课程信息
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第 5 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为11 小时

建议:4 weeks of study, 4-6 hours/week...

英语(English)

字幕:英语(English)
User
学习Course的学生是
  • Accountants
  • Lawyers
  • Project Managers
  • Financial Analysts
  • Product Managers
User
学习Course的学生是
  • Accountants
  • Lawyers
  • Project Managers
  • Financial Analysts
  • Product Managers

第 5 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为11 小时

建议:4 weeks of study, 4-6 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 5 小时

GLOBALIZATION, CULTURE & BRANDS

8 个视频 (总计 63 分钟), 7 个阅读材料, 3 个测验
8 个视频
Know More about Professor Torelli2分钟
Lesson 1-1 Module 1 Overview40
Lesson 1-2 Globalization and the Forces Shaping Consumer Behavior14分钟
Lesson 1-3 What is Culture?15分钟
Lesson 1-4 Where Does Culture Exist or Manifest Itself?11分钟
Lesson 1-5 Iconic Brands and Cultural Equity12分钟
Like this course? Learn more with the iMBA! (Optional)1分钟
7 个阅读材料
Syllabus10分钟
Glossary10分钟
Brand Descriptions10分钟
About the Discussion Forums10分钟
Updating Your Profile10分钟
Module 1 Overview10分钟
Module 1 Readings10分钟
2 个练习
Orientation Quiz10分钟
Module 1 Quiz20分钟
2
完成时间为 3 小时

Cultural Mindsets and Assimilation to a Cultural Framework

5 个视频 (总计 13 分钟), 2 个阅读材料, 2 个测验
5 个视频
Lesson 2-2 Culture as a Knowledge Structure4分钟
Lesson 2-3 Multi-cultural Mindsets1分钟
Lesson 2-4 Biculturalism & Frame Switching2分钟
Lesson 2-5 Assimilation to a Cultural Frame3分钟
2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
1 个练习
Module 2 Quiz20分钟
3
完成时间为 3 小时

Culture Mixing and Its Consequences

5 个视频 (总计 13 分钟), 2 个阅读材料, 2 个测验
5 个视频
Lesson 3-2 What Is Culture Mixing?2分钟
Lesson 3-3 How Do People Respond to Culture Mixing? – Cognitive Reactions2分钟
Lesson 3-4 How do People Respond to Culture Mixing Evaluative Responses2分钟
Lesson 3-5 Culture Mixing and its Consequences- Factors that Affect Evaluative Responses to Culture Mixing4分钟
2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
1 个练习
Module 3 Quiz20分钟
4
完成时间为 3 小时

Focusing on Culture to Build Iconic Brands

4 个视频 (总计 30 分钟), 2 个阅读材料, 2 个测验
4 个视频
Lesson 4-2 How Iconic Is the Brand? – The Cultural Audit9分钟
Lesson 4-3 Developing a Cultural Positioning6分钟
Lesson 4-4 Marketing Programs to Build Cultural Equity12分钟
2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
1 个练习
Module 4 Quiz20分钟
4.7
7 个审阅Chevron Right

来自Global Impact: Cultural Psychology的热门评论

创建者 ERMay 16th 2019

What a great course! I learned so much about brands, cultures and product development.

创建者 CIApr 10th 2018

A very insightful course that highlights specific aspects of branding and marketing.

讲师

Avatar

Carlos J. Torelli

Professor
Department of Business Administration

立即开始攻读硕士学位

此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 Global Challenges in Business 专项课程

Learning Outcomes for the Specialization: Upon completion of this specialization, you will be able to: Understand how businesses function in the global marketplace. Make ethical decisions to run a responsible business in the global marketplace. Understand the role of business in addressing global challenges such as poverty and the environment. Understand how business can pursue opportunities and confront challenges in the complex global marketplace....
Global Challenges in Business

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