课程信息
37,428 次近期查看

Learner Career Outcomes

43%

完成这些课程后已开始新的职业生涯

40%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:4 Weeks, 5-7 hours per week...

英语(English)

字幕:英语(English), 越南语

Learner Career Outcomes

43%

完成这些课程后已开始新的职业生涯

40%

通过此课程获得实实在在的工作福利

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:4 Weeks, 5-7 hours per week...

英语(English)

字幕:英语(English), 越南语

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Week 1: It All Starts With a Goal

8 个视频 (总计 12 分钟), 8 个阅读材料
8 个视频
Meet Craig Wortmann1分钟
Course 1 Introduction30
Setting a Sales Goal1分钟
Salesperson Vs. Advisor2分钟
Knowledge, Skill, Discipline Framework2分钟
Barter Exercise54
Role Play: Barter Exercise2分钟
8 个阅读材料
Meet The Team10分钟
How Do I Get The Most Out Of This Course?10分钟
FAQ10分钟
The 3 Clear Points of Week 15分钟
Worksheets and Readings30分钟
Final Project Prep Assignment: Setting a Sales Goal30分钟
Final Project Prep Assignment: Knowledge Skill Discipline Framework - Course 130分钟
Capstone Prep Assignment - Barter Project5分钟
2
完成时间为 3 小时

Week 2: Selling is a Contact Sport

5 个视频 (总计 9 分钟), 4 个阅读材料, 1 个测验
5 个视频
Preparation - Targeting2分钟
Lead Generation2分钟
Meeting Preparation Checklist53
Email Introductions2分钟
4 个阅读材料
The 3 Clear Points of Week 210分钟
Worksheets and Readings30分钟
Final Project Prep Assignment: Targeting1小时
Capstone Prep Assignment - Barter Project10分钟
1 个练习
Final Project Prep Assignment: Writing an Introductory Email30分钟
3
完成时间为 2 小时

Week 3: Selling Happens in a Conversation

6 个视频 (总计 16 分钟), 4 个阅读材料
6 个视频
Working a Room6分钟
The Sales Trailer1分钟
The 3rd and 4th Gears59
Role Play: Working a Room5分钟
Building an Exit53
4 个阅读材料
The 3 Clear Points of Week 310分钟
Readings30分钟
Final Project Prep Assignment: The Art of the Sales Conversation1小时
Capstone Prep Assignment - Barter Project10分钟
4
完成时间为 5 小时

Week 4: Qualify, Hard and Early

5 个视频 (总计 6 分钟), 3 个阅读材料, 2 个测验
5 个视频
When it Doesn’t Work (How You Exit a Conversation)1分钟
When it Works (How You Solidify a Lead)1分钟
Qualify1分钟
Course 1 Closing55
3 个阅读材料
The 3 Clear Points of Week 45分钟
Readings30分钟
Capstone Prep Assignment - Barter Project10分钟
1 个练习
Final Project Prep Assignment: The Art of the Sales Conversation2小时
4.8
52 条评论Chevron Right

来自Customer Segmentation and Prospecting的热门评论

创建者 LLJul 20th 2018

I learned so much from Craig in this course about how to improve my sales efforts. I'm excited to take the entire series of courses, and to further improving. Thank you to him and the team.

创建者 SJMar 22nd 2019

Great information for sales professionals. Some of the things you will learn include sending compelling emails to prospects and how to qualify a lead fast. I highly recommend this class.

讲师

Avatar

Craig Wortmann

CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management

关于 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

关于 The Art of Sales: Mastering the Selling Process 专项课程

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results....
The Art of Sales: Mastering the Selling Process

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