课程信息

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立即开始,按照自己的计划学习。

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初级

完成时间大约为13 小时

建议:6 hours/week...

英语(English)

字幕:英语(English)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为13 小时

建议:6 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 5 小时

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

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29 个视频 (总计 292 分钟), 4 个阅读材料, 1 个测验
29 个视频
Asking for ideas from employees5分钟
What impact do knowledge conditions have in your industry?16分钟
Are the demand conditions in your industry favorable?20分钟
What is the lifecycle stage of your industry?15分钟
Is the industry capital intensive?14分钟
Is the industry advertising intensive?13分钟
Are you trying to enter a concentrated market?5分钟
What is the average size of a company in the industry?12分钟
What demographic changes are creating new market needs?11分钟
What psychographic changes are opportunistic?8分钟
What technical advancements are emerging?11分钟
What societal changes are presenting new opportunities?6分钟
What political and regulatory forces will influence the market?8分钟
How does the learning curve influence your success?10分钟
What complementary assets are critical to develop?11分钟
What is the reputation of your competitors?7分钟
What is value innovation?6分钟
What existing factors can you eliminate?6分钟
Where can you reduce factors and not reduce value?5分钟
Which factors can you raise above competitors?8分钟
What new factors can you create?5分钟
Is the problem real?7分钟
Does your solution create value for your stakeholders?9分钟
Is your advantage superior and sustainable?15分钟
Can you build the right team at the right time?15分钟
Preview of the Online Master of Professional Studies in Technology Entrepreneurship10分钟
4 个阅读材料
Welcome10分钟
Meet Dr. James V. Green10分钟
The Opportunity Analysis Canvas10分钟
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分钟
1 个练习
Opportunity Analysis2分钟
2
完成时间为 4 小时

Building the Business Model

This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

...
24 个视频 (总计 170 分钟), 3 个阅读材料, 1 个测验
24 个视频
Walk-through of the Business Model Canvas - Part 24分钟
How do you develop a business model?6分钟
Why talk to customers? What do they know?5分钟
How to get insights from customers11分钟
What to do before the interview5分钟
Building a pipeline of customer interviews7分钟
What to do after the interview3分钟
Cold calling 1016分钟
Why have customer segments at all?6分钟
Customer segments, value propositions, and product features12分钟
Customer types8分钟
Customer segments and business models6分钟
Minimum viable product (MVP)7分钟
Crossing the chasm5分钟
What is a channel?10分钟
Product-channel fit7分钟
Cost structure6分钟
Key activities9分钟
The rest of the business model canvas3分钟
Key partnerships8分钟
Key resources5分钟
3 个阅读材料
Meet Dan Gordon10分钟
Business Model Generation10分钟
Talking to Humans10分钟
1 个练习
Initial Business Model Canvas18分钟
3
完成时间为 2 小时

Crafting Strategies for Innovation Initiatives

This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.

...
12 个视频 (总计 120 分钟), 2 个阅读材料, 1 个测验
12 个视频
How does innovation occur at different business levels?6分钟
How does technology uncertainty influence an innovation in the marketplace?9分钟
What are key "associating" skills of innovators?10分钟
How do innovation managers survive an innovation project?9分钟
What's inside an innovation portfolio?8分钟
How do disruptive innovations change the marketplace?11分钟
How are innovations revealed in a blue ocean strategy?11分钟
How can lead users contribute to an innovation strategy?9分钟
How can open innovation become an entrepreneurial strategy?11分钟
2 个阅读材料
Meet Dr. Thomas J. Mierzwa10分钟
Managing Innovation10分钟
1 个练习
Innovation Roadmap2分钟
4
完成时间为 3 小时

Building the Proposal

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

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21 个视频 (总计 129 分钟), 2 个阅读材料, 2 个测验
21 个视频
Finance for the corporate entrepreneur3分钟
A better approach to return on investment (ROI)4分钟
Intangible assets and return on investment (ROI)4分钟
Financial statement basics4分钟
Financial statement details7分钟
Sources of funding8分钟
Internal funding3分钟
Customer and vendor financing3分钟
Franchising4分钟
Joint ventures8分钟
Co-branding6分钟
Licensing agreements6分钟
Business proposals and the pitch3分钟
How to write an effective business proposal3分钟
What do your funding sources want to see4分钟
How to create a pitch deck7分钟
Do's and don'ts of the pitch12分钟
Learn More with the Master of Professional Studies in Technology Entrepreneurship10分钟
2 个阅读材料
Meet Michael R. Pratt10分钟
Entrepreneurial Finance10分钟
2 个练习
Final Business Model Canvas4分钟
Final Pitch4分钟
4.4
2 个审阅Chevron Right

来自Master Class for Corporate Entrepreneurs的热门评论

创建者 KJan 16th 2019

What an Amazing course,i recommend my buddies to try it out.Thanks cousera and University of Maryland

讲师

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Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

关于 马里兰大学帕克分校

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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