This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
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Customer Insights: New Product Development Orientation
伊利诺伊大学香槟分校课程信息
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初级
完成时间大约为19 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
初级
完成时间大约为19 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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完成时间为 4 小时
MODULE 0: Orientation and Introduction to the Case Study Method
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation.
完成时间为 4 小时
5 个视频 （总计 62 分钟）, 6 个阅读材料, 3 个测验
完成时间为 3 小时
MODULE 1: What Makes a Great New Product
The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.
完成时间为 3 小时
3 个视频 （总计 35 分钟）, 1 个阅读材料, 2 个测验
完成时间为 6 小时
MODULE 2: Product Development Customer Knowledge Requirement
This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.
完成时间为 6 小时
4 个视频 （总计 71 分钟）, 1 个阅读材料, 4 个测验
完成时间为 3 小时
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.
完成时间为 3 小时
3 个视频 （总计 40 分钟）, 1 个阅读材料, 2 个测验
完成时间为 4 小时
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.
完成时间为 4 小时
6 个视频 （总计 59 分钟）, 2 个阅读材料, 3 个测验
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来自CUSTOMER INSIGHTS: NEW PRODUCT DEVELOPMENT ORIENTATION的热门评论
由 AM 提供May 25, 2018
A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!
由 TS 提供Sep 14, 2020
I really liked the way Prof. William Qualls explained everything lucidly that was easy to grasp even to a novice like me.
由 RK 提供Oct 16, 2020
The course is good and nicely explained the ways and means to capture Customers Insights and development new products.
由 IA 提供Jun 21, 2019
This course get my attention to a good strategies of how to evaluate and lunch a new product.
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