This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys.
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课程信息
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第 2 门课程（共 7 门）
初级
完成时间大约为21 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 2 门课程（共 7 门）
初级
完成时间大约为21 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
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密歇根大学
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
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完成时间为 4 小时
Module 1: Introduction, Classic Modes of Survey Data Collection
In this lesson, you will be introduced to some key concepts about survey data collection methods that we will rely on throughout the course. By the end of this lesson, you should be well acquainted with the major sources of survey error and how these are affected -- usually in the form of tradeoffs -- by the particular mode used to administer questions and capture responses.
完成时间为 4 小时
12 个视频 （总计 134 分钟）, 5 个阅读材料, 1 个测验
完成时间为 5 小时
Module 2: Self-administration, Online Data Collection
This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective.
完成时间为 5 小时
9 个视频 （总计 131 分钟）, 3 个阅读材料, 1 个测验
完成时间为 6 小时
Module 3: Interviewers and Interviewing
In this lesson, we explore the various roles interviewers take on beside asking questions and collecting answers, as well as some of the different approaches to interviewing that have been proposed and how they affect the accuracy of responses. By the end of Lesson 3, you will appreciate the benefits and costs of collecting data in interviews and will be able to contrast them with the costs and benefits of self-administration.
完成时间为 6 小时
9 个视频 （总计 173 分钟）, 3 个阅读材料, 1 个测验
完成时间为 7 小时
Module 4: Emerging modes, new data sources
In this lesson, we focus on some new data collection modes such as mobile web surveys and SMS text interviews, as well as alternative data sources such as sensor data, administrative data, and social media. By the end of this lesson, you will have a sense of the issues to which survey methodologists and survey researchers are devoting much of their attention these days. You will be able to weigh the pros and cons of these new methods and data sources.
完成时间为 7 小时
12 个视频 （总计 194 分钟）, 5 个阅读材料, 2 个测验
审阅
- 5 stars71.89%
- 4 stars21.56%
- 3 stars5.22%
- 2 stars0.32%
- 1 star0.98%
来自DATA COLLECTION: ONLINE, TELEPHONE AND FACE-TO-FACE的热门评论
由 RK 提供Nov 6, 2018
Very well thought of and extremly well designed course
由 RR 提供Apr 12, 2020
It's very lengthy but complete knowledge about different types of interview methods. Thanks a lot!
由 B 提供Nov 27, 2020
interesting topic to know about how to manipulate data
由 UA 提供Jan 24, 2021
Informative, evidence-based, relevant, and practical.
关于 Survey Data Collection and Analytics 专项课程
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.
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