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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

学生对 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的评价和反馈

4.6
864 个评分

课程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

热门审阅

JJ

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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151 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 175 个评论(共 231 个)

创建者 Rajeshwaran

Jun 17, 2020

Very good course

创建者 Saurabh A

Nov 20, 2021

Good Course !!!

创建者 Khadijah A

Feb 21, 2022

​great course

创建者 Kelvin A

Aug 16, 2021

Great Course

创建者 Felipe M M

Dec 6, 2018

really good!

创建者 DALIYA M

Sep 27, 2020

Nice course

创建者 ASHWIN M

May 6, 2019

Nice course

创建者 alejandra m l j

May 17, 2021

me encantó

创建者 Niels v B

Dec 6, 2019

Very good!

创建者 ADEYEMO O

Jun 11, 2020

Excellent

创建者 anubhava s

Jul 14, 2020

nice hai

创建者 nethmini t

Aug 10, 2020

Great

创建者 Amar A

Feb 8, 2022

Good

创建者 Sohel S j

Jun 4, 2020

Good

创建者 Nguyễn A N T

Nov 29, 2021

hay

创建者 Martin B

Jan 27, 2021

I liked the course, which conveys design thinking and design strategy principles and tools effectively and understandably. I hoped for a refresher on some key concepts and this course delivered. Some suggestions for improvement: The intense focus on the cases (Ubank / Swiss Re) is a bit too much. While the videos exemplify some of the ideas conveyed in the course, their value add is somewhat limited, so I ended up skipping through lots of these segments. Another idea, given that this wants to be a University course, would be to add some more in-depth reading material beyond blog posts. Other than that, thanks for the effort that went into preparing this!

创建者 Roger R

Apr 14, 2020

The course started off really well. However i felt it ended a bit prematurely. The concepts of Business Strategy was explained and then there was a little deeper dive in design thinking. uptill here it was good.

However the part where Design Thinking meet Biz strat is what i was disappointed in. I felt there was more of a product development focus rather than Biz strat. I am still left wondering how to use design thinking in business strategy.

创建者 Nele R

Jan 29, 2021

I enjoyed the refresher on business strategy and learned more about the principles of design thinking. The material was easy to grasp and useful. Even though it was great to get examples of how design thinking can be used in a practical context, there was too much emphasis on two very specific examples. I would have enjoyed a more varied approach with different examples of design strategy in practice.

创建者 Tanmaya R

Apr 4, 2020

I would love if we could get a PDF of the course information which we could use for our own reference. The content of the course is very informative. The content is well created and gives a through overview of what exactly is Design Strategy. It would be nice if we could actually see the product and application developed for SwissRe and Ubank.

创建者 Carol K T

Feb 8, 2022

A good introduction to Design thinking as it is used as part of business strategy. As with many coursera courses, this course was well-structured and communicated. More importantly, this is a good beginning to pursue greater learning by either applying the teachings "in situ" or as a springboard for further courses etc on this topic.

创建者 Karthigeyan S

Dec 9, 2020

Good course giving a perspective on applying design thinking principles in business strategy. One suggestion - Both the case studies or examples are only in the area of product development. It would have been great if one of the case studies were in other business areas it would have helped get a broader perspective.

创建者 RAUL B G

Apr 23, 2020

It has very good content but the videos are a bit simple compared with other courses in Coursera. The study cases are great but it would be great to have more visual examples of how to apply design thinking and how an MVP or a prototype looks like. Nevertheless great course.

创建者 Laura H

Oct 23, 2020

The course was informative and helpful. The videos were very fast paced with tons of information and lessons taught in a very short timeframe. I often had to pause or repeat them to understand all of the information and take adequate notes for my own learning.

创建者 Kean E

Jul 5, 2020

This is a really great introduction to Design Strategy. While I do have experience in HCD, this was a good insight into applying the methodology in business strategy. I would like to see more challenging assignments introduced as this quiz felt a bit too easy.

创建者 Marie-Andrée J

Apr 9, 2020

Good overview of the deisgn thinking practice.

However more focused on design thinking than corporate strategy; the use case could be more detailed as well;

Not suitable for people who already know and have use Business Canva business model .