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学生对 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的评价和反馈

4.6
789 个评分
214 条评论

课程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

热门审阅

JJ
Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN
Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

筛选依据:

201 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 215 个评论(共 215 个)

创建者 Ivan T

Jan 3, 2020

nice and concise course.

创建者 Andy R

Feb 11, 2019

Clear video, concise!

创建者 Anadi S

Sep 6, 2020

Great content

创建者 Parag B D

Sep 27, 2021

Good course

创建者 Hitesh C

Apr 28, 2021

Good One

创建者 Filipe G

May 30, 2020

The course is a very good introduction about the exposed subjects. Even better if:

-Use more examples when explaining principles. The course ends up very superficial and theoretical even with the cases used they just talk about things but they haven't shown any real example. It would be much better they show real examples of each section (persona, MVP, prototype, canvas...)

-Lots of links from the reading materials are offline

-Most of the links are not very useful and from good sources. I'd expect more resources as the one used in the first week from HBS

创建者 Warren S

Apr 6, 2021

The course covers an interesting topic, but its format could be improved by providing more visual content (not just videos of a professor lecturing), providing greater insights into design thinking, and reducing focus on the mandate managed by Sydney University students with SwissRe & UBank (this could have been the content of one video, as added-value for the course participants is not very high).

创建者 Ana F M

Mar 19, 2021

Good insights but I felt short on more visuals than just talking and explanation. Design thinking is all about hands-on, so I was expecting more of this rather just concept ideas. Nevertheless, it has some insightfull information.

创建者 Steeve P

Jul 11, 2020

Good overview of the design thinking process, but despite the title, it is still very focused on digitization products. I was hoping that there would be more comparing and contrasting with established strategy frameworks.

创建者 ROBERTO V Y

Jun 16, 2021

Course videos are weak. They do not use support materials as graphics or images, just people talking,

创建者 Ant B

Jan 13, 2022

The course fails to connect fully design thinking/principles (which is what the case studies are about) with design strategy. It also relies too heavily on talking head videos as the sole medium by which to communicate ideas with limited additional reading/resources.

创建者 Tishia Q

Jul 15, 2020

The material is a bit old and this format makes it really easy for people to slack off and cheat.

创建者 Felipe E V C

Jul 12, 2020

This course is extremely basic and isn't really worth your time. The weekly assignments aren't challenging nor highly revealing and the whole course could've been summarized in a single week as part of a bigger one. The final assessment is the creation of a Business Model Canvas which isn't really explained in the lessons and you could just Google how to make it if you've never seen one before. The main instructor Eric Knight barely appears in the course and all the lessons are provided by Dr Carla Harris; this is actually the only good thing about the course since she is very well prepared and knowledgeable. Still there are way better design thinking courses in Coursera so check out those before because sadly this one isn't worth it.

创建者 Sven P

Mar 22, 2021

This course is a beginners Design Thinking class. Thus, the description of the course is misleading. Concerning strategy, the only focus is on the Business Model Canvas. The case studies are limited to financial institutions.

创建者 Markus W

Mar 4, 2021

Monologues instead of didactics; could be delivered as Podcast ;-(

No suitable, accompanying learning material