关于此课程： Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
此课程适用人群： This class is for economics students, business strategists or senior executives wishing to understand the nature of disruption that is happening to industry after industry – and to better understand how to apply these same techniques to extend their own business or case study.
制作方： 隆德大学
教学方： Andreas Constantinou, Adjunct Professor
Department of Informatics
| 承诺学习时间 | 4 weeks of study, 2-3 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
4 视频
- 视频: Lesson 1: How digital challenges traditional management strategy
- 视频: Lesson 2: What is a business model?
- 视频: Lesson 3: Digital as a business model
- 视频: Lesson 4: Digital business models in practice – a toothbrush innovation
已评分: Digital Business Models - Module 1
已评分: The Digital Business Model
第 2 周
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
4 视频
- 视频: Lesson 1: How the business models of Apple and Google work
- 视频: Lesson 2: How the business models of Facebook and Amazon work
- 视频: Lesson 3: How the business models of Xiaomi and WeChat work
- 视频: Lesson 4: Asymmetric business models – creating unfair advantage
已评分: Digital Business Models - Module 2
已评分: Asymmetrical business models
第 3 周
Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
3 视频
- 视频: Lesson 1: Developers – today's software innovators and decision makers
- 视频: Lesson 2: The developer platforms landscape
- 视频: Lesson 3: The motivations and business models of software developers
已评分: Digital Business Models - Module 3
已评分: Developers as the new Decision Makers
第 4 周
Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
3 视频
- 视频: Lesson 1: From software innovators to resellers
- 视频: Lesson 2: Developers as product extenders
- 视频: Lesson 3: Developers as resellers and distributors
已评分: Digital Business Models - Module 4
已评分: Developers as Product Extenders
常见问题解答
运作方式
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
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制作方
隆德大学
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
价格
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评分和审阅
It was a great course with a lot of insights. I have learnt so many things
Very useful insights and case studies.
V
It's a great course which provided deeply understanding of the digital business model.