课程信息

3,779 次近期查看
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语(English)
字幕:英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为14 小时
英语(English)
字幕:英语(English)

提供方

马里兰大学帕克分校 徽标

马里兰大学帕克分校

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 5 小时

Identifying and Analyzing the Opportunity

完成时间为 5 小时
28 个视频 (总计 281 分钟), 4 个阅读材料, 1 个测验
28 个视频
Setting up a formal structure for corporate entrepreneurship3分钟
What are entrepreneurial opportunities?11分钟
Asking for ideas from employees5分钟
What impact do knowledge conditions have in your industry?16分钟
Are the demand conditions in your industry favorable?20分钟
What is the lifecycle stage of your industry?15分钟
Is the industry capital intensive?14分钟
Is the industry advertising intensive?13分钟
Are you trying to enter a concentrated market?5分钟
What is the average size of a company in the industry?12分钟
What demographic changes are creating new market needs?11分钟
What psychographic changes are opportunistic?8分钟
What technical advancements are emerging?11分钟
What societal changes are presenting new opportunities?6分钟
What political and regulatory forces will influence the market?8分钟
How does the learning curve influence your success?10分钟
What complementary assets are critical to develop?11分钟
What is the reputation of your competitors?7分钟
What is value innovation?6分钟
What existing factors can you eliminate?6分钟
Where can you reduce factors and not reduce value?5分钟
Which factors can you raise above competitors?8分钟
What new factors can you create?5分钟
Is the problem real?7分钟
Does your solution create value for your stakeholders?9分钟
Is your advantage superior and sustainable?15分钟
Can you build the right team at the right time?15分钟
4 个阅读材料
Welcome10分钟
Meet Dr. James V. Green10分钟
The Opportunity Analysis Canvas10分钟
Explore the Online Master of Professional Studies in Technology Entrepreneurship5分钟
1 个练习
Opportunity Analysis2分钟
2

2

完成时间为 4 小时

Building the Business Model

完成时间为 4 小时
24 个视频 (总计 170 分钟), 3 个阅读材料, 1 个测验
24 个视频
Product-market fit: The heart of the business model8分钟
Walkthrough of the Business Model Canvas - Part 15分钟
Walk-through of the Business Model Canvas - Part 24分钟
How do you develop a business model?6分钟
Why talk to customers? What do they know?5分钟
How to get insights from customers11分钟
What to do before the interview5分钟
Building a pipeline of customer interviews7分钟
What to do after the interview3分钟
Cold calling 1016分钟
Why have customer segments at all?6分钟
Customer segments, value propositions, and product features12分钟
Customer types8分钟
Customer segments and business models6分钟
Minimum viable product (MVP)7分钟
Crossing the chasm5分钟
What is a channel?10分钟
Product-channel fit7分钟
Cost structure6分钟
Key activities9分钟
The rest of the business model canvas3分钟
Key partnerships8分钟
Key resources5分钟
3 个阅读材料
Meet Dan Gordon10分钟
Business Model Generation10分钟
Talking to Humans10分钟
1 个练习
Initial Business Model Canvas18分钟
3

3

完成时间为 2 小时

Crafting Strategies for Innovation Initiatives

完成时间为 2 小时
12 个视频 (总计 120 分钟), 2 个阅读材料, 1 个测验
12 个视频
How can an audit reveal innovation competence and weakness?10分钟
How many ways can companies innovate?11分钟
How does innovation occur at different business levels?6分钟
How does technology uncertainty influence an innovation in the marketplace?9分钟
What are key "associating" skills of innovators?10分钟
How do innovation managers survive an innovation project?9分钟
What's inside an innovation portfolio?8分钟
How do disruptive innovations change the marketplace?11分钟
How are innovations revealed in a blue ocean strategy?11分钟
How can lead users contribute to an innovation strategy?9分钟
How can open innovation become an entrepreneurial strategy?11分钟
2 个阅读材料
Meet Dr. Thomas J. Mierzwa10分钟
Managing Innovation10分钟
1 个练习
Innovation Roadmap2分钟
4

4

完成时间为 3 小时

Building the Proposal

完成时间为 3 小时
20 个视频 (总计 118 分钟), 3 个阅读材料, 2 个测验
20 个视频
The entrepreneurial spectrum6分钟
The "too typical" return on investment (ROI) process7分钟
Finance for the corporate entrepreneur3分钟
A better approach to return on investment (ROI)4分钟
Intangible assets and return on investment (ROI)4分钟
Financial statement basics4分钟
Financial statement details7分钟
Sources of funding8分钟
Internal funding3分钟
Customer and vendor financing3分钟
Franchising4分钟
Joint ventures8分钟
Co-branding6分钟
Licensing agreements6分钟
Business proposals and the pitch3分钟
How to write an effective business proposal3分钟
What do your funding sources want to see4分钟
How to create a pitch deck7分钟
Do's and don'ts of the pitch12分钟
3 个阅读材料
Meet Michael R. Pratt10分钟
Entrepreneurial Finance10分钟
Earn a Degree Online in Entrepreneurship and Innovation5分钟
2 个练习
Final Business Model Canvas4分钟
Final Pitch4分钟

审阅

来自MASTER CLASS FOR CORPORATE ENTREPRENEURS的热门评论

查看所有评论

关于 Corporate Entrepreneurship: Innovating within Corporations 专项课程

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

常见问题

  • 讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程,则可以免费查看大多数课程资料。要访问评分作业并获得证书,您需要在旁听期间或之后购买证书体验。如果看不到旁听选项:

    • 课程可能不提供旁听选项。您可以尝试免费试用,也可以申请助学金。
    • 课程可能会改为提供'完整课程,没有证书'。通过此选项,您可以查看所有课程材料、提交所要求的作业,以及获得最终成绩。这也意味着您将无法购买证书体验。
  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • 如果订阅,您可以获得 7 天免费试听,在此期间,您可以取消课程,无需支付任何罚金。在此之后,我们不会退款,但您可以随时取消订阅。请阅读我们完整的退款政策

  • 是的,Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请,申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤,包括毕业项目。了解更多

还有其他问题吗?请访问 学生帮助中心