This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
课程信息
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初级
完成时间大约为14 小时
英语（English）
字幕：英语（English）
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语（English）
字幕：英语（English）
提供方
马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
教学大纲 - 您将从这门课程中学到什么
完成时间为 4 小时
Innovation Environments and Capabilities
In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.
完成时间为 4 小时
8 个视频 （总计 65 分钟）, 6 个阅读材料, 1 个测验
8 个视频
Welcome to week one2分钟
What are some basic types of innovations?8分钟
How can an audit reveal innovation competence and weakness?10分钟
How many ways can companies innovate?11分钟
How does innovation occur at different business levels?6分钟
How does technology uncertainty influence an innovation in the marketplace?9分钟
What are key "associating" skills of innovators?10分钟
6 个阅读材料
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3分钟
Meet Dr. Thomas J. Mierzwa3分钟
Connect with your Classmates10分钟
Our Recommended Textbook for the Course10分钟
How P&G Tripled Its Innovation Success Rate (Optional)10分钟
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分钟
完成时间为 3 小时
Organizational Structures and Operational Formats
In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.
完成时间为 3 小时
8 个视频 （总计 73 分钟）
8 个视频
How do you evaluate a winning innovation idea when you see one?12分钟
Who are innovation's creative role players?8分钟
Who are innovation's implementation role players?10分钟
How do manager, entrepreneur, and innovator roles differ?12分钟
How can innovation be framed as a process?7分钟
Do different organizational forms matter for innovation initiatives?6分钟
What organizational forms do innovation venture units take?12分钟
完成时间为 3 小时
Corporate Culture
In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.
完成时间为 3 小时
7 个视频 （总计 55 分钟）
7 个视频
How does corporate culture influence innovation and creativity?12分钟
How can knowledge management enable innovation?6分钟
What factors influence the feasibility of an innovation?8分钟
How is innovation value classified within a firm?8分钟
How can benchmarking become an innovation practice?9分钟
How do innovation tournaments serve as a best practice?7分钟
完成时间为 4 小时
Creating an Innovation Strategy
In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
完成时间为 4 小时
8 个视频 （总计 86 分钟）, 2 个阅读材料, 1 个测验
8 个视频
How do innovation managers survive an innovation project?9分钟
What's inside an innovation portfolio?8分钟
How do disruptive innovations change the marketplace?11分钟
How are innovations revealed in a blue ocean strategy?11分钟
How can lead users contribute to an innovation strategy?9分钟
How can open innovation become an entrepreneurial strategy?11分钟
Summary of key concepts21分钟
2 个阅读材料
Creating Breakthroughs at 3M (Optional)10分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
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