Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
创建者 Sandra O M G•
Oct 25, 2016
Very good course. Interesting content, great suggested readings, well explained lectures. I have no previous knowledge about the subject and I have learnt a lot about Marketing Analytics in both course Marketing Analytics in Theory and In Practice.
创建者 eva g•
May 09, 2017
Expecting study cases. Too theoretical
创建者 Sofia P•
Jan 29, 2017
The course content is very valuable to any digital marketing practitioner, but the reason I am rating it as 4/5 is that there was basically no "In practice" part. All assignments were along the lines of "discuss this," which might be OK to make us think, but analytics is so much about doing I missed having a chunk of data thrown at me to see what I can find.
创建者 Carlos A A•
Feb 24, 2016
I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.
Mar 02, 2017
Great use of information that can be put to use immediately!!
创建者 Karen H•
Jul 03, 2016
I preferred the third course that emphasized practical application in the specialization over the second course that was mostly theory. The assignments were geared to engage your insights / ideas about what you know and/or are learning about real-life projects. Although it still only scratches the surface, I liked the ability to apply some of the assignments to a company with which I've been working.
创建者 Thiện L•
Feb 22, 2016
This course is acceptable for basic practices. Highly recommended for those who want to take first dip into the Marketing Analytics world.
创建者 Victor C•
Aug 08, 2016
It's great to learn from someone so high up in the industry and knowledgeable in this field.
Sep 24, 2016
Good, however the instructor videos could be better in content.
创建者 Diego P•
Feb 11, 2016
Excelente Curso que contiene los conceptos y las herramientas de estrategias para el mundo digital, ahora se como usar mejor los análisis y los datos para dirigir y mejorar la comunicación en el mundo digital.
Puse 4 estrellas, porque tiene contenido y slides repetidos del curso anterior, creo que no habría necesidad de eso pues el curso es una continuación del anterior.
创建者 Cristóbal O E•
Jan 11, 2017
Excellent course for Marketing professionals as well as for novices
创建者 Jee L•
Apr 26, 2018
This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.
创建者 Ana L B•
Aug 16, 2016
I liked the 5 highlights per lesson - it helped recap the most important content.
创建者 Teresa B•
Oct 19, 2017
it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it
创建者 Ahmed S M A•
May 23, 2018
创建者 Bishoy m•
Jul 24, 2017
Sep 25, 2017
I would have appreciated practicing more
创建者 Mingyuan C•
Feb 24, 2018
This course gives a guide line and an introduction of Marketing Analysis, and illustrates on four parts: plan, collect, analyze and report. It also instructed the right mindset of marketing analysis. But the real technical analysis part out of the scope of this course. Overall, it's a good course for you to get to know about Marketing Analysis.
创建者 Alejandro M•
Mar 20, 2017
Excellent Course, but is not for beginners.
Excellent Professor too.
创建者 Camilo A R•
Jun 20, 2016
If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.
创建者 Marcus U•
Oct 19, 2017
This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you
创建者 Weili Y•
Oct 08, 2017
创建者 Henry L•
Feb 03, 2017
If we can learn by a specific case study to utilize these tools, that would be more practical
创建者 Gustavo S d S•
Jun 27, 2017
Valuable course for those who want to know more about Digital Marketing and data analysis, webscraping and related subjects.
However the course just presents the steps you need to take, in order to accomplish your results, actually it doesn't show you how to retrieve data using RStudio, Tableau or any other data analysis software, so it is a "Theoretical Practice" and it's recommended that you have some background on Digital Marketing.
创建者 Melissa D•
Apr 10, 2017
Great course, with really good information. Instructor is excellent.