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市场营销专业人士所需的数字分析:市场营销分析实践, 伊利诺伊大学香槟分校

1,830 个评分
349 个审阅


This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and


创建者 OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

创建者 AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.


336 个审阅

创建者 Osama Kaser Asaad

Apr 24, 2019

It's really a useful course, I advise every body how cares about managing data and data visualization to enrol in it.

创建者 A Sai Charan Reddy

Apr 12, 2019

Intense course, loved it very well organized.

创建者 Sudeepti P

Apr 05, 2019






创建者 Kripesh Kumar C

Apr 04, 2019

Great Performance

创建者 Kartik Anand

Apr 03, 2019

This professor and this course was brilliant. It's rare to find this quality of teaching where I come from.

创建者 Joshua Jivan Monteiro

Apr 02, 2019

A very useful and interesting course!

创建者 Rick

Mar 26, 2019

This course is very light on actual practical application of analytics. It's more theory than anything.

创建者 Hikmat Taghiyev, MBA

Mar 25, 2019

Excellent course, advise to all business analytics!

创建者 Krishna Ravuri

Mar 21, 2019

Provides a good overview of the marketing analytics practice and how it can be used for imroving the marketing performance and effectiveness.

创建者 Maheep

Mar 17, 2019

Very impressive course one of my favorites