学生对 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的评价和反馈

Simply awewsome!

Amazing!

This course is a collection of all the previous courses in the specialization. it demands a lot of work and research. But it is great to full understand and gather all previous ideas in one project. I like it..

Excellent course, the only advice is it takes 10-12 hrs per week, plan accordingly.

Overall the course was a good one and the Capstone really encouraged us to think in a structured manner. The other plus was that it was a live project which certainly made the problems and the challenges real and helped us orient our thinking more practically than academically.

The guide provided for each module also steered us in a particular direction rather than making it just an academic exercise. Good project to work on overall

Overall the Digital Marketing Specialization was a great starting point! For a traditional marketing communications individual like me, diving into this digital course was a great experience to better understand the constang changing world of digital marketing. Most of the courses met my expectations. Presenters were very knowledgeable in their subject areas and the specializations content in general was excellent. Areas to improve revolve around updating reference materials or study elements. Some were 8-9 years old. With such a dynamic world of digital it is important to have updated and current information at hand. Other improvements could be made around some of the presenters which tend to read a lot from the prompter and miss the cues, their slides are plain, some times boring. Last but not least, I would strongly recommend that there be a human element, name it, teacher, monitor, T/A that was at hand to guide you at some moments. The forums don't always fill the gap. Particularly in this last module, I would have wanted to get a serious grade and feedback from some form of authority at the University of Illinois. Nonetheless, I reiterate this was a great opportunity and one thing that I will continue to do is come to Coursera from time to time to check on continuous education courses. I find it refreshing and enhacncing for my career! Thank you!

There were parts where the lack of context felt worse than others. In general, it was OK but I think with the years it will improve.

Overall the course content and quality is good and the lectures are pretty good and highly informative, but the course content need to be highly practical oriented and geared towards meeting the real-time needs of digital marketing professionals.

Can't give it 5 stars as I thought the scope of the project lacked a bit of a more clearer direction, but the fact that you're asked to work on a real world case scenario is amazing. The Capstone really does ask you to use each and everything you've learned throughout the course - great job!

This capstone is a great way to tie together all skills learned throughout the first five courses of the Digital Marketing specialization by the University of Illinois. The main issue with it is that the assignments are written in quite a confusing way, and the peer grading process doesn't quite work as intended - simply because each learner understands something slightly different.

Still, it can be quite useful, especially if you get over the desire to have a high grade.

It is ok, and not as good as the marketing class from warton

You can end the course with a nice digital marketing campaign proposal (and a specialization), but there is a lack of direction and explanation about assignment requirements. It'd be nice if there were weekly videos that went over some of the important details, and suggested things to include in the modules and key marketing concepts to keep in mind (rather than just rehashing old lectures).

However, all said and done, finally earning the specialization is rewarding and could be beneficial for my career. Now this is done, I'm now interested in earning certifications in specific skills like Google Analytics, Facebook Blueprint and more (such as ones listed here: https://www.reddit.com/r/marketing/comments/5aruw8/marketing_certifications_we_value_when_hiring_new/).

Lack of information and clear direction. I could have produced a more cohesive document if all of the deliverables were described from the beginning.

It wasn't structured that well, Plus most of had to make a digital marketing report for the first time without even a sample of how industry experts expect to see when they look ata repot

Just three stars for the topic chosen Grainger, a bit to complicated and sometimes not strait-forwarded tasks.

The assignments were extremely vague and confusing. This problem has been known for years, according to the discussion boards, but no one has fixed it. Extremely disappointing.

I am not getting passing marks.

The capstone topic was not very interesting.

I am not too happy with the Capstone in general. Specifically, the grading system with it's pre-defined grading structure and the lack of professional feedback. But also the fact that modules do not perfectly build on one another. It's solid work, but given this specialization is live and running for quite some time, I would have expected a higher level of quality.

When I first started this Capstone, I was very excited about it. It did not live up to the expectations. The course material is several years old and needs to be updated. I was not totally pleased with this Capstone at all. It was a lot of work and was very vague, at times. With that being said, I completed all of my assignments to the best of my ability and went out of my way to help peers even though I would receive a one word "feedback" ninety five percent of the time. I am grateful for ALL Of the courses leading up to this Capstone, as they are fantastic and I have learned so much from each of them. I gave all six previous courses in this specialization five stars. I just thought that with all the valuable information I have learned from the courses, the project would have been more relevant. Despite that, I was lucky enough to use everything I have learned to complete a Capstone Project that has so much potential to serve us better. Hopefully in the near future they update it for new learners because Coursera is. great platform to learn on. Thank you Coursera.

ZERO customer support when I reached out. Both on Social media and over here.

Capstone Course totally fails on two aspects: Peer Evaluation and Technical Support.

1. There is absolutely ZERO constructive feedback. Nobody cares. How can You learn without concrete and valuable feedback? This is a course for Beginners, How can you start you academia in Digital Marketing, alone, by yourself, without any help from any Staff?

2. One word feedbacks A-L-W-A-Y-S! Which are "Perfect" "Ok" "Good" "Very Good". I even got a "-" feedback!

3. Zero technical support. I could never access the Content Issues Forum. Your link never worked. I tried to get help, nobody never replied, until someone - ANOTHER STUDENT, NOT STAFF - replied to me and helped me.

Those factors unfortunately make me wonder... How valuable is this Project? Did I really learn anything from this Course? How am i supposed to know that my projects can really be applied to real life?

Hated the course and the content. I truly regret investing my money on this course.

There is no doubt that coursera platform is the best education in the world

But I want to learn digital marketing and this Capstone needs to experience in the digital marketing not less than 10 years

I wish there are a path or templates to work and learn, such as the Capstone project of specialization in marketing social media

There is lack of information and data and the previous five courses is insufficient for professional project like this Capstone

The first course marketing in the digital world was really the best course in coursera

and This course is really the worst course in coursera

And unhelpful and I did not learn anything from this course only gather information from various sources to pass assignment

too long