Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
Digital Business Models
隆德大学课程信息
40,756 次近期查看
学生职业成果
25%
完成这些课程后已开始新的职业生涯
22%
通过此课程获得实实在在的工作福利
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初级
完成时间大约为11 小时
英语（English）
字幕：法语（French）, 巴西葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
您将获得的技能
Digital StrategyBusiness ModelBusiness ModelingValue Proposition
学生职业成果
25%
完成这些课程后已开始新的职业生涯
22%
通过此课程获得实实在在的工作福利
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为11 小时
英语（English）
字幕：法语（French）, 巴西葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
提供方
隆德大学
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
完成时间为 2 小时
3 个视频 （总计 23 分钟）
3 个视频
Lesson 2: What is a business model?4分钟
Lesson 3: Digital as a business model6分钟
1 个练习
Digital Business Models - Module 130分钟
完成时间为 2 小时
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
完成时间为 2 小时
4 个视频 （总计 38 分钟）
4 个视频
Lesson 2: How the business models of Facebook and Amazon work9分钟
Lesson 3: How the business models of Xiaomi and WeChat work10分钟
Lesson 4: Asymmetric business models – creating unfair advantage7分钟
1 个练习
Digital Business Models - Module 230分钟
完成时间为 2 小时
Developers as the new Decision Makers
In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
完成时间为 2 小时
3 个视频 （总计 28 分钟）
3 个视频
Lesson 2: The developer platforms landscape7分钟
Lesson 3: The languages and motivations of software developers9分钟
1 个练习
Digital Business Models - Module 330分钟
完成时间为 2 小时
Developers as the Engine of Digital Business Models
In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
完成时间为 2 小时
6 个视频 （总计 44 分钟）
6 个视频
Lesson 2: Developers as product extenders5分钟
Lesson 3: Developers as resellers and distributors3分钟
Lesson 4: Case studies in the drones and travel industries7分钟
Lesson 5: Case studies in the retail and agriculture industries7分钟
Lesson 6: Case studies in enterprise sales and gaming industries8分钟
1 个练习
Digital Business Models - Module 430分钟
审阅
来自DIGITAL BUSINESS MODELS的热门评论
由 SB 提供Aug 8, 2020
A good overview of how businesses can leverage on digital tools. Too bad I could not afford to purchase the certificate as of the moment so I have to settle with auditing this course for now.
由 SD 提供May 18, 2019
Definitely changed my outlook. Assignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
由 DL 提供Jan 23, 2019
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
由 IC 提供Jan 24, 2017
It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.
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