About this course: The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of sales. They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and Canada. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Taught by: Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration
Taught by: Kevin Hartman, Head of Analytics at Google
College of Business
Taught by: Rhiannon Clifton, Program Director
Charles H. Sandage Department of Advertising
Taught by: Vishal Sachdev, Director, Illinois MakerLab
Business Administration
Taught by: Mike Yao, Associate Professor of Digital Media
College of Media
| Basic Info |
Course 6 of 6 in the
Digital Marketing Specialization.
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| Commitment | 6 weeks of study, 5-7 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
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|---|---|---|
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Overall the course was a good one and the Capstone really encouraged us to think in a structured manner. The other plus was that it was a live project which certainly made the problems and the challenges real and helped us orient our thinking more practically than academically.
The guide provided for each module also steered us in a particular direction rather than making it just an academic exercise. Good project to work on overall
I really like this course, I plan to work in this area.
Great Course. Lot of learnings. Completed the course at last.
I went beyond a year of subscription to completed the course because of my busy schedule. But coursera obliged to help out with no additional fee. Thanks coursera and the digital marketing team.
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Best Course Online for Business!