Our pedagogical approach combines frameworks based on cutting-edge research in organizational behavioral, psychological and sociological theories, with evidence from cases and guest speakers. It mixes theory and practice: it shows the tools through projects therefore they are embedded in real situations as well as their foundations leading to their benefits and limits.
You will practice the tools in your project individually and as a group. You will leverage the creative capacity of the group and you will have the opportunity to work with your peers and therefore challenge your understanding of the principles and the method learned.
The course features several examples of design thinking projects from different sectors. The examples are taken from french multinational corporation leader in their sector.
The ten guest speakers experienced in design thinking belong to a wide range of firms (Business to Business, Business to consumer, industry, services, etc.) and industries (aeronautics, automotive, food, services, design, consultancy, etc).
The course leverages as well examples from international context known for its excellence in design thinking such as Ideo.
Our goal is to make sure that you complete this course with the best understanding of what design thinking for innovation entails.