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学生对 元信息 提供的 Data Analytics Methods for Marketing 的评价和反馈

4.7
54 个评分
9 条评论

课程概述

This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them. By the end of this course you will be able to: • Describe when analytics is most commonly used in marketing • Understand your audience using analytics and variable descriptions • Segment a population into different audiences using cluster analysis • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling • Describe attribution modeling • Apply different attribution models • Evaluate advertising effectiveness and describe the shortcomings • Describe the use of experiments to evaluate advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate results of an experiment and assess the strength of the experiment • Evaluate and optimize your sales funnel This course is for people who want to learn how to plan and forecast marketing efforts as well as evaluate marketing methods and sales funnels for optimization. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), and course 3 (Statistics for Marketing) in this program....

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1 - Data Analytics Methods for Marketing 的 9 个评论(共 9 个)

创建者 Walid N

Feb 25, 2022

It was one of the best courses I ever had, the instructor was very knowledgeable and methodic.

创建者 Gabriel E A A

May 30, 2022

Was very nice.

创建者 Jorge J G M B

Jun 19, 2022

good

创建者 Ong K S

Mar 25, 2022

I learn how to do marketing planning, experiment, and analyze conversion.

创建者 Oscar H

May 10, 2022

G​reat to get an overall idea of what Marketing Analytics is about

创建者 Aliya A

Jun 12, 2022

S​o much tools to analyze where do you spend your budget for marketing and as well great for decision making when allocating resources to increase profits ans decrease expenses.

创建者 Jesus P

Jun 19, 2022

Muy buen curso, te explica todo a detalle y es muy facil de comprenderlo y ponerlo a prueba.

创建者 Myrna S S M

Jun 30, 2022

E​xcelente curso!

创建者 Abdelrahman O

Mar 25, 2022

very bad