Customer Insights: New Product Development Orientation
教学大纲 - 您将从这门课程中学到什么
MODULE 0: Orientation and Introduction to the Case Study Method
MODULE 1: What Makes a Great New Product
MODULE 2: Product Development Customer Knowledge Requirement
MODULE 3: Identifying the Voice of Your Customer
MODULE 4: Design Thinking and Customer Journey Maps
热门审阅
A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!
讲师
William Qualls
Professor Emeritus of Marketing关于 University of Illinois at Urbana-Champaign
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