课程信息
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第 3 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:4 weeks of study, 8-10 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Data AnalysisData Visualization (DataViz)Marketing AnalyticsMarketing Performance Measurement And Management

第 3 门课程(共 7 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为12 小时

建议:4 weeks of study, 8-10 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 4 小时

Course Overview and Marketing Analytics Process

4 个视频 (总计 26 分钟), 8 个阅读材料, 4 个测验
4 个视频
About Prof Kevin Hartman3分钟
Lesson 1: Following the MAP, Part 17分钟
Lesson 1: Following the MAP, Part 27分钟
8 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
About the Rubric for Peer Assessment10分钟
Glossary10分钟
Brand Descriptions10分钟
Getting to Know Your Classmates10分钟
Module 1 Overview10分钟
Module 1 Readings10分钟
3 个练习
Orientation Quiz10分钟
Lesson 1 Practice Quiz4分钟
Module 1 Quiz20分钟
2
完成时间为 3 小时

Data Collection

4 个视频 (总计 29 分钟), 2 个阅读材料, 4 个测验
4 个视频
Lesson 2: Preparing for the Analysis Journey, Part 26分钟
Lesson 3: Data Collection Part I: Unstructured Data7分钟
Comments by Prof Rhiannon Clifton1分钟
2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
3 个练习
Lesson 2 Practice Quiz4分钟
Lesson 3 Practice Quiz4分钟
Module 2 Quiz20分钟
3
完成时间为 3 小时

Data Analysis

3 个视频 (总计 24 分钟), 2 个阅读材料, 4 个测验
3 个视频
Lesson 5: Data Management in Practice, Part 18分钟
Lesson 5: Data Management in Practice, Part 23分钟
2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
3 个练习
Lesson 4 Practice Quiz4分钟
Lesson 5 Practice Quiz4分钟
Module 3 Quiz20分钟
4
完成时间为 3 小时

Data Visualization

4 个视频 (总计 34 分钟), 2 个阅读材料, 4 个测验
4 个视频
Lesson 6: Insights from Digital Data Pt.26分钟
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 18分钟
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 27分钟
2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
3 个练习
Lesson 6 Practice Quiz4分钟
Lesson 7 Practice Quiz4分钟
Module 4 Quiz20分钟
4.5
396 个审阅Chevron Right

30%

完成这些课程后已开始新的职业生涯

35%

通过此课程获得实实在在的工作福利

10%

加薪或升职

来自市场营销专业人士所需的数字分析:市场营销分析实践的热门评论

创建者 OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

创建者 ASApr 13th 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

讲师

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

立即开始攻读硕士学位

此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 数字化营销 专项课程

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
数字化营销

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