课程信息

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初级
完成时间大约为14 小时
英语(English)
字幕:英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语(English)
字幕:英语(English)

提供方

马里兰大学帕克分校 徽标

马里兰大学帕克分校

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 4 小时

Innovation Environments and Capabilities

完成时间为 4 小时
8 个视频 (总计 65 分钟), 6 个阅读材料, 1 个测验
8 个视频
Welcome to week one2分钟
What are some basic types of innovations?8分钟
How can an audit reveal innovation competence and weakness?10分钟
How many ways can companies innovate?11分钟
How does innovation occur at different business levels?6分钟
How does technology uncertainty influence an innovation in the marketplace?9分钟
What are key "associating" skills of innovators?10分钟
6 个阅读材料
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3分钟
Meet Dr. Thomas J. Mierzwa3分钟
Connect with your Classmates10分钟
Our Recommended Textbook for the Course10分钟
How P&G Tripled Its Innovation Success Rate (Optional)10分钟
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分钟
2

2

完成时间为 3 小时

Organizational Structures and Operational Formats

完成时间为 3 小时
8 个视频 (总计 73 分钟)
8 个视频
How do you evaluate a winning innovation idea when you see one?12分钟
Who are innovation's creative role players?8分钟
Who are innovation's implementation role players?10分钟
How do manager, entrepreneur, and innovator roles differ?12分钟
How can innovation be framed as a process?7分钟
Do different organizational forms matter for innovation initiatives?6分钟
What organizational forms do innovation venture units take?12分钟
3

3

完成时间为 3 小时

Corporate Culture

完成时间为 3 小时
7 个视频 (总计 55 分钟)
7 个视频
How does corporate culture influence innovation and creativity?12分钟
How can knowledge management enable innovation?6分钟
What factors influence the feasibility of an innovation?8分钟
How is innovation value classified within a firm?8分钟
How can benchmarking become an innovation practice?9分钟
How do innovation tournaments serve as a best practice?7分钟
4

4

完成时间为 4 小时

Creating an Innovation Strategy

完成时间为 4 小时
8 个视频 (总计 86 分钟), 2 个阅读材料, 1 个测验
8 个视频
How do innovation managers survive an innovation project?9分钟
What's inside an innovation portfolio?8分钟
How do disruptive innovations change the marketplace?11分钟
How are innovations revealed in a blue ocean strategy?11分钟
How can lead users contribute to an innovation strategy?9分钟
How can open innovation become an entrepreneurial strategy?11分钟
Summary of key concepts21分钟
2 个阅读材料
Creating Breakthroughs at 3M (Optional)10分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟

审阅

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关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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