This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them.
提供方


课程信息
No experience is needed to start this course.
Prerequisites: The first three courses in this program.
您将学到的内容有
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
您将获得的技能
- Marketing
- Marketing Mix Modeling
- Data Analysis
- Linear Regression
- Marketing Plan
No experience is needed to start this course.
Prerequisites: The first three courses in this program.
提供方

元信息
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
授课大纲 - 您将从这门课程中学到什么
Find Your Audience With Segmentation
In the first week you will learn about the importance of segmentation in marketing and different methods to use segmentation to determine target audiences for your marketing.
Analytics for Planning and Forecasting
This week you will get an overview of common descriptive metrics for marketing, including Return on Ad Spend and Return on Investment. You will be introduced to the importance of Customer Lifetime Value and how to forecast marketing outcomes using linear regression analysis.
Evaluating Advertising Effectiveness
In week three, you’ll dig into using experiments to evaluate marketing effectiveness. You’ll also learn about A/B testing and how it can help you optimize your campaigns.
Optimizing Your Marketing Mix
In the final week, you will be introduced to marketing mix modeling and different attribution models and how to use them to make marketing strategy recommendations. You’ll wrap up the week by learning how to visualize and analyze sales funnels and how to use them to recommend next steps in a marketing campaign.
审阅
- 5 stars82.60%
- 4 stars14.49%
- 3 stars1.44%
- 1 star1.44%
来自DATA ANALYTICS METHODS FOR MARKETING的热门评论
I learn how to do marketing planning, experiment, and analyze conversion.
Great to get an overall idea of what Marketing Analytics is about
It was one of the best courses I ever had, the instructor was very knowledgeable and methodic.
关于 元营销分析 专业证书
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.

常见问题
我什么时候能够访问课程视频和作业?
我订阅此证书后会得到什么?
还有其他问题吗?请访问 学生帮助中心。