About this course: Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
Who is this class for: This class is for economics students, business strategists or senior executives wishing to understand the nature of disruption that is happening to industry after industry – and to better understand how to apply these same techniques to extend their own business or case study.
Taught by: Andreas Constantinou, Adjunct Professor
Department of Informatics
| Commitment | 4 weeks of study, 2-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
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| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
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Very nice course on introduction to digital business models.
Simple, clear and useful - very practical
It is a quite good MOOC to experience, cover the present trends of digital business. nice work fellows.
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FS
Good approach towards analyzing how developers add to existing business models, what explains the rapid rise of developers-focused business models and how these insights can be used in understanding business models.
To me, this is a very pragmatic course and not that close to a scientific discussion. I find it refreshing and very helpful.