The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online.
数字化营销 专项课程伊利诺伊大学香槟分校课程信息
60,440 次近期查看
学生职业成果
32%
完成这些课程后已开始新的职业生涯
31%
通过此课程获得实实在在的工作福利
16%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 7 门课程（共 7 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为19 小时
英语（English）
字幕：英语（English）
您将获得的技能
Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
学生职业成果
32%
完成这些课程后已开始新的职业生涯
31%
通过此课程获得实实在在的工作福利
16%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 7 门课程（共 7 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
完成时间大约为19 小时
英语（English）
字幕：英语（English）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即开始攻读硕士学位
此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
教学大纲 - 您将从这门课程中学到什么
完成时间为 7 小时
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.
完成时间为 7 小时
9 个视频 （总计 190 分钟）, 10 个阅读材料, 1 个测验
9 个视频
Weekly Deliverables3分钟
Meet and Greet: Faculty and Client meetup29分钟
Hangout 1 - Elizabeth Distel-Grainger32分钟
Hangout 2- Bosch and Kevin Hartman44分钟
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36分钟
Know the Client: Grainger11分钟
Campaign Management at Grainger13分钟
Display Advertising at Grainger11分钟
10 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Social Media10分钟
Getting to Know Your Classmates10分钟
About the Client10分钟
Problem Statement10分钟
Glossary10分钟
Hangouts with the Client10分钟
Module 1 Overview10分钟
Rubric for Module 1 Peer Assessment10分钟
完成时间为 2 小时
Module 2 The Consumer Decision Journey
In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection.
完成时间为 2 小时
2 个阅读材料
2 个阅读材料
Module 2 Overview10分钟
Rubric for Module 2 Peer Assessment10分钟
完成时间为 2 小时
Module 3 Collect and Analyze Data
In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign.
完成时间为 2 小时
2 个阅读材料
2 个阅读材料
Module 3 Overview10分钟
Rubric for Module 3 Peer Assessment10分钟
完成时间为 2 小时
Module 4 The Channel and Content Strategy
In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign.
完成时间为 2 小时
2 个阅读材料
2 个阅读材料
Module 4 Overview10分钟
Rubric for Module 4 Peer Assessment10分钟
审阅
来自DIGITAL MARKETING CAPSTONE的热门评论
由 AR 提供Oct 18, 2016
My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.
由 VL 提供Mar 2, 2020
Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.
由 AM 提供Dec 5, 2017
Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing
由 AA 提供Jun 21, 2020
Excellent course for anybody considering a digital marketing career. The professors are highly skilled and the class work makes you very competent. Highly recommended
关于 数字化营销 专项课程
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
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我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
还有其他问题吗？请访问 学生帮助中心。
