课程信息
4.8
83 个评分
21 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为10 小时

建议:4 Weeks, 5-7 hours per week...
可选语言

英语(English)

字幕:英语(English), 越南语
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
初级

初级

完成时间(小时)

完成时间大约为10 小时

建议:4 Weeks, 5-7 hours per week...
可选语言

英语(English)

字幕:英语(English), 越南语

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Week 1: It All Starts With a Goal

Week 1 will cover the purpose of the course and the foundational framework of knowledge, skill and discipline. We will tackle the expectations for the course and what to anticipate over the next several weeks. Finally, we will discuss the flow of the course and the assignments required for success....
Reading
8 个视频 (总计 12 分钟), 8 个阅读材料
Video8 个视频
Meet Craig Wortmann1分钟
Course 1 Introduction30s
Setting a Sales Goal1分钟
Salesperson Vs. Advisor2分钟
Knowledge, Skill, Discipline Framework2分钟
Barter Exercise54s
Role Play: Barter Exercise2分钟
Reading8 个阅读材料
Meet The Team10分钟
How Do I Get The Most Out Of This Course?10分钟
FAQ10分钟
The 3 Clear Points of Week 15分钟
Worksheets and Readings30分钟
Final Project Prep Assignment: Setting a Sales Goal30分钟
Final Project Prep Assignment: Knowledge Skill Discipline Framework - Course 130分钟
Capstone Prep Assignment - Barter Project5分钟
2
完成时间(小时)
完成时间为 3 小时

Week 2: Selling is a Contact Sport

Week 2 gets you ready to make contact with the market. What problem are you solving? What is your target market? Who are the customers within that target market and how will you talk to them? We will discuss and determine several ways to narrow your target list and learn how to write the perfect introductory email. ...
Reading
5 个视频 (总计 9 分钟), 4 个阅读材料, 1 个测验
Video5 个视频
Preparation - Targeting2分钟
Lead Generation2分钟
Meeting Preparation Checklist53s
Email Introductions2分钟
Reading4 个阅读材料
The 3 Clear Points of Week 210分钟
Worksheets and Readings30分钟
Final Project Prep Assignment: Targetings
Capstone Prep Assignment - Barter Project10分钟
Quiz1 个练习
Final Project Prep Assignment: Writing an Introductory Email30分钟
3
完成时间(小时)
完成时间为 2 小时

Week 3: Selling Happens in a Conversation

Week 3 will equip you with a framework for a sales conversation that you can use in social situations and many other settings. This part of the sales process is where you are trying to generate leads and determine which prospects are potential customers and which are dead-ends. We will explore how to “on-ramp” a prospect into the right kind of conversation such that you can quickly determine whether this person has potential. ...
Reading
6 个视频 (总计 16 分钟), 4 个阅读材料
Video6 个视频
Working a Room6分钟
The Sales Trailer1分钟
The 3rd and 4th Gears59s
Role Play: Working a Room5分钟
Building an Exit53s
Reading4 个阅读材料
The 3 Clear Points of Week 310分钟
Readings30分钟
Final Project Prep Assignment: The Art of the Sales Conversations
Capstone Prep Assignment - Barter Project10分钟
4
完成时间(小时)
完成时间为 5 小时

Week 4: Qualify, Hard and Early

In Week 4 we explore the actions to take if the person you are talking to turns out to NOT be a prospect. We will also look at what changes when someone might be a prospect. Finally, we will talk about qualifying which helps quickly determine if someone can and will do business with you....
Reading
5 个视频 (总计 6 分钟), 3 个阅读材料, 2 个测验
Video5 个视频
When it Doesn’t Work (How You Exit a Conversation)1分钟
When it Works (How You Solidify a Lead)1分钟
Qualify1分钟
Course 1 Closing55s
Reading3 个阅读材料
The 3 Clear Points of Week 45分钟
Readings30分钟
Capstone Prep Assignment - Barter Project10分钟
Quiz1 个练习
Final Project Prep Assignment: The Art of the Sales Conversations
4.8
21 个审阅Chevron Right

热门审阅

创建者 LLJul 20th 2018

I learned so much from Craig in this course about how to improve my sales efforts. I'm excited to take the entire series of courses, and to further improving. Thank you to him and the team.

创建者 MAJun 25th 2018

Very helpful, teaches you something that is essential for everyone of us and unfortunately rarely who teaches it as a school subject.

讲师

Avatar

Craig Wortmann

CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management

关于 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 The Art of Sales: Mastering the Selling Process 专项课程

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results....
The Art of Sales: Mastering the Selling Process

常见问题

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

还有其他问题吗?请访问 学生帮助中心