This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
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I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.
It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.
I really loved the whole Course and despite some complex parts, Professor Hartman so skillfully explained, that everything was clear and easy to absorb! Thanks, I really enjoyed!
Excellent course. Gave me a great idea regarding the basics of Marketing Analytics. Highly recommended for those who has no prior knowldege about the Marketing Analytics Process
Good foundation class for marketers. Does not delve into ways to actually analyse data, but talks about sources to find data and how to present results in a meaningful manner.
Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.
Wonderful course that gave a lot of insight and adequate case studies. The lecturer was fantastic, quite easy to listen to and making everything seem interesting. Great job!
This course helps in getting me familiar with data analysis techniques and data visualization.The quizzes and videos help in getting a comprehensive knowledge of the course.
Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.
The practical aspect of the course and the major difficulty made this course really engaging. It has taught me very much about the analytics aspect of digital marketing.
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