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学生对 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的评价和反馈

556 个评分


This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Aug 14, 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.


Oct 18, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.


76 - Digital Marketing Capstone 的 100 个评论(共 165 个)

创建者 kenneth n

Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

创建者 Zanfrini S

May 29, 2018

Though but really interesting. This is the one that force you to face reality and to use what you learnt.

创建者 Giridaran S

Aug 10, 2020

it is a really good course and learned a lot and applied everything learned for the capstone project

创建者 Sri J M

Oct 24, 2019

The course made me know the practical difficulties and understand the concept in a better manner.

创建者 Karla V

Oct 1, 2017

This a great course. You put in work all you have learn during the 6 courses. 100% Recommended


Aug 24, 2020

One of the most interesting and challenging Capstone I've ever had. Good luck for everyone!!!


Dec 6, 2020

It is a great specialization, several stages of work and learning but highly recommended.

创建者 Andile N K

May 12, 2020

Excellent! Thank you for all the guidance and instruction. Thoroughly enjoyed the course.

创建者 Sunita P

Dec 13, 2016

Great course to understand Digital Marketing concepts and apply in real case scenarios.

创建者 Jacques P

Apr 6, 2017

Great way to learn how to prepare a digital marketing plan in a step by step basis.

创建者 Dr.kalyan S

Feb 25, 2021

Excellent curriculum, Great teaching

Thanks to University of Illinois and coursera

创建者 Daniel W

Feb 12, 2021

Great course, you learn about implementing your new skills in real life scenarios


Apr 25, 2021

The course is really so amazing .. i loved it ....and it was really fun to learn

创建者 Juliana P

Nov 8, 2018

Excellent course to guide you through the Final Project of the Specialization.

创建者 Maria P M A

Sep 2, 2020

Really important theorical concepts. Capstone is key to but them on practice

创建者 Susana R R

Feb 8, 2016

I will highly recommend this Specialization. I have learned a lot. Thanks

创建者 Hugo

Nov 1, 2021

Great course! A lot of good resources gathered and great community too.

创建者 Rebeca A C

Nov 17, 2020

i really enjoy the capstone. Great way to put my learning into practice

创建者 William J B

Sep 1, 2016

Not easy, but worth it, especially if Digital Marketing is your career.

创建者 Efrén A M

Jun 4, 2018

Amazing course. Eric is a great teacher. Looking forward the capstone.

创建者 SreePriyaRamesh S

Jun 22, 2020

Great Course to learn and put your learnings to practice. Thank you.

创建者 Tatjana V

Dec 11, 2020

Great Course for having full understanding of the Digital Marketing

创建者 Brayant

Mar 2, 2021

great corse teaches you all the bases and on that hand on project

创建者 Mohit A

Oct 10, 2020

Very very very very very helpful course to understand the market.

创建者 Dr A R U

Jun 19, 2020

It was an exceptional experience. Thoroughly enjoyed the course.