House of Quality

来自 伊利诺伊大学香槟分校 的课程
Customer Insights: New Product Development Orientation
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MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.


  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business