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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

学生对 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的评价和反馈

864 个评分


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


Feb 7, 2021

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.

Many thanks to the team at Univeristy of Sydney who delivered this course,


126 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 150 个评论(共 231 个)


Nov 4, 2019

very nice course, than you coursera


Jun 3, 2020

That was really amazing training

创建者 matthew h

Aug 22, 2018

A good introduction to this field

创建者 Nese

Jun 30, 2020

It was a great jorney, thank you

创建者 Homero G F N

Jul 15, 2019

Very good content and structured

创建者 Luis C

Jan 10, 2022

Great course! Really insightful

创建者 Amarjeet S S

Jun 11, 2020

Great learning and information.

创建者 Fady I

Sep 11, 2019

Great one, totally recommended.

创建者 Julie W

Jun 23, 2021

Practical - good case studies

创建者 Rexie A

Jan 15, 2021

Very helpful and informative.

创建者 Astrofil H M

Jul 13, 2021

I've learned a lot! Thanks!


Dec 23, 2021

great for upgrading skills

创建者 Ravi S J

Apr 5, 2021

Nice course for beginners.

创建者 Eber S

Jul 3, 2018

A very interesting course!

创建者 Bayron M

Oct 6, 2020

Amazing course, loved it!

创建者 Aziel G

Jul 13, 2020

Wonderful course indeed.

创建者 521_Archana S L

May 6, 2019


创建者 Manisha P

Jun 4, 2020

Very interesting course

创建者 Roelof D P

Mar 15, 2020

Good informative course

创建者 Amit K

Jun 22, 2021

Awesome for a start

创建者 amit k

Apr 3, 2020

Good study material

创建者 Evans M

Nov 20, 2020

Truly informative!

创建者 Asma A A

Apr 8, 2022

Very good course

创建者 Surya D C

Aug 31, 2021

Good to be human


Jun 24, 2021

extremely great.