课程信息
4.7
83 ratings
21 reviews
Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

建议:4 weeks of study, 3-5 hours/week

完成时间大约为10 小时
Comment Dots

English

字幕:English
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

建议:4 weeks of study, 3-5 hours/week

完成时间大约为10 小时
Comment Dots

English

字幕:English

教学大纲 - 您将从这门课程中学到什么

1

章节
Clock
完成时间为 3 小时

Corporate Advantage

Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage....
Reading
8 个视频(共 48 分钟), 7 个阅读材料, 1 个测验
Video8 个视频
Examples of Multi-Business Firms4分钟
Defining Corporate Strategy2分钟
Understanding Difference 1: Number of Businesses4分钟
Understanding Difference 2: Corporate Advantage7分钟
Understanding Difference 3: Competition7分钟
Conducting a Sum-of-the-parts Analysis12分钟
Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis4分钟
Reading7 个阅读材料
How to Use Discussion Forums10分钟
Get to Know Your Classmates10分钟
Optional: Example of a Sum-of-the-Parts Analysis10分钟
Lecture slides10分钟
Chapter Corporate Advantage45分钟
Glossary10分钟
Assessment2分钟
Quiz1 个练习
Corporate Advantage20分钟

2

章节
Clock
完成时间为 3 小时

Diversification

Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
11 个视频(共 59 分钟), 4 个阅读材料, 2 个测验
Video11 个视频
Understanding the Basic Modes of Diversification7分钟
Understanding the Diversification Test5分钟
Understanding Synergies8分钟
A Five-step Approach to the Diversification Decision2分钟
Step 1: Finding Synergies6分钟
Step 2: Identifying Resource Gaps4分钟
Step 3: Identifying Candidates3分钟
Step 4: Evaluating Ally or Acquire7分钟
Step 5: Evaluating Organic or Inorganic Growth6分钟
Concluding the Five-step Approach to the Diversification Decision1分钟
Reading4 个阅读材料
4Cs Synergies Framework10分钟
Lecture slides10分钟
Chapter Diversification25分钟
Introduction to quiz on Microsoft-Linkedin acquisition10分钟
Quiz2 个练习
Diversification12分钟
Microsoft-Linkedin acquisition30分钟

3

章节
Clock
完成时间为 3 小时

Divestiture

Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)...
Reading
9 个视频(共 36 分钟), 2 个阅读材料, 2 个测验
Video9 个视频
Understanding the Basic Modes of Divestiture4分钟
Understanding the Divestiture Test7分钟
Understanding the Regional Perspective3分钟
A Three-step Approach to the Divestiture Decision1分钟
Step 1: Finding Synergies5分钟
Step 2: Identifying Better Parents5分钟
Step 3: Choosing Divestiture Mode2分钟
Concluding the Three-step Approach to the Divestiture Decision1分钟
Reading2 个阅读材料
Lecture slides10分钟
Chapter Divestiture: Stay or Exit10分钟
Quiz1 个练习
Divestiture8分钟

4

章节
Clock
完成时间为 2 小时

Corporate Headquarters

Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.) ...
Reading
9 个视频(共 49 分钟), 5 个阅读材料, 2 个测验
Video9 个视频
Who Controls Corporate Headquarters?6分钟
How to Control More than You Own6分钟
Understanding HQ Influence Models5分钟
Understanding the Financial Perspective3分钟
Understanding the Uncertainty Perspective4分钟
Understanding the Synergy Perspective9分钟
Understanding the Social Perspective3分钟
Using the Synergistic Portfolio Framework6分钟
Reading5 个阅读材料
Course review2分钟
Lecture slides10分钟
Chapter Designing the Corporate HQ10分钟
Further readings10分钟
Introduction to quiz on resource allocation10分钟
Quiz2 个练习
Corporate Headquarters10分钟
Resource allocation30分钟
4.7
Briefcase

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 DSFeb 22nd 2018

Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.

创建者 CTFeb 19th 2018

Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.

讲师

Bart Vanneste

Associate Professor
UCL School of Management

关于 University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

关于 UCL School of Management

The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research. UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences....

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

还有其他问题吗?请访问 学生帮助中心