Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
创建者 Pason P H•
Apr 24, 2016
Not practical enough
Jan 10, 2016
Good High Level understanding of Analytics
Jul 05, 2017
I like the instructor's presentation style. The material in some video lectures did not match the quiz questions or the text transcripts. This course was a more disjointed than the previous two of the Specialization but still had valuable content.
创建者 Xueyan X•
Apr 30, 2019
Informative course; messy organization (readings, assignments, quizzes)
Mar 26, 2019
This course is very light on actual practical application of analytics. It's more theory than anything.
创建者 Ross S•
Jun 10, 2019
Good marketing 101 minus 2 starts for being outdated - all materials are from 2014
创建者 Karem O•
Aug 06, 2019
More exercises and real practice would be helpful.
创建者 Divya A•
Jan 20, 2019
too basic. Relevant for someone who has no background of analytics at all.
创建者 Rishab H•
Apr 26, 2017
expected so much more!
创建者 Laurene S•
May 09, 2017
I didn't find the course and the exercises practical enough. I find this teacher gives very little content per video, and repeat himself a lot unnecessarily with his introduction and conclusion that are the same. I did not find the course or material very engaging.
May 05, 2016
I am not impressed with this course so far. The quizzes and assignments are out of order with the materials being presented - the questions on each come from readings and lecture content that have not been introduced to the audience at that particular point in the course. The first module was a very, very basic outline of a generic analysis process, and really has nothing to do with digital marketing analytics in particular.
创建者 Rainer B S•
Mar 08, 2016
Very basic course without much in depth explanations or insightful matter.
I hope this course is worth the money i paid, I'm starting to regret paying for this.
创建者 Samuel E•
May 23, 2018
This course, did not provide a level of critical thinking that other classes have provided. The assignments were too easy and did not do a good enough at preparing a student for real world digital analysis.
创建者 Stephan H•
Sep 15, 2016
Again the content and presentation is great.
But the web site is getting really annoying, especially in the assignment area. The editor is faulty and on the submission on visualization you cannot use visualizations(!) to make your point due to technical limitations (can't paste charts or screenshots).Sometimes verification does not work.
Support is sometimes very good, sometimes useless, depends with whom you chat.
创建者 Danilo J d C J•
Aug 07, 2016
For a practice course I found that was full of theory
创建者 Ankit K•
Feb 10, 2017
Its theoretical.No practical project to do
创建者 P S K•
Dec 07, 2016
Not that helpful for me
创建者 Evgeny B•
Oct 06, 2015
When going through the Theory course, I often wondered why the assignments are so abstract and theoretical, and I thought that maybe when we come to practice, we will be able to do something with our hands. No way! While reinforcing the theoretical background (mostly repeating same postulates from the Theory course), this course contributes very little to its name (practice). Only the last module on presenting goes a little further than making you ponder on abstract themes. This is surprising - there are lots of practical tools discussed in the course, and you have no opportunity to get hands on at least one of them (except Google Trends) and evaluate it, at least for primitive purposes. Why does the teacher not take the example of the brilliant Aric Rindfeisch's course Marketing in the Digital World with really well-crafted practical assignments?
创建者 William R W•
Aug 10, 2015
I appreciate this course and the instructor's time, but so far I haven't really learned anything.
The structure of every lesson is:
"1. Here are the 5 things we're going to cover. 2. Name (not explain) those 5 things. 3. Here are the 5 things we covered"
I think there's a lot of potential for this course in the long run. I would advise having a professor from Illinois who is not in the business school take this course and get their feedback. I believe the instructor is very smart and experienced in this area, so this is definitely a course that could grow into a Coursera essential.
创建者 Konstantina P•
Jul 17, 2018
Course was well structured but was too basic and theoretical for what I wanted to get out of it. I would expect it to have more practical examples in the quiz part so that I could practice for e.g. in data visualization, chart/graph creations and in data manipulation
创建者 Adriana R H•
Jan 07, 2019
Content is old, more than a decade.
创建者 Keshav K•
Dec 02, 2016
创建者 Aboudy E F•
Feb 05, 2017
Uninspiring teacher, repetitive material that could have been consolidated with month 2 altogether.
Did most of my learning from the supplemental readings.
创建者 Vishal R•
Dec 18, 2015
创建者 Vishal M•
Sep 10, 2016
This course hardly has any new content and a lot of it is also repeat from previous courses.