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学生对 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Practice 的评价和反馈

2,983 个评分
644 条评论


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


251 - Digital Marketing Analytics in Practice 的 275 个评论(共 631 个)

创建者 Deleted A

Dec 27, 2015

so far one of the best courses at the moment!

创建者 Sebastian N

Aug 30, 2015

I appreciate the practicality of this course/

创建者 James D

Feb 20, 2021

Very good material & instructor. Recommended

创建者 Paihar S D

Aug 4, 2020

Thank you So much for your valuable guidance

创建者 Surush U

May 11, 2020

A brilliant course with brilliant professor

创建者 Suku M

Jun 7, 2018

well structured and nicely laid out course

创建者 Roberto A

Aug 29, 2015

Best course series I've taken on Coursera!

创建者 Ndayisenga J I

Sep 30, 2020

could you give me the certificate please


Sep 9, 2019

Very very nice course with good modules

创建者 Alfredo A

May 25, 2019

Excellent course on Marketing Analytics

创建者 Nabilla M

Apr 16, 2018

I learned, a lot! Having so much fun :)

创建者 Dunja S R

May 28, 2018

It is a very good introduction course.

创建者 Vicha R B

May 16, 2018

This is so much fun course I ever had.

创建者 Anthony A D

Dec 24, 2017

Great course! Beneficial in many ways.

创建者 Ahmed S

Sep 9, 2016

Great Course , thank you Kevin Hartman

创建者 Iryna

Apr 15, 2016

Good theoretical and practial lessons.

创建者 Maxie R V F R

Oct 2, 2020

Good exposure to Digital Marketing !

创建者 Edson d O V

May 3, 2018

Good Course! Great Specialization!!!

创建者 Mai L

Dec 4, 2017

Very interesting and helpful course!

创建者 Marcio

Jun 23, 2017

Amazing course with a great content.

创建者 Siddharth

Jul 9, 2020

Not an easy course to learn,but fun

创建者 ADIL A

May 11, 2020

Very great addition in my knowledge

创建者 Hassan S

Jan 31, 2018

Great course. Strongly recommended.

创建者 Jaime O Z

May 21, 2018

Great course. Totally recommended.

创建者 Raphael d S

Feb 12, 2018

I was very pleased with the course