For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on: • Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity
本课程是 Corporate Entrepreneurship: Innovating within Corporations 专项课程 专项课程的一部分
Developing the Opportunity for Corporate Entrepreneurs
提供方
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 4 小时
Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
6 个视频 （总计 36 分钟）, 6 个阅读材料, 1 个测验
6 个视频
A brief history of corporate entrepreneurship4分钟
Key enablers of corporate entrepreneurship6分钟
Setting up a formal structure for corporate entrepreneurship3分钟
Preview of the Corporate Entrepreneurship Specialization4分钟
Preview of the Online Master of Professional Studies in Technology Entrepreneurship10分钟
6 个阅读材料
Welcome to Developing the Opportunity for Corporate Entrepreneurs10分钟
Meet Dr. James V. Green10分钟
Connect with your Classmates10分钟
Our Recommended Textbook for the Course10分钟
The Lean Enterprise: How Corporations Can Innovate Like Startups10分钟
Explore the Online Master of Professional Studies in Technology Entrepreneurship10分钟
周
2完成时间为 5 小时
Thinking Entrepreneurially
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
21 个视频 （总计 204 分钟）, 5 个阅读材料, 3 个测验
21 个视频
The Opportunity Analysis Canvas2分钟
What are entrepreneurial opportunities?11分钟
Asking for ideas from employees5分钟
What is strategic decision-making?9分钟
Why study strategic decision-making?6分钟
What is your decision-making style?7分钟
Designing a career path for corporate entrepreneurs7分钟
Do you have a high need for achievement?10分钟
How does individualism influence your decision-making?7分钟
Do you believe that you have control of your own destiny?9分钟
Are you able to effectively focus your time and resources?8分钟
Do friends characterize you as an optimist?9分钟
Do you have high self-efficacy?15分钟
Do you exhibit high cognitive motivation?10分钟
What is your tolerance for ambiguity?16分钟
Preparing for the pitfalls of corporate entrepreneurship5分钟
Do you have the confidence to attempt the difficult?7分钟
What is your risk tolerance?21分钟
Are your interpersonal skills well developed?10分钟
Are you rich in social capital?16分钟
5 个阅读材料
The Opportunity Analysis Canvas10分钟
The Opportunity Analysis Canvas10分钟
The Opportunity Analysis Canvas10分钟
The Opportunity Analysis Canvas10分钟
Resource Revolution: How to Capture the Biggest Business Opportunity in a Century10分钟
3 个练习
Challenge Activity10分钟
Challenge Activity6分钟
Challenge Activity6分钟
周
3完成时间为 10 小时
Seeing Entrepreneurially
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
16 个视频 （总计 174 分钟）, 4 个阅读材料, 3 个测验
16 个视频
What impact do knowledge conditions have in your industry?16分钟
Are the demand conditions in your industry favorable?20分钟
What is the lifecycle stage of your industry?15分钟
Is the industry capital intensive?14分钟
Is the industry advertising intensive?13分钟
Are you trying to enter a concentrated market?5分钟
What is the average size of a company in the industry?12分钟
What demographic changes are creating new market needs?11分钟
What psychographic changes are opportunistic?8分钟
What technical advancements are emerging?11分钟
What societal changes are presenting new opportunities?6分钟
What political and regulatory forces will influence the market?8分钟
How does the learning curve influence your success?10分钟
What complementary assets are critical to develop?11分钟
What is the reputation of your competitors?7分钟
4 个阅读材料
The Opportunity Analysis Canvas10分钟
The Opportunity Analysis Canvas10分钟
The Opportunity Analysis Canvas10分钟
The Opportunity Analysis Canvas10分钟
周
4完成时间为 4 小时
Acting Entrepreneurially
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
13 个视频 （总计 99 分钟）, 3 个阅读材料, 2 个测验
13 个视频
What is value innovation?6分钟
What existing factors can you eliminate?6分钟
Where can you reduce factors and not reduce value?5分钟
Which factors can you raise above competitors?8分钟
What new factors can you create?5分钟
Is the problem real?7分钟
Does your solution create value for your stakeholders?9分钟
Is your advantage superior and sustainable?15分钟
Can you build the right team at the right time?15分钟
Assembling and unleashing a diverse workforce2分钟
Final Thoughts3分钟
Learn More with the Master of Professional Studies in Technology Entrepreneurship10分钟
3 个阅读材料
The Opportunity Analysis Canvas10分钟
The Opportunity Analysis Canvas10分钟
The Opportunity Analysis Canvas10分钟
1 个练习
Challenge Activity8分钟
4.4
9 条评论来自Developing the Opportunity for Corporate Entrepreneurs的热门评论
You guys are great.Just love each every time i spent listing these lectures.\n\nThank you Coursera
讲师
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
关于 马里兰大学帕克分校
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
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