关于此课程： Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
此课程适用人群： This class is for economics students, business strategists or senior executives wishing to understand the nature of disruption that is happening to industry after industry – and to better understand how to apply these same techniques to extend their own business or case study.
教学方： Andreas Constantinou, Adjunct Professor
Department of Informatics
| 承诺学习时间 | 4 weeks of study, 2-3 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
- 视频: Lesson 2: What is a business model?
- 视频: Lesson 3: Digital as a business model
- 视频: Lesson 4: Digital business models in practice – a toothbrush innovation
- 视频: Lesson 2: How the business models of Facebook and Amazon work
- 视频: Lesson 3: How the business models of Xiaomi and WeChat work
- 视频: Lesson 4: Asymmetric business models – creating unfair advantage
- 视频: Lesson 2: The developer platforms landscape
- 视频: Lesson 3: The motivations and business models of software developers
- 视频: Lesson 2: Developers as product extenders
- 视频: Lesson 3: Developers as resellers and distributors
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The assignments really allowed you to dive into the course material.
Good course regarding understanding the concept of digital business model.
Thoroughly enjoyed this course. It was not only insightful but also challenged me to do more in-depth research about digital business models and ways I can contribute to transforming traditional business models. The practical examples were great, I was introduced to so many companies that I have never heard about before. My only reason for a 4-star rating is, I wish there was another component to the course where I could create a project around digital business models. Overall, really great course!
MS
Very Brief and good explanation of Digital Business Model