Lesson 4-4 Marketing Programs to Build Cultural Equity

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From the course by University of Illinois at Urbana-Champaign
Global Impact: Cultural Psychology
16 ratings
University of Illinois at Urbana-Champaign
16 ratings
Course 5 of 7 in the Specialization Global Challenges in Business
From the lesson
Focusing on Culture to Build Iconic Brands

Meet the Instructors

  • Carlos J. Torelli
    Carlos J. Torelli
    Professor
    Department of Business Administration