课程信息
4.5
152 个评分
48 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 2-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Digital StrategyBusiness ModelBusiness ModelingValue Proposition
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为14 小时

建议:4 weeks of study, 2-3 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

Introduction to Digital Business Models

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era....
Reading
4 个视频 (总计 20 分钟), 2 个测验
Video4 个视频
Lesson 2: What is a business model?3分钟
Lesson 3: Digital as a business model4分钟
Lesson 4: Digital business models in practice – a toothbrush innovation4分钟
Quiz1 个练习
Digital Business Models - Module 130分钟
2
完成时间(小时)
完成时间为 3 小时

How Internet companies use digital business models

The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models....
Reading
4 个视频 (总计 34 分钟), 2 个测验
Video4 个视频
Lesson 2: How the business models of Facebook and Amazon work9分钟
Lesson 3: How the business models of Xiaomi and WeChat work10分钟
Lesson 4: Asymmetric business models – creating unfair advantage6分钟
Quiz1 个练习
Digital Business Models - Module 230分钟
3
完成时间(小时)
完成时间为 3 小时

Developers as the new Decision Makers

In this module we‘ll discuss how and why developers are emerging as the new decision makers....
Reading
3 个视频 (总计 23 分钟), 2 个测验
Video3 个视频
Lesson 2: The developer platforms landscape7分钟
Lesson 3: The motivations and business models of software developers8分钟
Quiz1 个练习
Digital Business Models - Module 330分钟
4
完成时间(小时)
完成时间为 3 小时

Developers as the Engine of Digital Business Models

In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value....
Reading
3 个视频 (总计 20 分钟), 2 个测验
Video3 个视频
Lesson 2: Developers as product extenders5分钟
Lesson 3: Developers as resellers and distributors5分钟
Quiz1 个练习
Digital Business Models - Module 430分钟

讲师

Avatar

Andreas Constantinou

Adjunct Professor
Department of Informatics

关于 Lund University

Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English. ...

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