关于此课程： This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
制作方： University of Illinois at Urbana-Champaign
教学方： Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
| 基本信息 | 课程 3（共 7 门，数字化营销 Specialization ） |
| 承诺学习时间 | 4 weeks of study, 8-10 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Course Overview and Marketing Analytics Process
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities.
4 视频, 9 阅读材料, 2 练习测试
- 视频: About Prof Kevin Hartman
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: About the Rubric for Peer Assessment
- Reading: Glossary
- Reading: Brand Descriptions
- Reading: Social Media
- Reading: Getting to Know Your Classmates
- Practice Quiz: Orientation Quiz
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- 视频: Lesson 1: Following the MAP, Part 1
- 视频: Lesson 1: Following the MAP, Part 2
- Practice Quiz: Lesson 1 Practice Quiz
- Discussion Prompt: Module 1 Discussion
已评分: Module 1 Quiz
已评分: Module 1 Peer Review
第 2 周
Data Collection
In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn extensively about planning for and collecting data for your analysis projects.
4 视频, 2 阅读材料, 2 练习测试
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- 视频: Lesson 2: Preparing for the Analysis Journey, Part 2
- Practice Quiz: Lesson 2 Practice Quiz
- 视频: Lesson 3: Data Collection Part I: Unstructured Data
- 视频: Comments by Prof Rhiannon Clifton
- Practice Quiz: Lesson 3 Practice Quiz
- Discussion Prompt: Module 2 Discussion
已评分: Module 2 Quiz
已评分: Module 2 Peer Review
第 3 周
Data Analysis
In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and ready for analysis.
3 视频, 2 阅读材料, 2 练习测试
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Practice Quiz: Lesson 4 Practice Quiz
- 视频: Lesson 5: Data Management in Practice, Part 1
- 视频: Lesson 5: Data Management in Practice, Part 2
- Practice Quiz: Lesson 5 Practice Quiz
- Discussion Prompt: Module 3 Discussion
已评分: Module 3 Quiz
已评分: Module 3 Peer Review
第 4 周
Data Visualization
In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data analysis and learn to make more memorable presentations and data visualizations.
4 视频, 2 阅读材料, 2 练习测试
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- 视频: Lesson 6: Insights from Digital Data Pt.2
- Practice Quiz: Lesson 6 Practice Quiz
- 视频: Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 1
- 视频: Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 2
- Practice Quiz: Lesson 7 Practice Quiz
- Discussion Prompt: Module 4 Discussion
已评分: Module 4 Quiz
已评分: Module 4 Peer Review
常见问题解答
运作方式
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
制作方
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
价格
| 购买课程 | |
|---|---|
| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
评分和审阅
Great course. Totally recommended.
Awesome course!
This is so much fun course I ever had.
good