Easy to follow, but I expected more practical assignments from this course.

Good overview of topics , well structured lectures. However, contents sometimes lack depth.

The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.

I found this valuable both in terms of the aspects of Marketing but also the elements of critical thinking and communication which in my view are equally important.

The course gives us a good understanding of analytical tools.

Highly useful course

Great course and very inspiring content

this course is quite helpful in learning the tools and best way to apply them in real-time situations. The course content needs to be updated I found a few expired links in course content. Overall I am happy with the learning outcome.

The course material was not detailed. It was way to high level to understand the concepts. As compared to the previous 2 courses in the whole specialization, this needs to be improved.

For a foundational course, it was very, very good. The only thing I would have wished was to be Hands on with R as well as Tableau. It would have really made me 150% happy with the price that I was paying. Maybe it is the timing. Maybe it is a way to motivate ourselves to learn it.

I do like the fact that he protected us from getting banned from certain sites through free api access But, all in all, it was very nice. I really, really wanted to get hands on what analytics but i will go to other platforms where it is alot less costly or free to learn the things that I havent here.

I don't think the example were practical enough.

This course is very light on actual practical application of analytics. It's more theory than anything.

In comparison to skills, updated information & value of certification that Google's Academy provides, this is not so good. Information is outdated by atleast 4 years on an average.

Ok

Fruitful course(mainly last few lectures) on data presentation.

Preface: audited course. Like the Theory course, this Practice course is heavy on referencing articles and blog posts for students to read. The slides are useful however the videos don't add substantially more insight. Course is more about introducing students to the data analysis process. Ok for a beginner.

not enough practical examples. the information is providede on a bit higher level

Same as the theory class not much examples or case studies....

Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.

The content is definitely interesting. But I didn't see any "Practice" there... I didn't really get the difference theory vs practice between this course and the previous one "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory".

Sometimes the assignments were not very interesting, and didn't always help practicing the content exposed in the lectures... For example, the piece about the different statistical tools: I didn't get why it was included in the course... either we do exercises on it, or it shouldn't be in the course... but there is not point of knowing by heart the differences between the different statistical tools.

The part about the customer decision journey, the plan for analytics, and the different analysis techniques were very interesting. I would have liked to see and practice more concretely how to collect data (e.g. how to perform clickstream analysis), etc.

And the lectures should avoid general tips and guidelines (like "5 things to avoid in order to"... the web is full of this kind of content)... I mean, it has to be "in Practice". And the professor should know exactly the content of his slides, and prepare his speech.

Lastly, a lot of the suggested readings were from a blog that is really horrible to read... The author of the blog might be very knowledgeable on his subject, but his blog it is full of useless jokes, very long to read... I mean one of its articles could 3 times shorter if he gets straight to the point

Good course for basic information about digital analytics.

Marketing Analytics in theory was much more enriching than this one. It would be great if tutors can add practical examples to show how marketing analytics is actually performed it would have been great.

Good High Level understanding of Analytics

I expected more hands-on exercises

nice but doesnt give you much knowledge