In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively.
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课程信息
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第 1 门课程（共 4 门）
初级
完成时间大约为12 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 1 门课程（共 4 门）
初级
完成时间大约为12 小时
英语（English）
字幕：阿拉伯语（Arabic）, 法语（French）, （欧洲人讲的）葡萄牙语, 意大利语, 越南语, 德语（German）, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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完成时间为 3 小时
Week 1: It All Starts With a Goal
Week 1 will cover the purpose of the course and the foundational framework of knowledge, skill and discipline. We will tackle the expectations for the course and what to anticipate over the next several weeks. Finally, we will discuss the flow of the course and the assignments required for success.
完成时间为 3 小时
8 个视频 （总计 12 分钟）, 8 个阅读材料
完成时间为 3 小时
Week 2: Selling is a Contact Sport
Week 2 gets you ready to make contact with the market. What problem are you solving? What is your target market? Who are the customers within that target market and how will you talk to them? We will discuss and determine several ways to narrow your target list and learn how to write the perfect introductory email.
完成时间为 3 小时
5 个视频 （总计 9 分钟）, 4 个阅读材料, 1 个测验
完成时间为 2 小时
Week 3: Selling Happens in a Conversation
Week 3 will equip you with a framework for a sales conversation that you can use in social situations and many other settings. This part of the sales process is where you are trying to generate leads and determine which prospects are potential customers and which are dead-ends. We will explore how to “on-ramp” a prospect into the right kind of conversation such that you can quickly determine whether this person has potential.
完成时间为 2 小时
6 个视频 （总计 16 分钟）, 4 个阅读材料
完成时间为 5 小时
Week 4: Qualify, Hard and Early
In Week 4 we explore the actions to take if the person you are talking to turns out to NOT be a prospect. We will also look at what changes when someone might be a prospect. Finally, we will talk about qualifying which helps quickly determine if someone can and will do business with you.
完成时间为 5 小时
5 个视频 （总计 6 分钟）, 3 个阅读材料, 2 个测验
审阅
- 5 stars80.56%
- 4 stars16.61%
- 3 stars1.30%
- 2 stars0.80%
- 1 star0.70%
来自CUSTOMER SEGMENTATION AND PROSPECTING的热门评论
由 PU 提供Apr 9, 2021
This course was a real practical one and has helped me in building a powerful Sales tool which I believe will make me very excellent in my career. Thanks to Professor Craig and his team!
由 SJ 提供Mar 21, 2019
Great information for sales professionals. Some of the things you will learn include sending compelling emails to prospects and how to qualify a lead fast. I highly recommend this class.
由 VV 提供Dec 15, 2019
Class taught very practical skills to be successful at sales. It highlighted the need to having a plan and setting up a disciplined process for sales.
由 WM 提供Jul 22, 2020
The content is way better than I expected. Craig presents material in bite size chunks - the videos are crisp and to the point. I wish a had a professor like Craig in grad school.
关于 The Art of Sales: Mastering the Selling Process 专项课程
Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.
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