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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
1,031 ratings

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

JJ

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

DG

Feb 7, 2021

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.

Many thanks to the team at Univeristy of Sydney who delivered this course,

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51 - 75 of 278 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By Siddarth D

Jul 8, 2019

Very cleanly designed with good explanations for all the modules. I feel having a few more actual worksheets to fill out would be even more effective but the information presented was extremely helpful.

By FreeMan

Jun 19, 2023

Tôi thấy rất ấn tượng với chương trình học tập linh hoạt trên Cousera. Thật may mắn vì tôi được tham gia học tập tại đây. Những kiến thức này nhất định tôi sẽ áp dụng vào dự án sắp tới của chúng tôi.

By Jitesh J

Aug 20, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

By Jocelyne L

Jan 28, 2021

Very interesting and complete course

The short format of each modules with several speakers is great

Sometime a slide with drawing summation of the module should be kind

Thank you very much !

By Sai R V

Jan 2, 2022

The course is lays a very strong foundation to the idea of Design-led strategy. All the key points are very well explained by the curators and it has been a good learning experience.

By Dr. S S D

May 24, 2021

Design Led Strategy: Design thinking for business strategy and entrepreneurship is very useful course. Case studies and templates provided for Business Model Canvasing is very good.

By Jose M B C

Jul 18, 2020

Great course with very useful insights of how design thinking is implemented in different organizations and experienced as how it has changed the strategies used by common business.

By Karol

Oct 26, 2022

The content and the way content has been delivered is great.

Business canvas- the templates, the thought provoking questions can be applicable to real life business challenges.

By Beth B

Mar 5, 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

By David H

May 16, 2019

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

By SANJEEV S

Jan 15, 2019

The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.

By Bao T H

May 10, 2020

This course is very advisable for university students, entrepreneurs or anyone who want to have a big picture for the application of design thinking in business innovation.

By Daniel J

Nov 8, 2021

Very practical approach to problem solving and integrating design thinking into business strategy. Tools and exercises provided were helpful and insightful. Thanks!

By Kalyan,Varun

Jul 13, 2020

Very interactive class with actionable tasks and projects. Personally I've gained a lot from this course that I will use in real life situations to build products

By Tanja N

May 6, 2020

It was a great course with many aha-moments, practical examples and it was a pleasure to participate. Many thanks to the lecturers, all participants and coursera.

By Lorena L B L

Aug 4, 2021

i really enjoied the course so much that i concluded weeks earlier. A great topic was the study case about the two enterprises and really enjoyed the bmc process

By Mary U

May 11, 2020

This course was incredibly easy to follow. Lessons were very clear and concise. I felt like I learnt a lot from this course and would definitely recommend it.

By Anthony K

Jun 24, 2021

This course was highly valuable to people who endovour to help the business achive its objectives by clearly charting down the path through a clear strategy.

By Oluwafemi O

Jul 29, 2022

its an interesting course with good moderators compliment with neccesary tools for better understanding. Its been an honour learning from you all, thanks.

By Francesca C

Mar 16, 2023

Interesting and very useful for my work as communication strategist. Easy to understand, focused on practical case studies and helpful reading materials.

By Judy M S

Dec 12, 2020

I learned a lot about design strategy in such a short time. I am excited to apply my learnings to my small business. Thank you, University of Sydney!

By Rahul B

Apr 12, 2020

This course was very theoretical. It helped me in learning practical business strategy skills. I would recommend this course to every MBA student.

By Carla A

Feb 21, 2021

Thank you very much, Eric Knight, Dr. Carla, and all of the team!

I learned a lot! This mooc will make a big difference in my career.

Thank you!

By Anne M

Apr 25, 2021

Good course with tools and resources to activate your learning. Assignments challenge you to go beyond the theory and do hands on application.

By SeeKiat S K

May 31, 2020

Excellent course to seriously think through with guidance and considerations to make a value proposition, based on human centric requirements.