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学生对 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的评价和反馈

427 个评分
123 条评论


The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger( . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Aug 15, 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.


Oct 19, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.


51 - Digital Marketing Capstone 的 75 个评论(共 116 个)

创建者 Sunita P

Dec 13, 2016

Great course to understand Digital Marketing concepts and apply in real case scenarios.

创建者 Jacques P P

Apr 06, 2017

Great way to learn how to prepare a digital marketing plan in a step by step basis.

创建者 Juliana P

Nov 08, 2018

Excellent course to guide you through the Final Project of the Specialization.

创建者 Maria P M A

Sep 02, 2020

Really important theorical concepts. Capstone is key to but them on practice

创建者 Susana R R

Feb 08, 2016

I will highly recommend this Specialization. I have learned a lot. Thanks

创建者 William J B

Sep 01, 2016

Not easy, but worth it, especially if Digital Marketing is your career.

创建者 Efrén A M

Jun 04, 2018

Amazing course. Eric is a great teacher. Looking forward the capstone.

创建者 SreePriyaRamesh S

Jun 22, 2020

Great Course to learn and put your learnings to practice. Thank you.

创建者 Dr A R U

Jun 19, 2020

It was an exceptional experience. Thoroughly enjoyed the course.

创建者 Vladimir V

Sep 07, 2019

It was an excellent experience and a very good teacher Thanks


Aug 24, 2020

This course is excellent. I really liked it when doing.

创建者 Claudio D S F

Jul 03, 2017

I really like this course, I plan to work in this area.

创建者 Andrés P B

Nov 17, 2018

Great experience to apply and reinforce your learning!

创建者 Tanya

Jun 25, 2017

Good application of Theoretical modules taught earlier

创建者 Naman A

Apr 09, 2017

Really great experience and a must for every learner!

创建者 Aya M A E

Jun 26, 2019

what a useful,amazing and full of information course

创建者 Amir M M L

Apr 08, 2020

Great Value , So challenging project to work on

创建者 Jacob F

Jan 03, 2017

Great specialization and wonderful instructors!

创建者 Frimpong M K

Feb 07, 2016

Great course with excellent content

创建者 Cristóbal O E

Jul 15, 2017

Best Course Online for Business!

创建者 abo a m a m h m s

Jun 26, 2019

very imprtant program

创建者 Abdullah M

Jul 27, 2017

Outstanding project !

创建者 Daniel C

Oct 16, 2018

Great specialization

创建者 Diego M

Oct 15, 2019

Its the best option

创建者 Jaime A M B

Jul 05, 2019

Simply awewsome!