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学生对 科罗拉多大学波德分校 提供的 Introduction to the Digital Advertising Landscape 的评价和反馈

4.5
232 个评分
59 条评论

课程概述

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities....

热门审阅

LL
Mar 12, 2020

I think being more clear on the fact that the discussions are key to finishing the course would be helpful. I had to go back through and respond to the questions. :)

HS
Jul 8, 2020

Gained very significant insight to the world of social media marketing and it's future. Looking forward to gaining an in-dept analysis for the same.

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51 - Introduction to the Digital Advertising Landscape 的 58 个评论(共 58 个)

创建者 AUSTRIA, R J (

Apr 1, 2020

It was easy to learn every pace and gladly broaden my knowledge

创建者 Jerry-Lovell P

Nov 18, 2020

A well thought out course, leaves you wanting to learn more!

创建者 Ibeth J

Sep 8, 2020

Really great content and course materials.

创建者 Ismaila I

Jul 28, 2020

The course is indeed an eye opener

创建者 Quran F

Sep 28, 2020

Very knowledgeable

创建者 Matteo M

Mar 26, 2020

The course content is ok, but the quality of the videos are very poor, with bad audio (no microphone), bad colors and sometimes the teacher refers to slides that are not shown. Compared to the amazing quality of the Trade Desk section but even to other Coursera courses, it is really really bad.

创建者 AWODIRE E A

Sep 4, 2020

I enjoy the course even though it required reading a lot but in the end it worth doing.

创建者 Jennie T

Sep 26, 2020

It's 100% reading articles