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完成时间大约为22 小时
英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为22 小时
英语(English)

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国立高等经济大学

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 3 小时

Theory of cultural industries

完成时间为 3 小时
15 个视频 (总计 106 分钟), 2 个阅读材料, 1 个测验
15 个视频
Course promo1分钟
Introduction2分钟
Main terms6分钟
Course methodology12分钟
How to understand industrialization8分钟
Main theoretical foundations of cultural industry theories4分钟
Frankfurt school view on industrialization of culture7分钟
Political economy view on industrialization of culture6分钟
Information and knowledge economy5分钟
Main periods in contemporary theories of cultural industries7分钟
The early school of cultural industries8分钟
From cultural industries to content industries5分钟
Contemporary challenges in digital world16分钟
Creative industries and its origins9分钟
2 个阅读材料
About the University10分钟
Rules on the academic integrity in the course10分钟
1 个练习
Test 130分钟
2

2

完成时间为 3 小时

Main principles of classic cultural industries

完成时间为 3 小时
9 个视频 (总计 83 分钟)
9 个视频
Failure to apply Marxist theory6分钟
Marketing of demand instead of marketing of supply9分钟
Strategies of risk minimization11分钟
Craft work and independence of authors9分钟
How to classify cultural products?8分钟
Cultural products outside industrial model9分钟
Models of valorization in cultural industries8分钟
Function of editor6分钟
1 个练习
Test 230分钟
3

3

完成时间为 3 小时

History of reproducibility in media

完成时间为 3 小时
19 个视频 (总计 120 分钟)
19 个视频
Printed book as the first reproducible media8分钟
Difference between written book market and printed book market12分钟
Copyright and its functions in industrial book production4分钟
Industrialization of periodicals and double conversion model8分钟
Movie sector and recorded music as media industries5分钟
Recorded music: between phonograph and gramophone5分钟
Mass consumption of music: model of service4分钟
From model of service towards model of mass-sold good4分钟
Early film entertainment models: personal vs collective consumption4分钟
Movie as experimental production3分钟
Industrial organization of first movie studios8分钟
From Hollywood classics to “blockbusters model”6分钟
Television, radio and interactive digital networks as immaterial goods and services4分钟
Radio: from equipment logics to content logics and commercial model5分钟
Network radio and television5分钟
Television as an industry9分钟
Diversification of the audiovisual production4分钟
Digital platforms as universal reproducibility6分钟
1 个练习
Test 330分钟
4

4

完成时间为 4 小时

Evolution of cultural industries in digital age

完成时间为 4 小时
16 个视频 (总计 130 分钟)
16 个视频
Appearance of new products: material vs immaterial8分钟
Further industrialization7分钟
Mediatization of everyday life8分钟
Individualization of cultural practices9分钟
Theory of communication needs and its evolution in digital environment9分钟
Platforms independence13分钟
Persistence of two general models8分钟
Crowdfunding and other quasi-models of direct purchase9分钟
Between proprietary and free access platforms6分钟
Shift in blockbuster model (long tail)6分钟
UGC shift and changes in production chain7分钟
User generated content8分钟
Self-publication and open access as a shift to alternative production8分钟
Media piracy as alternative production4分钟
Decline in media advertising7分钟
1 个练习
Test 430分钟

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