课程信息

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初级
完成时间大约为23 小时
英语(English)
字幕:英语(English)
可分享的证书
完成后获得证书
100% 在线
立即开始,按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为23 小时
英语(English)
字幕:英语(English)

提供方

伊利诺伊大学香槟分校 徽标

伊利诺伊大学香槟分校

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 4 小时

MODULE 0: Orientation and Introduction to the Case Study Method

完成时间为 4 小时
5 个视频 (总计 62 分钟), 6 个阅读材料, 3 个测验
5 个视频
Case Method Analysis14分钟
Defining the Problem11分钟
Writing an Executive Summary9分钟
The BlackBerry Case15分钟
6 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Updating Your Profile10分钟
Social Media10分钟
Module 0 Readings and Resources10分钟
About the Jeopardy Quiz10分钟
2 个练习
Orientation Quiz10分钟
Demographics Survey26分钟
完成时间为 4 小时

MODULE 1: What Makes a Great New Product

完成时间为 4 小时
3 个视频 (总计 35 分钟), 1 个阅读材料, 2 个测验
3 个视频
Why New Products Succeed12分钟
New Product Ideas12分钟
1 个阅读材料
Module 1 Readings and Resources10分钟
2

2

完成时间为 6 小时

MODULE 2: Product Development Customer Knowledge Requirement

完成时间为 6 小时
4 个视频 (总计 71 分钟), 1 个阅读材料, 4 个测验
4 个视频
Stages in New Product Development14分钟
Steps in Customer Insight Research22分钟
The Kellogg's Case14分钟
1 个阅读材料
Module 2 Readings and Resources10分钟
3

3

完成时间为 4 小时

MODULE 3: Identifying the Voice of Your Customer

完成时间为 4 小时
3 个视频 (总计 40 分钟), 1 个阅读材料, 2 个测验
3 个视频
Voice of the Customer (VOC)12分钟
House of Quality13分钟
1 个阅读材料
Module 3 Readings and Resources10分钟
4

4

完成时间为 5 小时

MODULE 4: Design Thinking and Customer Journey Maps

完成时间为 5 小时
6 个视频 (总计 59 分钟), 2 个阅读材料, 3 个测验
6 个视频
Design Thinking Part 21分钟
Mapping Customer Experiences12分钟
Creating Customer Personas7分钟
Creating Customer Journey Maps17分钟
Gies Online Programs3分钟
2 个阅读材料
Module 4 Readings and Resources10分钟
Congratulations!10分钟
1 个练习
End of Course Survey52分钟

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