
Strategic principles for competing in the digital age (Optional)10分钟
Corporate venture capital (Optional)10分钟
Investing in breakthrough corporate venture capital (Optional)10分钟
Concrete steps for CFOs to improve strategic risk management (Optional)10分钟
In search of ingenuity (Optional)10分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
2 个练习
Quiz 424分钟
The Pitch2分钟

关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • 如果订阅,您可以获得 7 天免费试听,在此期间,您可以取消课程,无需支付任何罚金。在此之后,我们不会退款,但您可以随时取消订阅。请阅读我们完整的退款政策

  • 是的,Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请,申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤,包括毕业项目。了解更多

还有其他问题吗?请访问 学生帮助中心