About this course: Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
Who is this class for: This class is for economics students, business strategists or senior executives wishing to understand the nature of disruption that is happening to industry after industry – and to better understand how to apply these same techniques to extend their own business or case study.
Taught by: Andreas Constantinou, Adjunct Professor
Department of Informatics
| Commitment | 4 weeks of study, 2-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: Lesson 1: How digital challenges traditional management strategy
- Video: Lesson 2: What is a business model?
- Video: Lesson 3: Digital as a business model
- Video: Lesson 4: Digital business models in practice – a toothbrush innovation
- Video: Lesson 1: How the business models of Apple and Google work
- Video: Lesson 2: How the business models of Facebook and Amazon work
- Video: Lesson 3: How the business models of Xiaomi and WeChat work
- Video: Lesson 4: Asymmetric business models – creating unfair advantage
- Video: Lesson 1: Developers – today's software innovators and decision makers
- Video: Lesson 2: The developer platforms landscape
- Video: Lesson 3: The motivations and business models of software developers
- Video: Lesson 1: From software innovators to resellers
- Video: Lesson 2: Developers as product extenders
- Video: Lesson 3: Developers as resellers and distributors
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Its a very interesting course, especially for those who are aspiring to make a career in digitization. Digital business models are going to decide the future of products, distribution, and service and this course serves as a good primer to understand that.
Interesting course if you want to learn more about software companies are impacting all kinds of industries today. Grading other peers I found challenging sometimes as I came across a few assignments with less input effort , seemed rushed, or not enough wording, or clearly too much copy pasting .
Informative and very useful
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This course has provided me a very good understanding of the Digital Business Model. This has helped me to appreciate and contribute in Digital Business Transformation.