课程信息
5.0
4 个评分
1 个审阅
This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products....
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100% 在线课程

立即开始,按照自己的计划学习。
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可灵活调整截止日期

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Beginner Level

初级

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Approx. 11 hours to complete

建议:4 hours/week...
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English

字幕:English...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Beginner Level

初级

Clock

Approx. 11 hours to complete

建议:4 hours/week...
Comment Dots

English

字幕:English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 4 小时

MODULE 0: Orientation and Introduction to the Case Study Method

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation....
Reading
5 个视频(共 62 分钟), 6 个阅读材料, 3 个测验
Video5 个视频
Case Method Analysis14分钟
Defining the Problem11分钟
Writing an Executive Summary9分钟
The BlackBerry Case15分钟
Reading6 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Updating Your Profile10分钟
Social Media10分钟
Module 0 Readings and Resources10分钟
About the Jeopardy Quiz10分钟
Quiz2 个练习
Orientation Quiz10分钟
Demographics Survey26分钟
Clock
完成时间为 4 小时

MODULE 1: What Makes a Great New Product

The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs....
Reading
3 个视频(共 35 分钟), 1 个阅读材料, 2 个测验
Video3 个视频
Why New Products Succeed12分钟
New Product Ideas12分钟
Reading1 个阅读材料
Module 1 Readings and Resources10分钟
Week
2
Clock
完成时间为 6 小时

MODULE 2: Product Development Customer Knowledge Requirement

This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development....
Reading
4 个视频(共 71 分钟), 1 个阅读材料, 4 个测验
Video4 个视频
Stages in New Product Development14分钟
Steps in Customer Insight Research22分钟
The Kellogg's Case14分钟
Reading1 个阅读材料
Module 2 Readings and Resources10分钟
Week
3
Clock
完成时间为 4 小时

MODULE 3: Identifying the Voice of Your Customer

This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors....
Reading
3 个视频(共 40 分钟), 1 个阅读材料, 2 个测验
Video3 个视频
Voice of the Customer (VOC)12分钟
House of Quality13分钟
Reading1 个阅读材料
Module 3 Readings and Resources10分钟
Week
4
Clock
完成时间为 5 小时

MODULE 4: Design Thinking and Customer Journey Maps

The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences....
Reading
5 个视频(共 55 分钟), 1 个阅读材料, 3 个测验
Video5 个视频
Design Thinking Part 21分钟
Mapping Customer Experiences12分钟
Creating Customer Personas7分钟
Creating Customer Journey Maps17分钟
Reading1 个阅读材料
Module 4 Readings and Resources10分钟
Quiz1 个练习
End of Course Survey52分钟
5.0

热门审阅

创建者 AMMay 26th 2018

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!

讲师

William Qualls

Professor Emeritus of Marketing
Business Administration, Gies College of Business

关于 University of Illinois at Urbana-Champaign

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常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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