关于此课程： The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
教学方： Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration
教学方： Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
教学方： Rhiannon Clifton, Program Director
Charles H. Sandage Department of Advertising
教学方： Vishal Sachdev, Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration
教学方： Mike Yao, Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
| 基本信息 | 课程 7（共 7 门，数字化营销 Specialization ） |
| 承诺学习时间 | 6 weeks of study, 5-7 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
- 视频: Weekly Deliverables
- 阅读: Syllabus
- 阅读: About the Discussion Forums
- 阅读: Social Media
- 阅读: Getting to Know Your Classmates
- 阅读: About the Client
- 阅读: Problem Statement
- 阅读: Glossary
- 阅读: Hangouts with the Client
- 视频: Meet and Greet: Faculty and Client meetup
- 视频: Hangout 1 - Elizabeth Distel-Grainger
- 视频: Hangout 2- Bosch and Kevin Hartman
- 视频: Hangout 3- Beth Distel and Victoria Jurkowski -Grainger
- 阅读: Module 1 Overview
- 视频: Know the Client: Grainger
- 视频: Campaign Management at Grainger
- 视频: Display Advertising at Grainger
- 阅读: Rubric for Module 1 Peer Assessment
- 阅读: Module 2 Overview
- 阅读: Rubric for Module 2 Peer Assessment
- 讨论提示: Optional Discussion-Social Media Marketing
- 阅读: Module 3 Overview
- 阅读: Rubric for Module 3 Peer Assessment
- 阅读: Module 4 Overview
- 阅读: Rubric for Module 4 Peer Assessment
- 阅读: Module 5 Overview
- 阅读: Rubric for Module 5 Peer Assessment
- 阅读: Module 6 Overview
- 讨论提示: Reflect on the Digital Marketing Journey
- 阅读: Rubric for Module 6 Peer Assessment
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
| 购买课程 | |
|---|---|
| 访问课程材料 | 可用 |
| 访问评分的材料 | 可用 |
| 收到最终成绩 | 可用 |
| 获得可共享的课程证书 | 可用 |
Amazing course. Eric is a great teacher. Looking forward the capstone.
This class was enormously helpful in helping students to learn new data sources and how to synthesize what we learned in the past six courses. Reviewing others' coursework was an important means of learning new resources and different perspectives. This is the art and not just the science of digital marketing planning. I'm grateful to the professors and fellow learners for the opportunity. My views of marketing are forever changed and I look forward to applying what I've learned int the real world! Thank you!
Though but really interesting. This is the one that force you to face reality and to use what you learnt.
A real challenge