Creating Customer Journey Maps

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来自 伊利诺伊大学香槟分校 的课程
Customer Insights: New Product Development Orientation
1 评分
伊利诺伊大学香槟分校
1 评分
从本节课中
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.

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  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business

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