关于此课程： The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
教学方： Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration
教学方： Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
教学方： Rhiannon Clifton, Program Director
Charles H. Sandage Department of Advertising
教学方： Vishal Sachdev, Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration
教学方： Mike Yao, Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
| 基本信息 | 课程 7（共 7 门，数字化营销 Specialization ） |
| 承诺学习时间 | 6 weeks of study, 5-7 hours/week |
| 语言 | English |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
- 视频: Introduction to the Capstone
- 视频: Weekly Deliverables
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: Social Media
- Reading: Getting to Know Your Classmates
- Reading: About the Client
- Reading: Problem Statement
- Reading: Glossary
- Reading: Hangouts with the Client
- 视频: Meet and Greet: Faculty and Client meetup
- 视频: Hangout 1 - Elizabeth Distel-Grainger
- 视频: Hangout 2- Bosch and Kevin Hartman
- 视频: Hangout 3- Beth Distel and Victoria Jurkowski -Grainger
- Reading: Module 1 Overview
- 视频: Know the Client: Grainger
- 视频: Campaign Management at Grainger
- 视频: Display Advertising at Grainger
- Reading: Rubric for Module 1 Peer Assessment
- Reading: Module 2 Overview
- Reading: Rubric for Module 2 Peer Assessment
- Discussion Prompt: Optional Discussion-Social Media Marketing
- Reading: Module 3 Overview
- Reading: Rubric for Module 3 Peer Assessment
- Reading: Module 4 Overview
- Reading: Rubric for Module 4 Peer Assessment
- Reading: Module 5 Overview
- Reading: Rubric for Module 5 Peer Assessment
- Reading: Module 6 Overview
- Discussion Prompt: Reflect on the Digital Marketing Journey
- Reading: Rubric for Module 6 Peer Assessment
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Highly recommended course for all the beginners in digital marketing field. And Coursera offers a great platform for all those candidates worldwide the best refined study materials. Excellent support from the technical team who is there to help candidates throughout the course. One of my suggestion is the new mobile version is not as good as the previous version. But I think they make it more user friendly.
Gopakumar V S
Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing
This a great course. You put in work all you have learn during the 6 courses. 100% Recommended
Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.